Total Telecom World 2012 - London
How can operators capitalise on the subscriber information they hold? They know who their customers are, where they are and what they are doing, so how can they make money from this?
In this presentation Paul Kullich (CEO @ TUMRA) describes some of the challenges around the handling of customer data, as well as the possibilities of using new technologies like Big Data and Data Science to unlock new sources of revenue from your existing subscribers.