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Culture
                                                                                             Trust
                                                                                             want it because its "trendy"

                 Authenticity                                                                chnage in demographic - gen Y

                         Trust     Adoption                                                  need to reach critical mass

                       Culture                                                               momentum
                                                                                 Adoption
         Investment                                                                          viral?
                         Benefit Negativity   External                                       non-tech savvy user community
              Social
   Non Managed Devices                                                                       time pressures / hour billed

Data Security & Encryption       Compliance                                                  it is already happening - but
                                                                                             not inside
                Retention
                                                                                             lot's of value in authoritative
                                                                                             comments
                                                         Legal Insight -                               Investment
                                                          The ABC of
                                                           Web 2.0 &                                   Social
                                                          Social Media
                                                                                                       "brown nosing" in blog comments
                                                                                                       is blogging any different to a
                                                                                                       newsletter
                                                                                                       if time for Social networks
                                                                                                       exists, shouldn't you be
                                                                      Internal                         "working"
                                                                                 Benefit Negativity    quality of content is
                                                                                                       questionable / not trusted
                                                                                                       putting your name to it =
                                                                                                       personal accountability
                                                                                                       anonymity is stiffling ?
                                                                                                       too many portals - clients
                                                                                                       want to go into one place
                                                                                                       consolidation of social
                                                                                                       networks into portals
                                                                                                Structured versus Unstructured
                                                                                                Data Security & Encryption
                                                                                                Authority
                                                                                                can kill web2 initiatives
                                                                                 Compliance     the biggest area / challenge
                                                                                                socnet goes against compliance
                                                                                                blogging can be scary
                                                                                                exposing outside is scary
                                                                                                approval / moderation

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Legal ABC Mindmap

  • 1. Culture Trust want it because its "trendy" Authenticity chnage in demographic - gen Y Trust Adoption need to reach critical mass Culture momentum Adoption Investment viral? Benefit Negativity External non-tech savvy user community Social Non Managed Devices time pressures / hour billed Data Security & Encryption Compliance it is already happening - but not inside Retention lot's of value in authoritative comments Legal Insight - Investment The ABC of Web 2.0 & Social Social Media "brown nosing" in blog comments is blogging any different to a newsletter if time for Social networks exists, shouldn't you be Internal "working" Benefit Negativity quality of content is questionable / not trusted putting your name to it = personal accountability anonymity is stiffling ? too many portals - clients want to go into one place consolidation of social networks into portals Structured versus Unstructured Data Security & Encryption Authority can kill web2 initiatives Compliance the biggest area / challenge socnet goes against compliance blogging can be scary exposing outside is scary approval / moderation