1. 2010 Show Promotion and Coverage Delivered By

2. MARKETING/PROMOTION PRE-SHOW PROMOTION Print Online – web, e-blasts Online / social media (twitter, blogs, Facebook, etc.) Videos, commentary and interviews LIVE SHOW COVERAGE Print Online – web, e-blasts Online / social media (twitter, blogs, Facebook, etc.) Videos, commentary and interviews POST-SHOW COVERAGE Print Online – web, e-blasts Online / social media (twitter, blogs, Facebook, etc.) Videos, commentary and interviews

3. PRE-SHOW MUST-SEE PROMOTION Distributed electronically to 30,000 woodworking suppliers Integrated web, e-blast and print components

4. PRE-SHOW MUST-SEE E-BLAST Pre-show e-blast sent to more than 30,000 woodworkers Links to product photo and press release at WoodworkingNetwork.com Must-see list posted on WoodworkingNetwork.com

5. PRE-SHOW MUST-SEE PROMOTION Print-and-tote floor plan Must-see exhibitors highlighted

6. PRE-SHOW - PRINT COVER STORY <July Wood & Wood Products August CWB> Combined Circulation: 75,000+

7. PRE-SHOW - PRINT SHOW PREVIEW <July Wood & Wood Products August CWB>

8. PRE-SHOW - PRINT CHALLENGERS AWARD FINALISTS <July Wood & Wood Products August CWB>

9. PRE-SHOW - PRINT EXHIBITORS LISTS <July Wood & Wood Products August CWB>

10. PRE-SHOW - PRINT IWF PRODUCT PREVIEWS <July Wood & Wood Products August CWB>

11. PRE-SHOW - PRINT TECHNICAL CONFERENCE PROGRAM July Wood & Wood Products

12. PRE-SHOW - PRINT IWF Advertising Messages Full page ads in… Closets (May and July issues) CWB (June and July issues) W&WP (June and July issues) 285,000 Total Impressions

14. News

15. Pre-show Videos

16. Blogs

17. Show Info/News

18. Must-see Promotion

19. More than 200 Twitter feeds/tweets

20. PRE-SHOW – ONLINE IWF Show Info/News* * 38,219 Page Views as of August 2010

21. PRE-SHOW VIDEOS, BLOGS

22. PRE-SHOW CUSTOM E-BLASTS Three custom IWF e-blasts sent in May, June and July Each e-blast sent to more than 30,000 woodworkers Total distribution = 90,000+

23. PRE-SHOWWOODWORKING NETWORK UPDATE More than 20 IWF Banners included on Woodworking Network E-letter Updates from May - August Each Update sent to more than 30,000 woodworkers Total Distribution = 600,000+

24. SHOW COVERAGE - PRINT Woodworking Network Guide to IWF 24-page publication containing timely and relevant show info More than 3,000 copies distributed at IWF

25. SHOW COVERAGE - PRINT Included in Woodworking Network Guide to IWF: Exhibitors List Print-and-tote floor plan Must-see exhibitors highlighted

26. SHOW COVERAGE - PRINT Included in Woodworking Network Guide to IWF: Show News Seminar Schedule Awards Programs

27. SHOW COVERAGE - ONLINE Woodworking Network Update Show News August 24-27 Each update sent to more than 30,000 woodworkers Total distribution = 120,000+

28. SHOW COVERAGE – VIDEOS LIVE FROM IWF Six company videos shot from show floor on August 25 Videos posted and remain on WWN IWF micro site Videos e-blast on August 27 (during the show) to more than 30,000 woodworkers

29. POST-SHOWWOODWORKING NETWORK UPDATE Woodworking Network Update Post-Show News August 30 Newsletter sent to more than 30,000 woodworkers

30. POST-SHOW VIDEOS LIVE FROM IWF Six company videos shot from IWF show floor August 25, 2010 Videos sent in post-show e-blast August 31 to more than 30,000 woodworkers Videos are posted and remain on WWN website

31. POST-SHOW MUST-SEE E-BLAST Post-show e-blast sent to more than 30,000 woodworkers Links to product photo and press release at WoodworkingNetwork.com Must-see list posted on WWN website

32. POST-SHOW PRINT Post-show coverage in September Wood & Wood Products Post-show coverage in October CWB Combined Circulation 75,000+

33. SUMMARY *To date