Urbanology Multimedia Strategy by Tami Honesty


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Tami Honesty is President of Urbanology Inc., a boutique agency offering strategic broadcast media marketing, event, digital and new business development consultation. She has a 'running list' of corporate accomplishments and confesses that a holistic approach to business strategy is the key to her success, stating "Experience has proven that sales, marketing and operational strategy is most effective when developed in tandem." She specializes in project collaboration lending consultation to organizations currently practicing or wishing to introduce a more matrix relationship between multiple functions.

Business consultation has included 'end-to-end' responsibility for product launches, growth strategy and new business development initiatives. Clientèle include broadcast properties, international and domestic public relations firms, advertising, creative and digital media agencies and performing arts, specializing in all things media (brand marketing and product positioning, traditional broadcast and digital revenue strategy).

Urbanology Inc. - "program development, design to bottom-line."

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Urbanology Multimedia Strategy by Tami Honesty

  1. 1. UrbanologyspecializesinallthingsMedia, MarketingandAdvertising.<br />It’s All Media, deck v1<br />[elevator pitch]<br />
  2. 2. Agenda<br /><ul><li>Who We Are
  3. 3. Our Marketing Formula
  4. 4. POV:Holistic Multimedia Approach
  5. 5. Research, Trends and Beyond
  6. 6. Spark the Conversation</li></ul>Urbanology is the Scientific Blend of Multimedia, Research, Marketing, Conversation and Localization.<br />
  7. 7. Experienced, Knowledgeable and Passionate<br />Urbanology Inc. rises from extensive broadcast and digital media experience, working directly inside some of the world’s leading media entertainment brands.<br />Urbanology Inc., is a boutique agency offering strategic broadcast media marketing, event, digital and new business development consultation. Tami Honesty founded the agency having spent the last 16 years working insideleading broadcast properties including Walt Disney’s ABC Radio Networks, WB TV and Clear Channel Communications. Uniquely, leading cross-functional collaboration between sales, marketing, research and operational teams. Business consultation has included 'end-to-end' responsibility for product launches, growth strategy and new business development initiatives. Specializing in all things media (brand marketing, product positioning, traditional broadcast and digital revenue strategy).<br />
  8. 8. Specializing in all things MEDIA<br /><ul><li>Strategic, Research-centric, Result-driven boutique consultancy specializing in broadcast, digital and social media marketing optimization.
  9. 9. We breakdown departmental walls and approach advertising strategy from a multichannel perspective offering a holistic approach to exceeding marketing goals. "Experience has proven that sales, marketing and operational strategy is most effective when developed in tandem.“ – Tami Honesty
  10. 10. We continuously utilize research to identify media consumption, national trends and local market pulse to build consumer-centric, multimedia platforms.
  11. 11. Finally, we drive ahead of the competition with visionary strategy that ignites future development!</li></li></ul><li>Our Unique Marketing Proposition<br />Urbanology offers multiplicity! Versatile multimedia expertise and documented success working with Fortune 500 Advertisers to local businesses, agencies to media properties. We are creative-thinkers that build multimedia, multiplatform Blue-Sky Ideas!<br />With the advancement of social media, a plethora of “media gurus” have hit the marketplace offering services that range from techies (SEO, SEM, web developers, link builders etc…) to those who are plain early adopters of technology, managing to harvest an impressive number of followers. While both are important, neither include the marketing or media experience necessary to develop an effective brand marketing strategy – that takes savvy, real media experience and resources.<br />
  12. 12. The modern world has rapidly advanced with the introduction of the internet, the sharing of ideas, global connectivity, communication, conversation and multiplicity.<br />It’s All Media <br />In this world, the customer has developed a voice through social media. <br />This environment makes for a highly-influential, consumer conversation inside a peer-driven environment where opinions and buying decisions are made. It’s ineffective for Advertisers to push only brand-centric messages out to the consumer but must (1) become aware of where these conversations are taking place (2) be prepared for direct consumer contact (3) engage with your consumer because on this very public platform, marketing becomes conversational!<br />
  13. 13. Fundamental Shift: <br />It’s A Two-Way Street!<br />We strategically prepare clients to shift <br />thinking and become more customer-centric <br />with the understanding that advertising <br /> has become a two-way street!<br />Marketers must not only champion the brand <br />but engage the brand enthusiast! Prepare for consumer feedback, offer customer service, LISTEN and RESPOND to the conversation. Your brand’s reputation is being discussed in multiple environments through multiple channels – Join the Conversation!<br />You may have heard the era of traditional media has ended…<br />
  14. 14. Traditional media (broadcast and even print) still hold significant influence over consumer awareness. In this new media world, It is not to be believed that traditional media is any less important to the advertising process. Broadcast is perfect for laying the brand foundation and announcing: Who, What, When, Where and Why of a product. Broadcast is fantastic for product launches, announcing advantages and awareness, it lends product credibility and can drive new consumers to the conversation for more information or serve as an invitation to sample. <br />Au contraire, If anyone tells you that traditional media is irrelevant…they clearly don’t understand the dynamics of advertising!<br />
  15. 15. Stop Talking to the Consumer and JUST LISTEN!<br />Do you hear what customers are saying about your brand?<br />Your customers are championing, some are complaining, other are chatting, many are tweeting, experts are blogging, potentials are talking and everyone is spreading opinions about your brand…Everywhere!<br />
  16. 16. Create an environment to encourage brand conversations<br />Anticipate the conversation<br />Arrive<br />Strategize <br />Engage<br />Multiply<br />Research<br />Invite<br />Offer<br />Find<br />Monitor<br />Reward<br />Re-work<br />Relate<br />Converse<br />Communicate<br />Then, think-outside the conversation, what’s next?<br />Champion Brand Enthusiast<br />Geo-locate<br />Host a consumer insights party! Use the platform for research<br />TweetUp<br />Share<br />MeetUp<br />Reward participants with “exclusives” and “VIP” opportunities<br />Invite new customers to the party<br />Connect<br /> & Engage<br />Reuse User-Generated Content and Conversation<br />
  17. 17. Real Customers, Real World and Brand-Breaking Conversation! <br />We offer customized solutions through a holistic approach to marketing. We use both traditional and non-traditional media to reach the consumer. Let Urbanology contribute to your comprehensive multimedia plan.<br />First Find.<br />Your customer has become more complex.<br />Did You know your customers now have multiple e-Personalities, living in multiple worlds while multitasking?<br />
  18. 18. Our Inspiration<br />Urbanology is very excited about the future of media and its boundless consumer touch points. For us, the excitement brews in the unexplored territory which offers the trailblazing opportunity to invent!<br />“Discovery consists of seeing what everybody has seen and thinking what nobody else has thought.”- Jonathan Swift, Gulliver’s Travels<br />
  19. 19. Contact Urbanology Inc.<br />Lets discuss how we can increase your customer connectivity and multimedia intelligence plan<br />tamihonesty@gmail.com<br />(469) 422.0121<br />www.tamihonesty.com<br />Tami Honesty<br />