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WHY BRANDS FEEL UNEASY ON THE WEB Image: Sybille Baumeister
LATE 2000: MY DIGITAL INITIATION <=== San Francisco Hamburg ===>
------------------------------------- BEFORE AFTER
MARKETS ARE CONVERSATIONS ... ... BUT BRANDS DON‘T CONNECT.
MARKETERS: YEP, A SERIES OF TUBES ...
... JUST LIKE ALL THE OTHERS
WHY NOT?
BRAND = POWER = EGO Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann....
Image: Apple Inc., WWDC Keynote 2008
Marke = Kapitalismus = Macht Marke  /  Kapitalismus  /  Macht BRAND + WEB =  ?
 
1974: STAFF OWNS „DER SPIEGEL“ Image: http://www.flickr.com/photos/64455334@N00/130175885/
INFINITE LOOP? Image: Apple Inc., WWDC Keynote 2008
WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY? Image: NAIAS
WHAT IF ...? Image: NAIAS
WHAT IF ...?
WHAT IF ...?
 
Presented by Uwe Lucas, LOKOMOTIVE BRAND FUTURES, to the 1st German Webby Night, 07. January, 2008, Berlin
 
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BRANDdisCONNECT - Why brands feel uneasy on the web

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Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web

Published in: Business, Travel
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BRANDdisCONNECT - Why brands feel uneasy on the web

  1.  
  2. WHY BRANDS FEEL UNEASY ON THE WEB Image: Sybille Baumeister
  3. LATE 2000: MY DIGITAL INITIATION <=== San Francisco Hamburg ===>
  4. ------------------------------------- BEFORE AFTER
  5. MARKETS ARE CONVERSATIONS ... ... BUT BRANDS DON‘T CONNECT.
  6. MARKETERS: YEP, A SERIES OF TUBES ...
  7. ... JUST LIKE ALL THE OTHERS
  8. WHY NOT?
  9. BRAND = POWER = EGO Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann.jpg
  10. Image: Apple Inc., WWDC Keynote 2008
  11. Marke = Kapitalismus = Macht Marke / Kapitalismus / Macht BRAND + WEB = ?
  12.  
  13. 1974: STAFF OWNS „DER SPIEGEL“ Image: http://www.flickr.com/photos/64455334@N00/130175885/
  14. INFINITE LOOP? Image: Apple Inc., WWDC Keynote 2008
  15. WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY? Image: NAIAS
  16. WHAT IF ...? Image: NAIAS
  17. WHAT IF ...?
  18. WHAT IF ...?
  19.  
  20. Presented by Uwe Lucas, LOKOMOTIVE BRAND FUTURES, to the 1st German Webby Night, 07. January, 2008, Berlin
  21.  

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