1. Market Feasibbility
A. Market and Market Segmentation
Geographic
The Target markets are residing and working in Novaliches, Quezon City. The area contains a
four large scale manufacturing businesses wherein our target markets are employed.
Behavioral
The business is transactional thaprovides money lending to its target market.
Economic Factors:
The Positive growth of the economy of Philippines is an opportunity for the businessmen to put
up more businesses in our Country and there will be a rise on the employment. As our business is
mainly relies on employed people who are employed we are expecting for a wider market share.
Social Environment
Quezon city population is generally young with 65% belongs to the productive group according
to Census 2002, there are also more young entrepreneurs’ who invest their money in some
businesses like franchising and in hospitality industry.
Technical environment
The proposed micro lending business will create a marketing plan both beneficial to business to
business transactions and a payment scheme that will encourage the target market to borrow
money with us and earned their trust.
Industry Environment
Most of the micro-financing and lending company nowadays are experiencing difficulties due to
they cannot compete with the lowest interest rate offered by famous Banks in the Country. with
this most Micro Financing and lending company are diverting to other businesses.
Competitive Environment:
Our proposed micro lending business has a unique target market which are the manufacturing
workers bound with business to business contract and agreement which has a lower risk than
other competitors.
