Medistein is a new startup for portable medical devices. Our vision is to improve the health outcomes of mobile and home-based patients. We propose to achieve this vision by building a world-­‐class consumer medical devices company that develops portable, user-­friendly and state of the art healthcare products.

1. CONFIDENTIAL 1
Alok Narula | Dr. Felix Beyeler
October, 2013
Email: alok.narula@gmail.com | Cell: +1.226-751-6476 | Skype: Tuxwarrior

2. CONFIDENTIAL 2
Mission / Vision
To improve the health outcomes of
mobile and home-based patients by
developing portable, user-friendly and
state of the art healthcare products.
Our 1st product - Portable Medication Unit (PMU) - fulfills this vision by
solving the problem of medication non-compliance.

3. CONFIDENTIAL 3
Market / Problem
During 2009,
in 30 OECD countries of North
America, Europe, Asia and Oceania
However, only 50% of all patients / 25% of all
elderly took medications as prescribed.
90million
50% of the > 65 yrs
had two or more Chronic Diseases
24 million
had Cancer
14 million
had Dementia
1.5 million
were waiting for Kidneys
78 million
b/w 20 - 79 yrs
had confirmed Diabetes

4. CONFIDENTIAL 4
Market / Problem
Resulted in an economic loss of
$290 billion
In U.S.
€125 billion
In Europe
Caused premature death of
125,000
People in U.S.
200,000
People in Europe
During 2009
Medication Non-compliance
$
€
The market opportunity for medication compliance devices in 30 OECD countries is around 100 million
people. We believe that our product can capture 10 percent (10 million people) of this market.

5. CONFIDENTIAL 5
Market / Problem
Unreliable
To Improve
Medication Compliance
But
These devices are
Too Big
to carry
Too Complicated
to setup
Many devices have been built
Patented
or

6. CONFIDENTIAL 6
Alerts
the patient to
take medication
and records any
missed doses
Product / Solution
Eliminates
medication mix-up /
incorrect medication by
working with a standard
33mm drug enclosure
Calibrates Monitors
drug consumption and
automatically reorders
medication before it runs
out
Portable Medication
Unit (PMU)
PMU- Handy
- Intelligent
- Extensible
dose and reminders
through a Smart Card /
Health Cloud interface &
Barcode / RFID scanner

7. CONFIDENTIAL 7
Technology / Secret Sauce
Measures
medication compliance by
detecting weight change of
medication / container
Can be embedded
in pill bottles, vial boxes and
pill organizers
Works with
pills, powder, liquid
Detects
drug overdose and under
dose, in addition to a
regular dose
Micro-force Sensor

8. CONFIDENTIAL 8
• team management
Value Proposition
Distribution Channel
Target CustomerCustomer BenefitsKEY ACTIVITIES
KEY
RESOURCES
KEY
PARTNERS
COST CENTERS REVENUE STREAMS
Pharmaceutical Cos.
Clinical Research Org.
Medical Device Cos.
Mobile N/W Operators
Hospitals
Government
Develop Medical Devices
Develop Interoperability
Bridge
Develop Medical Apps
Patent
Startup Capital
Strategic Partnership
with Micro-force
sensor Developer
A-Grade Staff
Tool for Clinical Research
Better Health, Reduced
Mortality, Lower Medical
Expenses
Higher Pharma
Sales
Extra Revenue for Mobile
Network Operators
Portable and user friendly
medication compliance
device (PMU)
Interoperability bridge
to interface the PMU
with external devices
Pharmacy Benefit
Managers
Health Insurance
Providers
Seniors Healthcare
Providers
Retirement Communities
Chronically Ill (Diabetic,
CVD, Hypertensive)
Organ Transplant Patients
Cancer Patients
Dementia Patients
Patients with Motor
Neuron Diseases
(Parkinson’s, Alzheimer's)
Clinical Research
Organizations
Staff
Salaries
Administration IT Infrastructure
S/W Tools & Lab Equipment
Regulatory Testing /
FDA Compliance
Sales of Medical Devices
Revenue from
Interoperability Bridge
Revenue from Medical Apps
Revenue Sharing Partnerships
with Mobile Network
Operators
Co-branding with
Pharmaceutical Companies
Royalty Revenue from
Rx Reorders
Business Model
Apps to share and
record data,
information & statistics
Sales & MarketingPrototyping
Patents

9. CONFIDENTIAL 9
1. Build PMU Prototype
Bootstrapping Strategy
2. Demo PMU Prototype
4. Build Team / Partnerships
Task Components Cost Time Frame
A ▪ Microforce Sensor
▪ Electronic Board
$25,000 2 – 4 Months
B ▪ iOS App $25,000 2 Months
C ▪ Cloud Database $10,000 1 Month
Totals $60,000 6 Months
3. Raise Capital
PMU
IPHONE
A
B
C
Implementation: The PMU prototype will feature a
clamp (to hold a 33-mm medication container) and a
pocket (to insert an IPhone). The IPhone will read
prescription data from a cloud and configure the PMU.

