数字产品的发展与社交媒体的普及,让人与人以及产品之间充满愈来愈多的数字沟通型态。在欧美国家,平均每人一天有2个小时在社交网络里,社交媒体越发达的地区,沟通型态越丰富,输入体验的使用频率更高。本主题将分享,Kika在产品设计中使用的数字沟通设计原则,以及如何應用於场景需求。场景类型以输入型态与发送型态的交叠矩阵,从文字输入文字发送(例如候选词)到语音输入服务输出(例如KikaGo语音导航服务)等8种场景原型,提出文字与语音场景间的差异与挑战。同时,面对新型态的沟通方式出现,设计师如何保持设计原则的彈性,引导跨团队的合作,以设计驱动尝试更友善的沟通交互与商业化适配等实验。 The digital product development and social media popularity enable people and products to be filled with more and more digital communication patterns. In European and American countries, everyone spends 2h on social contact network one day. The areas with more developed social media have more abundant communication forms. The use frequency of input experience is higher. This theme will share the digital communication design principle used by Kika in the product design and how to use it in the scene demands. The scene patterns have the overlapping matrix of input patterns and sending patterns. Based on 8 scene prototypes from text input sending(e.g. candidate words) to voice input service output(e.g. KikaGo voice navigation service), the speaker proposes the difference and challenge between character and voice scenes. Meanwhile, facing to the new-type communication mode, how can designers maintain the elasticity of design principles and guide cross-team cooperation and drive and attempt more friendly communication interaction and commercial adaptation driven by design.