In-bus Entertainment market in India is still at very nascent stage. Most of operators are currently installing BYOD (Bring Your Own Device) system. The study will cover the key Indian players in the market and their business model.

1. In-Bus Entertainment /
Infotainment Market in India
Prepared by
Valoriser Consultants
Email: Info@valoriserconsultants.com| Website: www.valoriserconsultants.com

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Infotainment System – Opportunities in India
• There are 1.6 million buses registered in India, out of which around
170,000 buses are operated by public operators
– The demand for luxury buses is increasing in India owing to growing
income level and travel demand for leisure
– It is estimated that Indian market for premium buses is around 1,000
units per annum and shall increase to 5,000 by 2020
• Indian Railways is modernizing its network and introducing new services
like video-on-demand, food-on-demand to engage the customers
• Currently, Metro is running in 7 Cities (Delhi, Mumbai, Chennai, Jaipur,
Kolkata, Bangalore and Gurgaon) and the project is under construction in
Kochi, Hyderabad, Lucknow and Ahmedabad
– The metro system is playing an important role for providing mobility to
urban commuters

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PressPlay TV (www.pressplaytv.in)
• PressPlay is working as OTT Platform, with the Bring Your
Own Device (BYOD) model
• Currently, it is offering movies and trending videos from more
than 30+ channels (going to 50) like Bollywood, comedy, TV
shows, music & more
• The company has setup 3,000 dedicated PressPlay hotspots
across India
Company Details
Founder: Anand Sinha / George Abraham
Headquarter: Bangalore
Funding: Angel Investment: US$ 500,000 +
Seed Investment: US$ 2.2 million

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Business Model – Source of Revenue
• Premium Content – Paid Content for the users
• SVod (subscription video on demand) – Monthly or weekly
subscription for premium content
• TVoD (transaction video on demand) – Allow transaction
through mobile app
Advertising
Other
• Business model is based on AvoD (advertising video
on demand). The company generate revenue through
advertising
• advertisers who have been seeing tremendous value
in terms of user captivity and engagement
• Advertisers: Monster, Oyo, Bacardi, Swiggy, Roposo,
Byju’s, Clovia, PopXO, Urbanclap, NDTV Gadgets 360,
Trulymadly

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Future Plan
Pressplay is:
• Looking to become largest video content discovery and distribution
platform across mobile devices
• Planned to increase Hotspots from 3000 to 10,000 by 2016
• Spread across top bus travel operators, railways, hotels, hospitals and
quick service restaurants (QSR)
• Will be producing exclusive video content

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Fropcorn (www.fropcorn.in)
• Fropcorn is a hyper-local content distribution. It has a library of 200 HD
movies, which can be access through Fropcorn App only. It has around 5,000
downloads till date
• The hotspot enables passengers to download a movie of their choice within 3-
14 minutes and watch it on the flight. After downloading the content, the user
can watch it any number of times in the next 48 hours
• Currently, the service is available at Rajiv Gandhi International Airport (RGIA)
Hyderabad – Domestic Terminal. it has also entered into a contract with the
IRCTC for deploying Fropcorn servers in the 60 lounges the IRCTC plans to
launch by then of 2016.
• The company has tied up with leading studios like Yash Raj, Sun TV, Reliance

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Business Model
• Free – Only 30 minutes of content is free on the app
• Premium Model – After 30 minutes, the users can upgrade their
plan and can get unlimited access to the library. 4 hours of content is
charged INR 30
• Download Model – The user pays for the download and can view it
number of times. Pricing varies from environment to environment and
is priced between INR 80 – INR 100

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TouringTakies (www.touringtalkies.in)
• Founded in 2012, TouringTalkies is iPES (intelligent Personal Entertainment
System) , where the company installed video screen in the buses
• The company provides a comprehensive warranty and maintenance package
on its entire iPES platform, along with anti-theft solution and an advanced self-
diagnostics system
• The company has launched the mobile app which can be connected to the
touch screen on high-end buses
• The app offers three choices: Elite, Superlite and Mobility
– The Elite option allows travellers to pick their own programming and they
can choose any content from TouringTalkies’s library on cloud
– Superlite offers the same features, but with limited content to choose from
– For Mobility, travellers need to download the company’s Android app inside
the TouringTalkies-enabled buses