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© 1993-2020 Pragmatic Institute. All rights reserved. The Pragmatic Framework™ The proven blueprint for creating and marketing products people want to buy. Market Definition Distribution Strategy Product Portfolio Product Roadmap Business Plan Pricing Buy, Build or Partner Product Profitability Innovation Market Problems Win/Loss Analysis Distinctive Competencies Competitive Landscape Asset Assessment Positioning Buyer Experience Buyer Personas User Personas Requirements Use Scenarios Stakeholder Communications Marketing Plan Revenue Growth Revenue Retention Launch Awareness Nurturing Advocacy Measurement Sales Alignment Content Sales Tools Channel Training Programs Operations Events Channels STRATEGY EXECUTION MARKET FOCUS BUSINESS PLANNING MARKET FOCUS BUSINESS PLANNING PROGRAMS ENABLEMENT PROGRAMS ENABLEMENT SUPPORT SUPPORT pragmaticinstitute.com

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ThePragmaticFramework.pdf

  • 1. © 1993-2020 Pragmatic Institute. All rights reserved. The Pragmatic Framework™ The proven blueprint for creating and marketing products people want to buy. Market Definition Distribution Strategy Product Portfolio Product Roadmap Business Plan Pricing Buy, Build or Partner Product Profitability Innovation Market Problems Win/Loss Analysis Distinctive Competencies Competitive Landscape Asset Assessment Positioning Buyer Experience Buyer Personas User Personas Requirements Use Scenarios Stakeholder Communications Marketing Plan Revenue Growth Revenue Retention Launch Awareness Nurturing Advocacy Measurement Sales Alignment Content Sales Tools Channel Training Programs Operations Events Channels STRATEGY EXECUTION MARKET FOCUS BUSINESS PLANNING MARKET FOCUS BUSINESS PLANNING PROGRAMS ENABLEMENT PROGRAMS ENABLEMENT SUPPORT SUPPORT pragmaticinstitute.com