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1.
2.
3.
4. Friedrich Tromm
riter
Cre ative Director Copyw
41 Stefan Nagel
Phone: +4916210617
gency.com Creative Director Art
E-Mail: friedrich@try-no-a
Phone: +491793986212
E-Mail: stefan@try-no-agency.com
22. of the viewers can remember
12-13% a TV-Spot.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
23. of consumers do not believe companies
76% are telling the truth in their advertising.
(Source: GfK Marktforschung)
24. of TV advertising in Germany
82% is generating a negative ROI.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
25. 1965: 80% of 18-49 year olds
could be reached with only 3 TV-Spots.
2002: 117 Prime-Time Spots
to reach the same result.
(Source: Jim Stengel, Global Marketing Officer,P&G)
26.
27. Ad-market: 51% growing in 2002
TV growth rate: 76%
Spendings in 2010:
10.000.000.000
Bodycount US:
Bodycount Russia:
19$
500$
32. not the strongest of the species
“It is
survive, nor the m ost intelligent,
that
e one most respon sive to change!“
but th
charles darwin 1849
33. 767 Mio.US$ less marketingbudget
by the Top 25 Companys in the US in 2007.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
34. P&G reduced its marketingbudget by 25%.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
35. Telekom reduced its marketingbudget by 53%.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
56. ink the future of
“We th
great p roducts
adver tising is
that have ma rketing
emb edded in them.“ 006
er + Bogu sky, October 2
O , Crispin Port
Jeff Hicks, CE
85. “I define advertising as a conversation
starter. Interrupt ion does not cut
it anymore.. . you either get
e talking... or not hing happens.“
peopl
Krasselt
Marschall Ross CCO Cramer-
102. ys job is t o create
“ The agenc
con tent so va luable and
at consum ers would
usefull th
to live wi thout it.“
not want
sky
, Crisp in Porter + Bogu
Jeff Hicks, CEO
114. in the bu siness of
“W e are not
media co mpanies
kee ping the
re in the business
al ive. We a
with con sumers.“
of connecting
ike
tegory Management, N
s, Glob al Brand & Ca
T revor Edward New York Times 2
007
136. nt wit h our
o c onfide ell how
“We are s eryon e to t
t, we w ant ev
produ c if ther e is a
lly fe el and ut it.”
th ey rea to kno w abo
em, we want
prob l Skittles
, Pre ss Relea
se
137.
138. Skittles Social Media Campaign Increases Traffic 1332% in One Day!
(Source: Hitwise US)
150. ntact us.
ation please feel free to co
For any further inform
Friedrich Tromm
pywriter
Creative Director Co
41
Phone: +4916210617 Stefan Nagel
.com
E-Mail: fr iedrich@try-no-agency Creative Director Art
Phone: +491793986212
E-Mail: stefan@try-no-agency.com
151. to:
CREDITS and THX
l Isakson,
& Friends Strategy Group, Pau
Ste ffen Staeuber, Scholz
arta Kagan,
d communic ation, Neil Perkin, M
S FStrategy brands an