10. CONFIDENTIAL 10
Customer Acquisition
Stages
Channels
MaturityGrowthLaunchTrials
Government
Initiatives
Internet
Advertising
Distribution
Partners
Co-branding
Clinical Research
Organizations
Veterans Health
Administration (U.S.)
Google Adwords Pharmacy Benefit
Managers
Pharma Companies Quintiles
National Health
Service (U.K.)
Health Insurance
Providers
Medical Devices
Companies
Covance
Medcom (Denmark) Seniors Healthcare
Providers
Parexel
National Institutes of
Health (U.S.)
Retirement
Communities

11. CONFIDENTIAL 11
Competition and Differentiation
Product Manufacturer 2 Year Cost Size Weight
Buy (US$) Lease (US$)
GlowCaps Vitality 479 - NA NA
PMD Philips 3127 4082 13” x 12” x 14” 12 lbs
DAP Healthonemed 1190* 1764* 9.5” x 8” x 8.5” 10 lbs
MD2 Medsmart 840 - 8 1/2” x 2 1/2” 793 gms
MedSignals Medsignals 560 758 5” x 3” x 1” NA
Medistein’s Comparative Advantages Medistein’s Defensibility
▪ Size (Form Factor) ▪ Micro-force sensing technology to measure
drug removal (patent pending #EP2013051084)
▪ Setup / Installation ▪ Strategic Relationship with FemtoTools AG
(owner of the EPO patent #EP2013051084)
▪ Compliance Management ▪ Bespoke Software Apps
▪ Drug Handling (Pills, Powder, Liquid) ▪ Interoperability Bridge
* Excluding monitoring expenses (needs company verification)

12. CONFIDENTIAL 12
Team & Advisors
Alok Narula
Founder
▪ Co-inventor, Portable Medication Unit (PMU)
➢ Senior Staff Software Engineer, Broadcom Corp.
➢ Senior Information Architect, Huawei Technologies Pvt. Ltd.
Linkedin: http://ca.linkedin.com/pub/alok-narula/5/845/729/
Dr. Felix Beyeler
Technical Advisor
▪ Co-inventor, Portable Medication Unit (PMU)
▪ CEO, FemtoTools AG, Switzerland
Linkedin: http://ch.linkedin.com/pub/felix-beyeler/7/183/996/

13. CONFIDENTIAL 13
49-60 Months
Roadmap & Milestones
Year 1
• IP (Patent)
• Market Study
• Micro-force Sensor
• PMU Prototype
Product Definition
• Reference Board
• Interoperability Bridge
• Technology Partner Selection
• Additional IP (Patent)
Physical Integration
• 1st Complete Prototype
• Test Bench
• Software Apps
• Additional IP (Patent)
Architecture Integration
• Final Prototype
• Manufacturing Readiness
• Vendor Selection
• Additional IP (Patent)
System Integration
• FDA / CE Compliance
• Usability Testing
• Package Selection
• Service Partner Selection
Regulatory Testing
• Co-branding Partner Selection
• Distribution Partner Selection
• Marketing Partner Selection
• Advertising Partner Selection
Commercial Launch
1-6 Months 7-15 Months 25-48 Months16-24 Months
Year 1 .. 2
Year 2
Year 2 .. 4
Year 5
Year 0

14. CONFIDENTIAL 14
Exit Strategy
Philips Healthcare Braun Medicals GE Careinnovations Bosch Healthcare
Provides a compelling
replacement to PMD.
Provides Braun an
entry into Personal
Healthcare.
Adds a new product to
the Careinnovations
product portfolio.
Adds a new product
to the Bosch
Healthcare product
portfolio.
Allows Philips to cross-
sell the PMU to its
existing customers.
Increases the
brand value of
Braun Medicals
through the #1
Compliance
Device.
Increases the brand
value of GE
Careinnovations
through the #1
Medication Compliance
Device.
Increases the brand
value of Bosch
Healthcare through
the #1 Medication
Compliance Device.
Provides interfaces to
enhance the value and
capabilities of the
Philips health
monitoring device
(Telestation).
Provides a cheap
alternative (via the
IPad/Android S/W
bridge) to build a
health monitoring
device.
Provides interfaces to
enhance the value and
capabilities of the GE
health monitoring
device (Health Guide).
Provides interfaces
to enhance the
value and
capabilities of the
Bosch health
monitoring device
(Health Buddy).

15. CONFIDENTIAL 15
APPENDIX

16. CONFIDENTIAL 16
PMU Prototype App

17. CONFIDENTIAL 17
PMU Prototype Database

18. CONFIDENTIAL 18
References
1. OECD Factbook (OECD Database, 2011)
2. Thinking Outside the Pillbox: A System-wide Approach to Improving Patient Medication Adherence
for Chronic Disease (New England Healthcare Institute, August 2009)
3. Seniorwatch 2: Assessment of the Senior Market for ICT Progress and Developments (European
Commission, 2008)
4. Responding to the Growing Cost and Prevalence of People With Multiple Chronic Conditions (John
Hopkins Bloomberg School of Public Health, 2011)
5. Cancer Survivorship Research (National Cancer Institute, 2011)
6. Measuring cancer prevalence in Europe (The Europreval Project, 2002)
7. OECD Health at a Glance (OECD Health Stats, 2011)
8. Atlas of End Stage Renal Disease in the United States, (USRDS, 2011)
9. Countrywide Statistics of End Stage Renal Disease (Rightdiagnosis, 2011)
10. IDF Diabetes Atlas, 5th Edition, (IDF, 2012)
11. Rational Use of Medicines (WHO, May 2010)
12. Enhancing Prescription Medicine Adherence (National Council on Patient Information and
Education, August 2007)
13. Just what the Doctor Ordered: An EU Response to Medication Non-Adherence (Friends of Europe,
2010)