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Magento Imagine eCommerce, Day 2, Yoav Kutner CTO

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Keynote presentation at the Magento Imagine eCommerce conference, February 7-9, 2011 by Yoav Kutner, CTO, Magento.

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Magento Imagine eCommerce, Day 2, Yoav Kutner CTO

  1. 1. imaginationmeets innovation Product
  2. 2. ecosystemCommunit Collaboration yPartnershi p Transparency
  3. 3. ProfessionalEnterprise Go Community Mobile
  4. 4. Yoav KutnerCo-Founder and CTO,Magento, Inc.
  5. 5. C E nte o rpris me munityP r of e s sio n al
  6. 6. performance
  7. 7. Full PageCaching
  8. 8. Evolution of Full Page Caching• Enterprise 1.7 - Only People Browsing• Enterprise 1.8 - Non Customers• Enterprise 1.9 - Including Customers
  9. 9. Full Page Caching for CMS (Homepage)Performance, transactions/ sec 500 460 380 375 Disabled 250 Enabled 200 125 100 48 50 45 46 0 50 100 200 500 Number of Concurrent Connection
  10. 10. Full Page Caching for Non Cacheable URL Scenario Performance, transactions/ sec 40 40 35 30 25 Disabled 20 19 Enabled 17 17 16 10 9 0 10 20 50 100 Number of Concurrent Connection
  11. 11. Sales ModuleOptimization
  12. 12. Sales Module OptimizationPerformance, orders / 10 min 2000 1772 1747 1710 1696 1500 1105 1079 1059 1000 769 1.4 1.8 500 0 50 100 200 300 Number of Concurrent Connection
  13. 13. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 databasePerformance, orders / hour 80,000 60,000 40,000 20,000 0 100 Concurrent Connection, 100 100 Num
  14. 14. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 databasePerformance, orders / hour 80,000 60,000 40,000 20,000 0 100 Concurrent Connection, 100 100 Num
  15. 15. Sales Archiving Orders,Sales Data Invoices, Shipments, Credit Memos Sales Sales Grids Data Archive
  16. 16. Solr Integration
  17. 17. Customer Examples - Zenni Optical / One Pica
  18. 18. Customer Examples - Zenni Optical / One Pica Results• Orders increased by 30%• 4,000 to 5,000 orders/ day• 40,000 unique visitors/
  19. 19. Harbor Freight: Checkout Scenario ct re di Re ge Pa s es on cc tt Su Bu 4.819 er rd O e ac Pl 6.809 t en ym d Pa ho 3.467 et M ng pi ip Sh 2.040 fo In ut Magento
Enterprise
1.6 ng O lli ck Bi he 2.639 C To d ee oc Pr 2.829 e m It t ar C rm dd Te A h 4.656 c ar Se t ep D ll 2.033 A e om H 4.111 inn i ogg LLo 2.083 RL U ch un La 2.074 8.00 6.40 4.80 3.20 1.60 0 Average Transaction Time (sec)
  20. 20. Harbor Freight: Checkout ScenarioAverage Transaction Time (sec) Magento
Enterprise
1.6
&
1.8 8.00 6.809 6.40 4.819 4.80 4.656 4.111 Enterprise 1.6 3.169 3.467 Enterprise 1.8 3.20 3.068 2.829 2.845 2.639 2.591 2.233 2.133 2.074 2.083 2.033 2.040 1.902 1.53 1.60 1.13 0.83 0.152 0 0 0 Pr Su A Pl Sh A Bi La Pa Lo H ll oc ac dd cc lli ip om un D ym gi ee e es ng pi ep C n ch O e d en ng s ar t rd In Pa To U Se t t fo er M RL It ge ar et e C Bu m c he ho Re h tt ck Te d di on O re rm ut ct
  21. 21. Payment Bridge
  22. 22. Payment Bridge
  23. 23. Magento Payment Bridge (MPB) & PCI Payment Magento InstallationCustomer Payment Bridge
  24. 24. Magento Payment Bridge (MPB) & PCI Payment Magento InstallationCustomer 1 Payment Bridge
  25. 25. Magento Payment Bridge (MPB) & PCI Payment Magento Installation 2Customer 1 Payment Bridge
  26. 26. Magento Payment Bridge (MPB) & PCI Payment Magento 3 Installation 2Customer 1 Payment Bridge
  27. 27. Magento Payment Bridge (MPB) & PCI Payment Magento 3 Installation 4 2Customer 1 Payment Bridge
  28. 28. Magento Payment Bridge (MPB) & PCI Payment Magento 3 Installation 5 4 2Customer 1 Payment Bridge
