Presentation on mm .ppt

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Abhishek Rathod

Business News & Politics

Flow of the Presentation
• Introduction
• Why Market Research
• Market Research Process
• Classification of Marketing Research

Introduction
• Links the customer, Consumer and Public to
the marketer through information

Why Market Research ?
• Improve quality in decision making
• Trace Problem
• Focus on keeping existing customer
• Understand the ever changing market place

Market Research Process
Specify
Define Plan Design/
Sampling
Problem Primary Data
Procedure

Collect
Data

Prepare/
Analyze
Follow Up Present
Data
Report

Classification of Marketing Research
Marketing Research

Problem Identification Research Problem Solving Research

• Market Potential Research • Segment Research
• Market Share Research
• Image Research • Product Research
• Market characteristics • Pricing Research
Research
• Promotion Research
• Sales Analysis Research
• Forecasting Research • Distribution Research
• Business trends Research

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Presentation on mm .ppt

1. Presentation On Marketing Research

2. Flow of the Presentation • Introduction • Why Market Research • Market Research Process • Classification of Marketing Research

3. Introduction • Links the customer, Consumer and Public to the marketer through information

4. Why Market Research ? • Improve quality in decision making • Trace Problem • Focus on keeping existing customer • Understand the ever changing market place

5. Market Research Process Specify Define Plan Design/ Sampling Problem Primary Data Procedure Collect Data Prepare/ Analyze Follow Up Present Data Report

6. Classification of Marketing Research Marketing Research Problem Identification Research Problem Solving Research • Market Potential Research • Segment Research • Market Share Research • Image Research • Product Research • Market characteristics • Pricing Research Research • Promotion Research • Sales Analysis Research • Forecasting Research • Distribution Research • Business trends Research

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