This document shows the distribution sites across the state of Florida, advertising rates, demographic stats and the different marketing solutions Backslash offers to connect you with the college crowd

1. T H E C O L L E G E L I F E S T Y L E M AG A Z I N E media kit
FOR A FIRM
GRIP ON OUR
MARKET
Our Miami readers spent $13,920,000 In 2007 on entertainment fees and admissions.*

2. Our Miami readers spent $70,896,000 in 2007 on Apparel and Apparel Services.*

3. backslash Magazine
...full color, distributed for free on and off campus by hand and in newsracks to
students across Florida; the first national college lifestyle magazine.
The upcoming four issues of backslash Magazine (Volume II) will be distributed
to college students across the state of Florida at 18 leading Universities. We are
publishing a different version of backslash Magazine for each of the six major
college markets in Florida: Orlando, Tampa, Gainesville, Tallahassee, Miami, and
Pensacola.
A portion of the content and advertising is localized for each market, meaning
that advertisers are given the unique opportunity to target students at one or all
18 of the major schools in Florida with one stop, through one network. 48,000
copies of the next four issues of backslash Magazine will distributed Statewide
during the 09 - 10 School Year.
“Our vision is to maintain a trend setting national print network through which we
entertain, inform, inspire, and guide college students.”
Founder, Mike McCormack
Backslash is comprised of ten main components sections:
Humanities Film, TV, Music, Artists, documentaries, and other reviews
Main Features Each Issue has 2 Main Features
The Joints [localized] Local Hot Spots and Hidden Jems
Spit it Out [localized] News and opinions about the school
On the Ball Florida Sports, Relevant Statewide
The Future Technology and new Gadgets
Wear is it Fashion
The Who Pictures and Profiles of Prominent Students and Alumni
The Slash Randomly Relevant Information
Issue 2 November - Febuary
Issue 3 February - April
Issue 4 April - July
THE LIFESTYLE MAGAZINE UM FIU MDC THE COLLEGE LIFESTYLE MAGAZINE U M F I U M D C
THE COLLEGE LIFESTYLE MAGAZINE FIU MDC UM
California
Assemblyman
Tom
Ammiano’s
3 D Plan
to get the US
BACK IN THE BLACK
What the Hell
is HIPSTER
ISIAH THOMAS
to the rescue at
FIU
COLLEGE
TAKE 1 EVERY 2 MONTHS
free
april - july volume 1 issue 4 the 3d issue
7 November 2008 volume 1 issue 2 backslashonline.com february - april volume 1 issue 3 the mobility issue

4. Where is backslash Distributed
backslash is distributed on and off campus at student-populated locations on shelves, in newsracks
and in stacks; additionally, to build an even more person relationship with our readers, 50% of the
copies printed are hand distributed directly to our target readers: Students.
48,000 copies of the next four issues (all of Volume II) will be distributed in the
following markets.
PENSACOLA GAINESVILLE
Circulation: 1,546 Circulation: 6,342
Students: 15,382 Students: 63,100
Colleges: UWF, PCC Colleges: UF,
Off Campus Sites: 25 Sante Fe
Off Campus Sites: 20
ORLANDO
Circulation: 10,426
Students: 103,735
TALLAHASSEE Colleges: UCF,
Circulation: 5,116 Valencia
Students: 50,900 Off Campus Sites: 20
Colleges: FSU,
FAMU
Off Campus Sites: 20
TAMPA MIAMI
Circulation: 5,186 Circulation: 19,384
Students: 51,600 Students: 192,866
Colleges: USF, Colleges: UM, FIU,
Florida Southern, MDC, Barry, Lynn, AI,
UTampa FAU
Off Campus Sites: 20 Off Campus Sites: 35
Our Miami readers spent $109,104,000 In 2007 on Vehicle Purchases.*

6. Our Miami readers spent $34,848,000 in 2007 on Audio and Visual Equipment and Services.*

7. Who Reads backslash
backslash’s primary readership is composed almost entirelly of students 18 -25 attending
school at the colleges we service; the table below details backslash’s
circulation and readership in each market.
Market Enrollment Circulation
Miami 192,866 19,384
UM 14,500 1,457
FIU 35,618 3,580
AI 997 100
Lynn 2,760 2,774
Barry 1,648 166
FAU 25,525 2,565
MDC 86,978 8,742
Pensacola 15,382 1,546
UWF 9,882 993
PCC 5,500 553
Tallahassee 50,900 5,116
FSU 38,900 3,910
FAMU 12,000 1,206
Orlando 103,735 10,426
UCF 48,699 4,895
Valencia 55,036 5,531
Tampa 51,600 5,186
USF 43,264 4,348
Florida Southern 2,546 256
U Tampa 5,790 582
Gainesville 63,100 6,342
Santa Fe 15,402 1,548
UF 47,698 4,794
State of 477,583 48,000
Florida Students Copies
TABLE 2 circulation details enrollment data provided by Schools updated frequently, check back for changes

