BRANDdisCONNECT - Why brands feel uneasy on the web

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Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web

Business Travel

WHY BRANDS FEEL UNEASY ON THE WEB Image: Sybille Baumeister

LATE 2000: MY DIGITAL INITIATION <=== San Francisco Hamburg ===>

------------------------------------- BEFORE AFTER

MARKETS ARE CONVERSATIONS ... ... BUT BRANDS DON‘T CONNECT.

1974: STAFF OWNS „DER SPIEGEL“ Image: http://www.flickr.com/photos/64455334@N00/130175885/

INFINITE LOOP? Image: Apple Inc., WWDC Keynote 2008

WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY? Image: NAIAS

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