Unlocking Kickstarter's Secrets to Success

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Unlocking Kickstarter's Secrets to Success

  1. 1. Unlocking Kickstarters Secrets to Success
  2. 2. Who Am I? Mario Lurig − Author − Web Developer − Chocolatier
  3. 3. Tip: Make it personal
  4. 4. Tip: Creating Rewards
  5. 5. Reward Tricks:  $25 rewards most popular  Use Limited discount rewards  Bonuses applied at funding levels  Add very high reward as price anchor Experiences and once-in-a-lifetime offers
  6. 6. Marketing
  7. 7. Success! Now what?
  8. 8. Glass houses, transparency, and other badanalogies for being honest with your backers
  9. 9. Leverage your backers to market you to others with an incentive. Turn FANS into FANATICS!
  10. 10. Failure (backing goal not reached) Hint: This isnt a bad thing

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