8. How backslash
Our team is committed to working closely with our adverti
the college demographic; we bundle print marketing with
communicate directly with the entire Florida Community whe
innovative ideas for brand-specific partnerships and initiatives
Standard Solutions Miami
Print
Full Page* $1,200
Half Page* $750
Back Cover call
Inside Front Cover 2-Page Spread call
Print Directory Listing 2 Issues $50
5”x7” Inserts (10,000) $750
8”x10” Inserts (10,000) $1,200
Print Happy Hour Guide Listing (2 Issues) $300
Section Sponsorship na
Outdoor
co 8”x10” On News rack/rack/month co
mi
4”x10” On News rack/rack/month m
ng Mobile
Online
so
Banner on Backslashonline.com
on
Newsblast Sponsorship
TABLE 1, STANDARD RATES *Full Page Size: 8 3/8 in x 10 7/8 in D
Custom Advert
free drink with purchase of $5.95 or more
swim bike & run
Hours
MTWTF: 10-7
Sa: 10-6
Su: 11-4
5950 S Dixie Hwy, South Miami, FL 33143
(305) 668-5650
equipment
sales
When I got the repair
munchies my true love service
workshops
bought for me
training clinics
5 Energy Drinks Official Diner of the
College Lifestyle Magazine
4 Imported Beers Best Matzo Ball Soup in Town
3 Empenadas
Homemade Bagels, Bialys, and
Twists
2 Boars Head Subs 1238 S. Dixie Hwy
Coral Gables, FL.
FREE DRINK with STUDENT ID
and a Vanilla Dutch and purchase of $5.95+
just for meeee
Stop N' Shop still has
Jump
kegs galorefine wineand lunch
walking distance from the U
5885 Ponce De Leon Blvd without crossing US 1
305.668.4642
Open from 6 am - 2 am
vol1 issue 1 30 august 08 backslash volume1 issue 2 7 november 08 7 november 08 volume 1 issue 2
The backslash Graphic Designers know what appeals to students and will work directly with your com
If you need college marketing, and want students as cust
Our Miami readers spent $44,400,000 in 2007 on Home Furnishings and Equipment.*

9. Will Help Your Company Attain Clients
ising partners to find the most effective solution for their business to attain customers from
h online, mobile and outdoor elements to create synergized multi-platform campaigns that
en these students are most receptive. Beyond the array of formats listed below, we welcome
s and we look forward to helping you to reach the college segment of your target consumers.
Orlando Tampa Gainesville Tallahassee Pensacola Statewide
$1,200 $1,200 $1,200 $1,200 $1,200 $3,000
$750 $750 $750 $750 $750 $1,875
n/a n/a n/a n/a n/a $7,000
n/a n/a n/a n/a n/a $9,000
$50 $50 $50 $50 $50 n/a
$750 $750 $750 $750 $750 call
$1,200 $1,200 $1,200 $1,200 $1,200 call
$300 $300 $300 $300 $300 n/a
na na na na na call
co
mi mi
ng ng
so so
on on
Depends on Placement, ask Art Liaison Bleed: 1/4 in Specs: CMYK Color, 300 DPI, Submit: your art liaison will direct you
tisment Design
305-SKY-DIVE (759-3483)
28730 SW 217 Ave
Homestead, FL 33030 10575 SW 109th Ct. Kendall, FL. 305-270-0311 Aug
www.skydivemiami.com $10,000
Happy Hour Daily 4-7 2 for 1 Drinks
Tuesdays Wednesdays Thursdays Saturdays
With backslash
volume1 issue 2 7 november 08 volume1 issue 2 7 november 08 volume1 issue 2 7 november 08
mpany in developing an effective college market advertising campaign sure to drive you new customers...
stomers, look no further, backslash is your one stop shop.

