1. Audience Profile
Because most of the rappers
nowadays are coloured, you
might see a lot of rap listeners
to be coloured as well.
However, of course there is
large white ethnicity who listen
as well since there is Eminem.
Since rap is quite hardcore,
gangsters and young people
will listen to it to escape reality
and be in a world of their own.
Also, gender might matter here
since “thug” life young people
will mostly be male.