1. Near Field Communication and Ticnet
- The birth of a new technology
Relax! I’ve already fixed
it!
Shouldn’t you be in
line for the Van
Halen concert
tickets?

2. Agenda
- What is Near Field Communication?
- What kind of service does NFC offer?
- Brief Roll-Out
- The service package
- The Business model
- Commercialization
- End-user value

3. - What is Near Field Communication?

4. What is Near Field Communication?
Target markets:
- Transportation
- Financial services
- Retail
- Health Care
- Travel and Entertainment
- Consumer Electronics
- Facility Entrance

5. - What kind of service does NFC offer?

6. Roll Out Strategy

7. The Tools Function Benefit to Service/Content Providers (Ticnet)
Retail
Marketing
Promotions, coupons,
enhanced & interactive
advertising
Better targeted advertising; increased consumer loyalty; more consumer
preference data; viral marketing when consumers share
coupons/promotions; brand building; differentiation and location specific
promotion
Payment Check out counter NFC
device to capture touch and
confirm mobile, user-
friendly, fast, secure
payments
Lowered costs due to faster payment transactions; reduced infrastructure
costs; replacing small cash payments; increased “share of wallet”; greater
size and number of transactions; reduce costs of NFC tech deployment
due to economies of scale, and downtime; less cash handling and
operational expenses
Customer
Relationship
Mgmt
Loyalty schemes and
membership clubs
Merchants make gift card and loyalty programs more effective; increased
customer satisfaction, personalization
Ticketing Event tickets and
transportation tickets
Increased number and speed of transactions and entrants; better tracking
and quality control; reduced theft and cheating
Info Transfer P2P info transfer between
devices - business cards,
medical files
NFC tags data transfer helps with brand building, consumer engagement
and brand awareness, improved service delivery
Facility Access Card ID replacement for
access to secured facilities
such as warehouses, labs
and R&D areas
Decreased infrastructure costs; greater control over access; simplified
maintenance; greater security-especially if accompanied by biometric or
password protection
The Service Package

8. The Network Coordination Needed

9. The Business Model
• Two sided markets (Birkenshaw et al , 2006)
• Content providers (Ticnet) TeliaSonera
• Users TeliaSonera
• Multiple Bank cooperation is crucial & other
MNOs (Telenor, Tele2, ect.)
• Landlord and tenant ”Rent a room” strategy

10. LANDLORD (TELIA) & TENANT “Rent a Room”

11. Commercialization of NFC for Ticnet
- Tags on posters (text, URL, phone number)
- Buy tickets on the spot & use NFC to pass it on
- NFC phones as tickets for events
- Customize advertising/promotions based on
new consumer data
- “ubiquitous communication” (service initiation, P2P,
payment and ticketing)

12. Ticnet + NFC+ TeliaSonera =
- 40 million Europeans using mobile contactless
services by 2011
- Successful trials (Orange and Manchester City
Football club & Cingular and Philips Arena-
Atlanta)

13. A little Less of This…

14. A little More of This…
Happy Customers !!

15. End user value
- Ease of use
- Portability
- Multi-applications
- Speed and convenience
- Fully integrated ‘experience’

16. Thank you for listening!