  29. 29. Features Added in 2010• Gift registry• Abandoned shopping cart reminder emails• Wishlist reminder emails• Dynamic generation of promotions• Assisted shopping• Customer and address attribute management
  30. 30. New ReleasesMagento Community 1.5 ‰Magento Professional 1.10 ‰Magento Enterprise 1.10 ‰
  31. 31. New Release Features• Enhanced Import/Export Functionality• Gift wrapping (EE only)• CDN/DB as alternative image storage• Major enhancement to Call Center Functionality• Enhanced payment functionality• Enhanced wishlist functionality• Improved shopping cart experience• Enhancements to assisted shopping for customers
  32. 32. 2011 Magento Platform Preview• Continue performance enhancements• Support for MSSQL and Oracle• Integration with Business Intelligence (BI) tools• Enhanced Reporting capabilities• Return and Exchange Management• Frontend and Backend UI Enhancements• Magento Payment Bridge Enhancements
  33. 33. • Support• Magento Expert Consulting Group• Education and Training
  34. 34. Worldwide 24/7 Support
  35. 35. Support
  36. 36. Support
  37. 37. Magento Expert Consulting Group
  38. 38. oDesk - Magento Jobs By Month Posted800600400200 0 10/2 10/3 10/4 10/5 10/6 10/7 10/8 10/9 10/10 10/11 10/12
  39. 39. COMMUNITY
  40. 40. Thank You
  41. 41. Thank You Rico Neitzel Thomas Fleck Guido JansenGabriel Bouhatous Sherrie RohdeBrent W. Peterson
  42. 42. Baruch ToledanoDirector of ProductMarketing,Magento, Inc.
  43. 43. Simple• Intuitive navigation• Consolidated management• Application submission handled by Magento
  44. 44. Resource-Efficient• Caching scheme• Functionality optimized for device/OS• Image resizing per device resolution
  45. 45. Affordable• Accessible price point• Support for mobile web and native application• Seamless integration and administration
  46. 46. 2011 Road Map• Consumer-oriented functionality• Additional enterprise-level features• Developer-focused functionality
  47. 47. Doug McIverVice President of ProductManagementMagento, Inc.
  48. 48. Small andPowerful emerging SaaS& flexible merchant s
  49. 49. Turn-key, Self Service
  50. 50. Magento Go is Simple• Secure PCI-certified, hosted solution• Optimized environment for growth• Performance tuned• Content delivery network
  51. 51. Merchandising Freedom• Feature Rich• Powerful • Product Types • Custom Attributes • Price Rule • Promotions
  52. 52. Merchandising Freedom•Feature Rich and Powerful • Product Types • Product attributes customization • Promotions and pricing rules • Business operation
  53. 53. Jonathan BeriSenior Technical ProductManager,Magento, Inc.
  54. 54. All about apps• Hosted in a secure environment• Rich API for endless functionality• In store, admin or working with other services• Works on Magento Go & across all our other editions
  55. 55. Key benefits: Merchants• Simple-to-add apps via drag and drop• Rich functionality from different applications together• Simple, painless upgrades
  56. 56. Key benefits: Developers• Quickly add new functionality using JavaScript apps• Open standards• Powerful REST APIs• Build, test and deploy
  57. 57. Jon JessupCEO,Cloud Conversions
  58. 58. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
  59. 59. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
  60. 60. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
  61. 61. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
  62. 62. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
  63. 63. App Store FullyTransactional

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