The initial idea of OAP stage was to create a social platform for expertise sharing, learning and business partnerships establishment among experts and researchers of various segments. On the initial stage of market opportunity analysis, we conducted several interviews with different target groups’ representatives of our future platform. Findings from these interviews allowed us to adjust key elements of our business model and canvas accordingly. In order to get more detailed and deeper Customer feedback we initiated online survey and face-to-face group interview with 135 and 40 participants accordingly. Thus, our research involved 175 participants from different age groups, nationalities, educational levels and professions and backgrounds. Even though further detalisation of Customer needs should be conducted we are convinced of the relevance of the idea as a business opportunity and with further adjustments of model details expect it to grow to a profitable and perspective business activity.

1. Match&Share Lab
Venture Lab Technology Entrepreneurship
OAP 2012

2. Content
1. Description
2. Platform overview
3. Interviews and Survey results
4. Lessons learned & Follow up
5. Market size analysis

3. Description
who possess the
Match&ShareLab required
is a social with the ones
platform know-how
& based on their eager to share it
connecting
needs with others
looking for and
Armenians professional have time to
Know-how commit

4. This is how: example
Searching for Know How
looking
for a feedback on my
business idea
I am a
Start up
entrepreneur User XP
from a
successful
businessmen
Preferred: way:
in the same
Physical meeting
Duration: 2 hours field
Place: My office
Date: 05.05.2013

5. Target audience
Match&Share Lab is a meeting place for…
Entrepreneurs, NGO leaders, Trainers, Government
Businessmen, Lecturers Venture capitalists,
Students, R&D people Business angels officials
Business Sociologists HR agencies
Fresh alumni
Consultants

6. Survey and Interviews overview
• Interviews: 40 participants from 6 countries
• Survey: 135 responses
0% 3%
44%
70% 26%
24%
9% 23%
13% 53%
1% 30% 13%
2%
0%
1%
11%
0%
13%
2%
26% 6%
58%
15%
7%
6% 41%
0%
Source: Customer feedback initiated online survey, https://docs.google.com/spreadsheet/gform?key=0Ak6mR2uk9GN7dDNBNGc4cTJIQlYxNWZUN3FySXk5UkE&gridId=0#chart

7. Interview & Survey results
Did you felt the need of Are you satisfied with existing
professional support during the tools/ways of receiving/sharing
last 1 year? professional support?
yes 125 93% yes 89 66%
no 10 7%
no 46 34%
What type of professional support do
you mainly need?
Professional literature 51 38%
Practical experience 77 57%
Knowledge receiving 49 36%
Consulting 77 57%
Education/training 26 19%
Feedback (to idea or 32 24%
concept)
Opportunities for business 29 21%
cooperation
Job searching and career 13 10%
promotion
Research/survey 11 8%
organization
Other 0 0%
People may select more than one checkbox,
so percentages may add up to more than
100%.
Source: Customer feedback initiated online survey, https://docs.google.com/spreadsheet/gform?key=0Ak6mR2uk9GN7dDNBNGc4cTJIQlYxNWZUN3FySXk5UkE&gridId=0#chart

8. Interview & Survey results
How much time does it
usually take to contact the
How much time does it usually
needed expert?
take to find according expert?
very short, few 36 27%
very short, about
21 16% hours
an hour
one day 43 32%
one day 41 30%
one week 49 36%
one week 46 34%
one month 7 5%
one month 10 7%
very long 12 9%
very long 17 13%
People may select more than
one checkbox, so percentages
may add up to more than
100%.
How often do you need professional
support?
every day 24 18%
1-2 times a week 30 22%
1-2 times a month 35 26%
1-2 times a quarter 20 15%
once in 6 months 8 6%
once a year 3 2%
rarely 15 11%
Source: Customer feedback initiated online survey, https://docs.google.com/spreadsheet/gform?key=0Ak6mR2uk9GN7dDNBNGc4cTJIQlYxNWZUN3FySXk5UkE&gridId=0#chart

9. Interview & Survey results
Do you use online social platforms? Why do you use social platforms?
93% 71%
3%
84%
1%
59%
17%
4%
4%
Are you satisfied with existing tools/ways of
receiving/sharing professional support?
34%
66%
Source: Customer feedback initiated online survey, https://docs.google.com/spreadsheet/gform?key=0Ak6mR2uk9GN7dDNBNGc4cTJIQlYxNWZUN3FySXk5UkE&gridId=0#chart

10. Lessons learned &Follow up
Value Crowdsourcing Brand &Promotion
•Create more services to •Branding the platform and
make it more attractive ( e. •Ensure enough experts in promote its USP to the
g. digital library) different fields Customer
•Focus on local needs and •Diversify backgrounds of •Emphasize the main
professional information the Users advantages of the platform,
sharing •Give users opportunity to show its uniqueness
•Introduce long tail connect their profiles with •Put some stories of
businesses ( place to meet, main players in the field success of the experts to
trainings, consulting etc) •Think on reducing time for create trust
•Record unique know-how users on search & match •Add ranking and disqualify
sharing , make it public, options of experts
advertise trending topic and
make a physical event to
share

11. Market size analysis
Development Strategy
• First stage: focus on Local market (Armenia &Diaspora)
• Second stage: extension to regional level e.g.., Georgia, Moldova Russia etc.
• Last stage: global market
Value SEGMENTS
TAM
National & Regional level < 1 million higher
advertising, Subscription educated users Diaspora, Local Level & with
SAM region related International
Fees & Payable Services
~ 15 million $ Professional staff
SAM
about 250,000 Economic active population
active
professionals with ssecondary
specialized, Tertiary, Post-
graduate education &
Students of Middle
vocational & Higher
SOM
100,000 education
Mostly Payable Services 40% non satisfied
Advertising with available
sources Students, Professional,
~500,000 $ professionals Scientific, Technical & NGO's
staff, Lecturer, Non-Employees
in Non- Agriculture
Source: Labour & Population statistics of Armenia 2010-11, http://www.armstat.am/en/?nid=45