How Does A Search Engine Work?• Search engines employ intelligent program robots called crawlers or spider,which visit thousands of websites every hour and index pages according totheir content.• These indexes are huge databases containing reference and links to the actualwebsites. The search engines look through this database and displays theresults.
What is SEO??• SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.• SEO aims to improve rankings for relevant keywords in search results.Why are search engines so important?• Search engines are still the biggest resources of website traffic.• Higher traffic means more visitors.• More visitors means more customers and higher profits.
Why It Matters• SEO is important because it improves the odds of someone finding your company online.• Online visibility can help your credibility and brand awareness• Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services• Your online marketing efforts should be focused on an end results.• Make sure your website/landing pages make it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
Key Phrase Research & Meta Tag GenerationResearch on Key-Phrases• Find the best phrases that describes your business and products offered. Themost searchable key phrase terms by site visitors.Demand• Key-phrase should have good number of searchesRelevancy• Key-phrase should be relevant to business.
The SEO Optimization ProcessOn-Page OptimizationOff-Page Optimization
On-Page SEO• On-page optimization (on-page SEO) is what can be performed on pages of a website to maximize its performance in the search engines for targeted keywords related to on-page content• On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server• On-page optimization has an effect on your website listing in natural results.• On-page factors are controlled by coding on website pages
On-Page SEO Elements• Title tags• Meta tags• Image ALT tags• Header (H1, H2) tags• URL structure• Internal Linking• Anchor text• Content• Keyword density• Site maps (XML & HTML)
H1 & H2 Heading & ALT TagsH1 & H2 HEADING FORMAT• Applying H1 & H2 Tags in your source code will be helpful in achieving highranking.ALT TAGS• Most sites contain images. Where it makes sense, add text in Your ALT tagsto describe the content of the graphics.
Off-Page SEO• Off-page optimization (off-page SEO) is what can be done off the pagesof a website to maximize its performance in search engines for targetkeywords related to the on-page content and keywords in off-page direct-links.• Off-page optimization is a very important part in search engineoptimization because it gives back links to you site and it requires a lot ofwork.• It helps to maximize website performance in search engines for targetedkey phrases.
Link BuildingWHAT IS LINK POPULARITY?• Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.• Building links is one of the most important factors in getting top placement on the major search engines.WHY ARE LINKS SO IMPORTANT?• Inbound links are one of the most important factors for getting a high keyword ranking,• Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience.• It’s not the quantity of links, but the quality of those links which is very important.
Off Page SEO Opportunities• Social Networking Sites (LinkedIn, Facebook, Twitter)• Search engine/Directory submission (DMOZ, Best of theWeb)• Social Bookmarking submission (twitter, digg.com,del.icio.us)• Article submission (EzineZArticles.com, GoArticles)• Press Release submission (PRWeb, 24-7PressRelease.com)• Blog Creation & Posting• Forums & Comment posting (signature links)
Search Engine Ranking Factors• Keyword Used on Website.• Overall Popularity of Site – “Trust” & “Authority”• Anchor Text of Inbound Link• Age of Site• Internal Link Structure• Outbound Links to Quality/Relevant Sites• Age of Page• Age of Link• Page rank of pages linking to the website.• 190+ more