This presentation discusses the benefits and pitfalls of using social media to create a personal brand. Covers how to protect your reputation and portray yourself professionally through online tools and privacy settings.

1. Branding Yourself Through Social Media

2. via CNN.com: http://www.cnn.com/2009/LIVING/worklife/10/12/cb.digital.trail.job.search

3. via DailyMailOnline (UK): http://www.dailymail.co.uk/sciencetech/article-1251678/Google-Buzz-row-privacy.html

4. Your friends are *not* the only people who are on Facebook (/MySpace/Twitter/the internet.) Chances are, so are your co-workers, your parents and even your prospective bosses. via Valleywag: http://gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php

5. via MTV.com: http://www.mtv.com/news/articles/1558467/20070501/id_0.jhtml

6. via I’m Not Actually a Geek: http://bhc3.wordpress.com/2009/03/17/how-to-tweet-your-way-out-of-a-job/ The internet is forever: screenshots, Google cache and the Internet Archive, oh my!

7. via PopCrunch: http://www.popcrunch.com/miley-cyrus-shower-wet-t-shirt-picture-hacked/ Pictures on your phone are not necessarily private (just ask Miley Cyrus or Paris Hilton.) And just because you ask someone to keep a pic you sent them to themselves, doesn’t mean they will…

8. via Mashable: http://mashable.com/2009/06/01/twitter-related-burglary/

10. via Wired: http://www.wired.com/threatlevel/2008/09/palin-e-mail-ha/ Don’t make it easy for hackers, learn to create strong passwords: http://www.microsoft.com/protect/fraud

14. You can find this presentation online, along with all the links, at www.slideshare.net/val_forrestal For more information, contact Valerie Forrestal (valerie [dot] forrestal [at] stevens [dot] edu)