This document provides an internet marketing recommendation for a blog called "My Crazy Family". The blog shares humorous stories about the blogger's family. The target demographic is males and females in young adulthood. The document recommends increasing exposure of the blog by following those who follow the blog's social media accounts and adding photos to posts to engage readers. Analytics showed the blog has a small audience across 5 countries but traffic is mostly from Facebook. More regular social media posting is suggested to increase engagement.

1. MY cRaZy FaMiLy
http://paula-thefam.blogspot.ca/
Valentina Maranzana
06/21.2012
MKT 404
Internet Marketing Reccomendation

2.  BLOG
 Persona
 Blog Posts
 Social Media
 Summary

3.  The blog is about humorous
family stories and the different
characteristics each person in my
family withholds. Topics various
family events such as
weddings, birthday parties to
trips to the hospital and more.

5.  Demographics- targets males and females roughly in young
adult hood, who can either relate to the stories or
they, themselves live at home and experience similar situations.

 Geographics- Global reach, all over the world.

 Psychographic-Not aimed at any specific psychographics since
it’s a free website. People who spend a lot of leisure time on the
internet is who I would be targeting.

 Behaviouristics-People who spend a lot of leisure time on the
internet, people who enjoy comical stories, people who like to
read etc.


6.  Young single adult female
 Shares stories about her family because she
finds the events that occur to be outrageous
 Fears bringing any potential love interest home
in fear that her family will scare them
off, despite the down fall of her thinking she is
fairly amused by her family.

8.  My moms ways
 My dad AGAIN, Just for laughs!
 Mornings at the Marazanas
 Farewell to the bottom set
 Just another Random Story
 My litlle sister Del del
 Mom and DAD
 NonNA and NONno
 CraVing AttentION
 The Spoiled oNes

9.  http://www.facebook.com/pag
es/The-
FAM/303630726390485?ref=hl
 https://twitter.com/
 http://pinterest.com/pmaranza
na27/
 https://delicious.com/login

10.  Google analytics-149
visits, time spent: 3:32
min
 Twitter-16 followed
by, 62 tweets
 Facebook
29 likes
 Pinterest -3 followers

12.  Audience found
in 5 different
countries
 Total Page
views 858
 Major traffic
source-
Facebook

13.  Unfortunately, the amount of likes decreased from the Facebook
page and I was unable to access Data Usage and highlights

14.  Weak source of traffic source and no regular
flow of tweets.

15. Small range of
followers
Small amount tweets

16.  EXPOSURE OF BLOG LIMITED
 FOLLOW THOSE WHO FOLLOW YOU
 ADD PHOTOS TO CREATE IMAGINATION

18.  # 1 Source and referral site is Facebook