Topic: 10 practical mistakes to avoid when investing in mobile marketing
With significant percentage growth in tablet and smartphone use amongst consumers and business users evident within the analytics of every site the, case for investing more in mobile marketing is clear. But where should you make that investment, what should your priorities be? It seems that many are investing, but not taking the smart decisions. In this talk, Dave Chaffey of SmartInsights.com, author of Winning with Mobile will explain the full range of mobile options.
How a tick box approach to mobile marketing may limit your potential
12 examples of common mistakes to watch out for
Examples of good and not so good practices