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Grameenphone Business Analysis and Internal Communication Strategies
- 2. Presented by Segufta Raonak Upoma Rahman Bhuiyan Ehteshum Anjum Muhib Nawar
- 5. Telenor is a Norwegian multinational telecommunication Company Started on 10 july 1996 as the first mobile operator in history Seventh largest mobile operator in the wolrd About 150 million subscriptions 12 mobile operators across Europe and asia
- 7. Telegrafverke t Telenor started off in 1855 as a state-operated monopoly named Telegrafverket as a provider of telegraph services. Technology Televerket opened its first manual mobile operator system in 1966 The digital GSM system came into use in 1993. The 3rd generation of mobile technology with UMTS system began full operation 2004 international isation became involved in mobile operations in a number of countries
- 8. Leading telecommunication operator of Bangladesh Started on March 26,1997 Started with a pioneering initiative to empower rural women of Bangladesh First operator to introduce GSM technology 53 million subscribers till June, 2015 ABOUT
- 9. Slogan. ..
- 10. First to offer EDGE First to offer 3G service Introduced: stock information, instant messaging,web sms, mobile backup etc. First 24-hour call centre Billpay: mobile service to special services
- 12. VISION GP Strategies’ vision is to equip and enable people and businesses to perform at their highest potentialqqqqqqqqqqqqq qqqqqqqqqqqqqqqqqqqqqqq qqqqqqqqqqqqqqqqqqqqqqqq
- 13. MISSION GP Strategies’ mission is to solve business challenges by providing the expertise and solutions needed to attain ultimate performance results.
- 14. d i v i s i o n s Technology division Enrich and build a strong network of telecommunication service Marketing division promote the brand name and increase brand awareness among the customers. Finance division Develop, maintain and implement company strategies, policies and procedures for the functional area Human resource division Monitors and controls company-wide HR activities Corporate Affairs division ensures that the Regulatory and Corporate affairs function is always aligned together Communication division ensure information and public relations activities within the company and also outside the company.
- 17. Goals of communication Goals of communication delivering the right message to the right group of people keeping the employees motivated
- 18. Internal communication Has the most incredible Separate Department ‘Internal Communications’ Directed to CEO Governed by only two members Controls over 5 thousands employees internal communications Smallest but one of the most effective departments of grameen phone P and Q dept. Looks after all the
- 20. Internal commun ication email Wow link portal Wow link online meeting Wow link instant messagi ng Wow link calling Share point site Used for mass communication This is the site for divisional site or a site for each department to communicate They use this link to call each other. Using this link they go for online instant messaging with each other most used media for communication in Grameen phone. It has two major phase. These are : 1. Global phase 2. Local phase This link falls under the wow portal where they can call for online meeting and execute it
- 21. Informal Networks Grapevine Whatsapp Facebook Viber
- 22. External communication External communication Information communication Product or service promotion Brand promotion
- 23. The features of the campaign are fixed according to the target customers For Youth: Digital Media is given the most attention For massive customers: TVC and press is more focused Based on the target customers the media of communication is set in order to reach the customers with ease. The use of event activation and product/service promotion along with TVCs and press are decided based on different campaign
- 24. “Grameen phone has 90 percent success rate of communicating internally and their marketing campaigns has got the most response rate in the industry. So with our so little amount of knowledge we cant recommend anything better for them”
- 25. THANK YOU