As E-Commerce emerges on the sales radar of many manufacturers in Pakistan, what does the future hold for the FMCG industry? Presenting blueEX's Open Listing Solution and the concept of E-Distribution. The presentation was given at Unilever Pakistan's Disrupt Event held on August 2015.

1. and it’s implicationsin Pakistan

2. • blueEX
our Online
Shipment Processing System 2011
blueEX 3000
100

3. Some relevant clients

5. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Year: 2010
Size: $2 M
PRESENT MARKET SIZE
$80 M ~ $120 M
Estimated
Growth
100%
Year: 2011
Size: $5 M
Year: 2012
Size: $10 M
Year: 2013
Size: $20 M
Year: 2014
Size: $40 M
MARKET SIZE IN 2020
$2.5B - $4B
Year: 2015
Size: $80 M
Growth in E-Commerce in Pakistan

6. • Present Overall Market Size
• Present Market Growth Rate
• FMCG Segment Size
• Growth in FMCG Segment Size

10. 2004 2005 2006

11. Yeah! A dollar!

14. • Bonobos (Fashion)
• Birchbox (Gifts)
• Warby Parker (Eyewear)
• DanielWellington (Watches)
• Harry’s (Shaving)
• Everlane (Fashion)
• Casper (Mattresses)
• Daaman (Fashion)

16. Manufacturers
Distribution/
Retail
Customers

18. Credit: stratechery.com

19. Credit: stratechery.com

20. Credit: stratechery.com

21. WeakStrongManufacturers
Distribution/
Retail
Customers
Integrated
Modularized
OR Commoditized

22. StrongWeakManufacturers
Distribution/
Retail
Customers
Integrated
Modularized
OR Commoditized

29. PRODUCT INFO

30. BRAND INFO
©

31. .COM INFO

32. CONNECTIVITY

33. DELIVERY

34. PAYMENTS
$

37. E-Retailers MonthlyTraffic Monthly Sales Orders/Day
Tazamart.pk 140,000 5,800,000 72
Qne.com.pk 100,000 4,200,000 52
Mycart.pk 90,000 4,000,000 49
Cartpk.com 45,000 1,800,000 22
ARY Sahulat Bazar 37,000 1,500,000 19
Rashanlelo.pk 22,000 1,000,000 12
Araamshop.pk 24,000 1,000,000 12
grocia.pk 20,000 1,000,000 12
dawaai.pk 17,000 700,000 9
dikhawa.pk 14,000 600,000 7
Rashanwala.pk 11,000 450,000 6
Gomart.pk 50,000 400,000 5
Rashanmart.pk 7,000 300,000 4
gharlao.pk 5,000 200,000 2
Grocerto.com 4,000 150,000 2

38. Manufacturers
Distribution/
Retail
CustomersCorporate Branding3
Visibility1
Analytics2

43. KPIs Scope
Sell out numbers Overall and Category wise
Traffic Overall website and Category wise
Conversion rate Overall
Bucket size (sales value/bill) Overall and Category wise
SKUs reported in top 10 positions in category search (%) Category wise
Out of Stock products on the website (days/30, %) Brand wise
% of SKUs not listed on the Website Brand wise