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Gamification
Andrzej Marczewski
@daverage
Gamified.co.uk
What is Gamification?
The use of game elements and game
thinking in non game contexts
OR
Creating more game-like experienc...
It wont turn things like this
Into this
Or people like this
Into people like this
How and when to apply it
•Do you have a people-centric problem
to solve?
•Will gamification bring value to both you
and th...
Common Implementations
Badges, trophies, awards, tangible rewards
E.G. Foursqaure, Mint
Points, experience, credits, virtu...
Know your audience
Know your audience
Marczewski’s User Types Hexad
© Gamified UK 2014
Critical success factors
•Focus on motivation rather than just
rewards
•Don’t try to trick the users
•Don’t be over ambiti...
The Future
Game Over!
Andrzej Marczewski
@daverage
Gamified.co.uk
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KMUK Gamification Presentation

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My presentation for the KMUK event in London.

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KMUK Gamification Presentation

  1. 1. Gamification Andrzej Marczewski @daverage Gamified.co.uk
  2. 2. What is Gamification? The use of game elements and game thinking in non game contexts OR Creating more game-like experiences
  3. 3. It wont turn things like this
  4. 4. Into this
  5. 5. Or people like this
  6. 6. Into people like this
  7. 7. How and when to apply it •Do you have a people-centric problem to solve? •Will gamification bring value to both you and the target audience? •Do you have time?
  8. 8. Common Implementations Badges, trophies, awards, tangible rewards E.G. Foursqaure, Mint Points, experience, credits, virtual currency, real currency E.G. Loyalty Cards, Nike+ Leader boards, ladders, league tables, score boards E.G. Foursquare, Salesforce
  9. 9. Know your audience
  10. 10. Know your audience Marczewski’s User Types Hexad © Gamified UK 2014
  11. 11. Critical success factors •Focus on motivation rather than just rewards •Don’t try to trick the users •Don’t be over ambitious •Metrics!
  12. 12. The Future
  13. 13. Game Over! Andrzej Marczewski @daverage Gamified.co.uk

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