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Kika design principles & organization leadership (public version)

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在數位時代裡「UI/UX、互動性設計」逐漸成為顯學,因此,這次 Yourator 新創小酒館邀請到在全世界擁有超過四億使用者的溝通軟體開發商 Kika 擔任 Head of Design 兼 台灣區 GM 的 Craig,來談談 Kika 如何從「UI/UX、互動性設計」的層面思考,用好設計去改變人們溝通的方式?在他們的產品開發裡,「人工智慧」這樣的創新技術,又扮演著什麼樣的角色?

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Kika design principles & organization leadership (public version)

  1. 1. C R A I G K U O H E A D O F D E S I G N E G G U L E E P R O D U C T D E S I G N Yourator 12th with Kika Tech KIKA &
  2. 2. LANGUAGE INTERFACE
  3. 3. / / / DIGITAL COMMUNICATION
  4. 4. DIGITAL COMMUNICATION
  5. 5. Web portal ex. Yahoo! Search portal ex. Google Communication portal ex. WeChat / LINE / Slack or ChatBot WHY DIGITAL COMMUNICATION
  6. 6. 60M 60B WHATSAPP & FBM
  7. 7. Prototyping of UX 1 KikaDesign Leadership 3 OVERVIEW 20 min 20 min KikaDesign Principles 2 20 min
  8. 8. SEND A MESSAGE A A …… BB
  9. 9. REDEFINE INTERACTION ( ) ( )
  10. 10. INTERACTION PROTOTYPING Popup / Emoji + / Emoji . . .
  11. 11. INTERACTION PROTOTYPING Popup
  12. 12. DESIGN RULES • • ( )
  13. 13. PURPOSE OF PROTOTYPING 1 2 3
  14. 14. Prototyping of UX 1 KikaDesign Leadership 3 OVERVIEW KikaDesign Principles 2
  15. 15. DESIGN PRINCIPLES Natural Direct Adaptive
  16. 16. PRINCIPLE TO STRATEGY MAGICTEXT 1 2 3 1 2 3 3
  17. 17. DESIGN TO PRODUCT :
  18. 18. PURPOSE OF DESIGN 1 2 3 - - - -
  19. 19. VOICE USER INTERFACE
  20. 20. EMOTION INTERACTION Full: iuput status. Halo: output status Standby Standby, sense of breath. We want to convey a main concept: Kika-ai, a assistant always wait for serving. Thinking Analyzing. combined with people’s experience of other device, we changed the color to strongly indicate the status. Awake Speaking Opposite from all the rest status, it’s time for Kika-ai to speak. Listening To make the assistant more lively, and add some vivid personality, we create a sparkle bumping motion. Kika-ai is optimistic to hear whatever you say.
  21. 21. VOICE FOCUSING
  22. 22. DIALOGUE FEEDBACK
  23. 23. CONTINUITY INTERACTION 1 2 3 KIKAGO 1 2 3 3 3
  24. 24. VUI +GUI message
  25. 25. “ ” — KIKADESIGN
  26. 26. Prototyping of UX 1 KikaDesign Leadership 3 OVERVIEW KikaDesign Principles 2 /
  27. 27. “ GM ” —
  28. 28. PURPOSE OF DESIGN 1 2 3 - - - -
  29. 29. Word
  30. 30. Microsoft Word Effect From Daniel Ruston - Design for a vision
  31. 31. “ ” — KIKA WITH 1 2 3 :: :: ::
  32. 32. Leadership
  33. 33. 9 PRINCIPLES OF LEADERSHIP BA C
  34. 34. “ ” A “ / / ” “ ”
  35. 35. B “ ” “ ( )” “ LEADER ≠ MANAGER”
  36. 36. C “ ” “ ( / )” “ ( )”
  37. 37. TOKYO TAIPEI SAN JOSE IxDA IxDC 2018 Media
  38. 38. Prototyping of UX 1 KikaDesign Leadership 3 OVERVIEW KikaDesign Principles 2 / /
  39. 39. REFERENCE 5 DESIGN FOR A VISION @GOOGLE SHAPING DESIGN VISION @DESIGNBETTER.CO FREE DESIGN BOOK LEADING FOR CREATIVITY @IDEOU $$$ PAID IDEO COURSE THE POWER OF THE ELASTIC PRODUCT TEAM @AIRBNB HOW WE MANAGE EFFECTIVE DESIGN AT SCALE @AIRBNB
  40. 40. Yourator 12th with Kika Tech Q&A C R A I G K U O H E A D O F D E S I G N E G G U L E E P R O D U C T D E S I G N

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