Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web
20. Presented by Uwe Lucas, LOKOMOTIVE BRAND FUTURES, to the 1st German Webby Night, 07. January, 2008, Berlin
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Editor's Notes
Brand-dis-Connect. This presentation was originally held at the first German Webby Night in the Bar Tausend in Berlin on January 7, 2009, under the title WWW.BRAND.NET. The version published here has been enhanced and annotated to be comprehensible for the reader, but it still puts forward a very simple argument: Brands don‘t do web because they‘re afraid it is socialism.