Take a deep dive into the social media habits of Canon India and see how the photography brand uses Indian festivals and holidays to engage its audience on Facebook and Twitter.

1. Canon
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Canon Twitter

2. Canon: Social Media Report
This report looks at how
Canon
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Canon India
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,333,765 43,197 3.35% India
Mostly Young, Male and
Single
Canon India

6. Engagement Score Total Fan Posts
419 995
Total Posts Brand Response Rate
82 7.24%
Total Likes Avg. Reply Time
303,905 18 hrs, 52 mins
Total Comments General Sentiment
2,650 Neutral
Total Shares
3,201
BRAND POSTS FAN POSTS
Brand Overview

7. 1,260K
1,270K
1,280K
1,290K
1,300K
1,310K
1,320K
1,330K
1,340K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,333,765
New Fans
43,197

8. Engagement
0
250
500
750
1,000
1,250
Canon India had an average engagement score of 419 and a highest of 1000.

9. Community Analysis
Canon India fans are mostly Young, Male and Single Canon India fans are largely from India followed by
Bangladesh.
Fan Demographics Distribution of Fans
84%
16%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
India
Bangladesh
Pakistan
United States
United Arab Emirates
Egypt
Saudi Arabia
Morocco
Turkey
Bulgaria

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
photography 16
Photograph 10
EOS 9
Courtesy 8
cool prizes 7

11. 46%
54%
Brand Participation Brand Non Participation
96%
0%
4%
Posititve Negative Neutral
Brand Posts - Engagement
Canon India responded to 38 conversations generated by the
82 Posts they published.
Canon India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
19-OCT-15, MON 6:14AM
Announcing the Launch of
#PujowithCanon!
Capture the best photographs and share at
http://j.mp/pujo ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 159,995 881 548 Positive
09-NOV-15, MON 8:00AM
Diwali is about light, hope and happiness
and nothing brings all these together like a
“diya”. Captu ..
13-OCT-15, TUE 5:34AM
Love #photography? In #Delhi? Sign up
for official Canon Pujo #Photowalk with
our Photo Mentor, Rohi ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
964 22,571 245 200 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
943 20,707 110 93 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
CANON India
Canon PIXMA
471
SHARE 175
Canon 146
Shutter speed 1 144
www.archnasingh.co
m
www.facebook.com/a
rc
142
User Posts
0
5
10
15
20
25
30
35
40
45
50
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Canon India responded to 72 conversations generated by the
995 Posts fans published.
Canon India appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
7%
93%
Brand Participation Brand Non Participation
44%
3%
53%
Posititve Negative Neutral

16. Analysis of
Canon India
Twitter Account
Oct 01, 2015 - Dec 31, 2015

17. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
20,665 1,207 6.20% India
Canon India
@Canon_India

18. Engagement Score
621
Total Proactive Tweets
143
Replies Total
99
Favorites Total
1,094
Total Mention
10,212
Total Retweets
2,485
Response Rate (%)
0.88%
Average Reply Time (mins)
1588
BRAND TWEETS USER TWEETS
Brand Overview

19. 19K
19K
19K
19K
20K
20K
20K
20K
20K
21K
21K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
20,665
New Followers
1,207

20. 0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
128
New Followees
12

21. Engagement
0
250
500
750
1,000
1,250
Canon India had an average engagement score of 621 and a highest of 998.

22. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
143 0

23. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 100 200 300 400 500 600 700 800 900
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

24. 0 5 10 15 20 25 30
0 2000 4000 6000 8000 10000 12000 14000
#twogoodtogether*
#contest*
#photography*
#eksebhaledo*
#pujowithcanon
#delhi*
#canon*
#photomarathon
#review*
#craziest*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

25. 0
1000
2000
3000
4000
5000
6000
7000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
twogoodtogether contest photography eksebhaledo pujowithcanon
Spread of Hashtags by day

26. 0 200 400 600 800 1000 1200
#canon*
#craziest*
#twogoodtogether*
#eksebhaledo*
#contest*
#pujowithcanon
#photomarathon
#review*
#photography*
#delhi*
Engagement Score
Hashtags - Engagement

27. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
30
35
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

28. 0
1000
2000
3000
4000
5000
6000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

29. 0
500
1000
1500
2000
2500
3000
3500
4000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

30. Total number of Retweets : 2,485
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

31. Total number of Mentions: 10,212
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

32. Influencers
Name Followers Tweets
Canon USA Imaging 148,709 1
Real_Bengal_Tiger 148,367 33
Mystic Guru 143,876 41
Sujay Koner 106,573 20
The Quint 98,336 1
TOP 5 INFLUENCERS

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