2. Synopsis
• The campaign went live on the 10th of February 2013.
• The application served a total of ad impressions. The
organic reach was.
• In 15 days, we gathered 750+ Valentine
messages, growing our fan base by 37,214 out of
which 10,000 were through Facebook Ads and the
rest were organic. We crossed 250,000 campaigns
during this campaign.
3. Date
• The application was launched on 11th
February 2013 and was live till 25th
February 2013.
• The messages collected went on digital
boards in KLI, exemplifying a great Web
to Outdoor execution.