Automotive Data Marketplace V10 Data

2. Data-as-a-Service is
a marketplace
with a data vendor
and a data buyer

3. The Data Vendor
who sells data

5. The vendor finds the right place in the marketplace, sometimes in more than one category

7. Sets up booth to sell his unique fruits
Puts the right fruits in the right standardised bowls

8. Decides if each fruit is free or paid:
-by call
-by subscription or
-by bundle

9. The Data Buyer
who acquires data

10. The buyer walks into the very accessible marketplace

12. Notices the vast number of booths
Sees the tight security and the monitoring cameras

14. Consults the complete data map
Sees the different data point providers

16. Visits many different vendors
Reads the standardized descriptions of the fields on the bowls

17. Some data he likes, some others he doesn’t find credible and some others he thinks his readers will like
Chooses a mix of free and paid data

19. Stops by the social data area where users have home-grown their own data and contributed to the marketplace
Decides which social data is likely to please his stakeholders and puts them in his basket

21. Finds everything he needed because of the ease and the vastness of choice Brings all the data he has selected to the checkout

22. Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle

24. Carries the data home to use for his content and stakeholders in V10- labelled bags (called APIs)

26. Cooks and transforms the data with his unique recipe
Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for

27. Shows where the data came from and makes sure each vendor is properly recognised

28. 11/7/2014
V10data presentation
28
And everything tastes great !

29. The Automotive Data Marketplace