Unisoft Technology is a well known Search Engine Optimization (SEO) Services Company in India offers Digital Marketing Solutions and Ethical India SEO Services for Small and medium scale enterprise at fewer market prices.

1. www.Unisofttechnology.com
JUly 2014

2. Peer Comparison and Best Practices1.
Issue Identification and Approach2.

3. Web Presence: How does Unisoft Technology compare with its peers?
Unisoft Technology is sitting on a large untapped opportunity in terms of positive word-of-mouth publicity and target
group engagement.
LOW
TG engagement ratio
is vey low.
MODERATE
TG engagement ratio is
moderate.
HIGH
Strong presence on
social media sites except
the YouTube.
MODERATE
TG engagement ratio is
moderate.
Unisoft Technology eahelp.com zirtual.com Virtual Staff Finder
SEO
Compatibility
MODERATE
Most of the parameters
for compatibility are not
met.
MODERATE
Most of the parameters for
compatibility are not met.
MODERATE
Most of the parameters for
compatibility are not met.
MODERATE
Most of the parameters for
compatibility are not met.
SEO
Performance
LOW
Organic search
performance only on
branded terms
HIGH
Organic search
performance is good on
non-branded terms
HIGH
Organic search
performance is excellent
on non-branded terms
MODERATE
Organic search
performance is good on
non-branded terms
Social Media
Presence
HIGH
Strong presence on
social media sites.
HIGH
Strong presence on social
media sites.
MODERATE
Present on FB, Twitter,
LinkedIn, Google+, YouTube
only
Activity
Frequency
LOW
Posting frequency is very
low on social sites
HIGH
Posting frequency is high in
FB, YouTube & Twitter.
HIGH
Posting frequency is high in
FB, and Twitter.
MODERATE
Posting frequency is high in
Google+ & Twitter only.
TG
engagement
MODERATE
TG engagement ratio is
moderate.

4. S. No. Companies FB Likes TW Followers # of Tweets # of YouTube
Uploads (approx)
1. Unisoft Technology 100 5,677 1,734 48
2. eahelp.com
1,879
4,143
3,814 12
3. zirtual.com
3,268 2,142 2,669 N/A
4. Virtual Staff Finder
952 1,991 539 13
Unisoft Technology leads the pack overall; However, eahelp.com have noticeable and diversified presence
How do peers stack up on ‘social capital’?

5. S. No. Keywords Unisoft Technology eahelp.com zirtual.com Virtual Staff
Finder
1. Virtual Assistant company N/A 1 2 9
2. US Virtual Assistant N/A 2 1 172
3. virtual assistant N/A 9 3 15
4.
Best Virtual Assistant Services
Company
40 19 7 1
5. Executive Virtual Assistant N/A 1 2 21
Eahelp.com, Zirtual.com and Virtual Staff Finder have noticeable and higher search ranking presence in
Google.com
How do peers stack up on ‘search engine capital’?

6. Facebook
Twitter
Google Plus
Build
Community
Blog
YouTube Content
Curation
Social Media Strategy for Unisoft Technology

7. Key Takeaways
 Meta tags need to be revised of website’s pages
 Website load time is high, it can be further reduced.
 Global Alexa traffic rank is 316,610; which is very low
 Header tags (h1,h3,h4,…to h6) missing on website pages.
 Alt tags are missing on website’s images
 Website has 175 errors and 79 warnings (W3C Validity)
 Current Text to HTML Code Ratio: 6.81 %
 Blog is missing on website it having in the forms of sub domain
 Website is not optimized properly for mobile & tablet.
 Social presence is on leading social media channels: Facebook, Twitter, LinkedIn,
Google+, Pinterest and YouTube etc. but not managed properly.

8. Key Takeaways
 Underscore in URLs – We detect underscore in URL and on in page URL , you
should rather use hyphens to optimize your SEO.
 No IP Canonicalization – Google are now able to index your website with its IP
instead of its domain name
 Title and Description length Ideally are 10 to 71 and 70 to 160 characters
Respectively but here in EVS are above.

9. Thank You
Chandresh Bind
Mobile - +1-323-250-8007
Email - chandresh12bind@gmail.com
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Facebook - https://www.facebook.com/chandreshbind
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