10. backslash Online
backslash Magazine is synergized with www.backslashonline.com; the website
is consistantly updated with both new content and new functionalities. As of
now, users are able to register, upload videos, see old and new issues, read up-
to the second national news, submit article ideas, join our staff, e-mail articles to
friends, fill out surveys, and submit articles for publication. Viewer statistics for
last year follow in TABLE 3. You will notice that in 2008 there were 137,069 hits
on our website and we have had almost forty five hundred unique visitors. back
slash’s presence is visible on over twenty online social and business networks;
communicating with our readers through them all, we focus maily on facebook,
where we have 1,240 registered group members.
TABLE 3 website statistics Jan 2008 - Dec 2008 Dec 8, 2008
Our Miami readers spent $90,048,000 in 2007 on Food Away From Home.*

12. Our Miami readers spent $108,720,000 in 2007 on Food at Home*

13. Sponsors and Advertisers
ABC Bartending Miami
Havana Jewel Cigar Lounge
Stop ‘n Shop Ponce De Leon
Peta 2
Merchandise Number 5
Miami Institute of Art and Design
Skydive Miami
Hands on Miami 2008
Bagel Emporium
Elite Entertainment
The Bar in the Gables
Red Bar in Brickell
Bear Creek Music Festival
Sobe Bartending School
United Negro College Fund
Sarz Entertainment
Sandbar Kendall
Markets.com
Swim Bike and Run
Madonna’s
Boardwalk Pizza
White Room
THE backslash COLLEGES

14. BACKSLASH, INC.
Chief Executive Officer
Mike McCormack
Chief Visual Officer
Rodney Jackson
Chief Business Development Officer
Jeremy Modest
Chief Marketing Officer
Valerie Brackett
Director of Advertising
Joey-Chad DiFrancesco
Director of Interactive Marketing
Michael Kenedy
ART
Art Director
Vincent Cimilluca
Managing Photographer
Matt Bontrager
Directing Photographer
Mychal Sligh
Illustrators
Rachel Schreibman
Alex Kaplan
Paul Physioc
Rodney Jackson
Contributing Photographers
Holly Max, Dave Null
Our Miami readers spent $198,768,000 in 2007 on Food.*

15. Mike McCormack Content Director
US Consumer Expenditure Survey 2008: www.bls.gov/cex/2007/Standard/age.pdf
model, two home furnishing models. Photographers: Vincent Cimilluca, Mathew Bontraer. Photo Editor: Laura C. Producer: Mike McCormack. Sources:
All material © 2008 Backslash, Inc. All Rights Reserved. Model Credits: Blair Feldman, Laura C., Denny Picone, Cristina Padis, guy car model, girl cover
“My team and I are driven daily by the fact that Back
slash transcends the traditional impact of a periodical.”
Vincent Cimilluca Art Director
“We've eliminated the need for you to design multiple
advertisements and adhere to the specifications of
multiple publications. With backslash, one full color
advertisement can effectively publicize your company,
brand, or cause and resonate more than 200,000
students. We'll even design your ad for you.”
Jeremy Modest Proprietor
“We've created a unique, direct pathway for businesses
to attain clients from Florida's College demographic;
we’re now building that network nationally.”
Valerie Brackett Chief Marketing Officer
“backslash is the unrestrained guide to living the life of
a college student; this demographic, a niche segment of
your target market, turns to us when making decisions
regarding what to do, where to go, and what to buy.
backslash is a trendsetter.”
Joey Chad-DiFrancesco Director of Advertising
“We have eliminated the need for you to deal with multiple
publications when targeting multiple college communities.”
CONTENT
Contributing Writers, Editors, and Consultants
Brendan Mackesy Matt Tielkemeier J.Aparicio Jose Aparicio Slav
Ostin Michael Clemente Robert Pemstein Sarah Chase Kimberly
Treiber Dennis Picone Santi Godfrid Michael Hacker Brandon Little
Apryl Wall Eric Ramsley
Debbie Duarte Giselle Rodriguez
Vincent Catino Deborah Acosta S. H. Pearson Yolanda Jackson
Lester Hussie Elizabeth Ginsberg Michael Kenedy Ben Bleustein
Christina Padis Paul Physioc Kelsey Pinault S.H. Pearson
Luca Messina Albert Burckard Brandon Little Sonny Palta Justin
Fairweather Adrinda Peirre Nathan Garrison Denis Atlic Tiffany
Provenzano Danny Bull Travis Tillery Ben Borie Christopher Lazaga
Mary Korwel Travis Gordon

16. 10 Palms Plaza
Homestead, FL 33030
850.723.6338
advertise@backslashonline.com
The United State’s First
College Lifestyle
Magazine
The one-stop
opportunity for you to
attain clients
from Florida’s
college community
of 530,000+
Outdoor
Online
Direct
Print
*2007 US Consumer Expenditure Survey; 220,000 readers averaging 18-25