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Gender Stereotypes in
  Advertisements

      Ms. Stewart
      English 12
Task
    On your loose-leaf make a chart similar to the
     one shown below; for each ad choose
     adjectives, descriptors or emotions/feelings that
     portray each gender represented.

Male                         Female
Satire of Media Gender
      Stereotypes
Satire of Media Gender
               Stereotypes
   FCUK Commercial “The Woman” I
    FCUK Commercial “The Woman” II


    FCUK Commercial “The Man” I
    FCUK Commercial “The Man” II
Assignment
    Using your completed chart and the satirical
     examples shown, answer the questions below:
1)   Imagine you are explaining men and women to
     an alien visiting our planet. Describe men and
     women, using only the information you have
     written in your chart.
2)   From the descriptions you have created to
     describe males and females to the alien, is
     this accurate in everyday society? Why or why
     not?
3)   FCUK has decided to take a satirical spin on
     gender stereotypes in the media. Do you
     believe their print/commercial advertising
     campaign to be effective? Why or why not?

HAND IN COMPLETED CHART AND QUESTIONS

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Revised gender stereotypes in advertisements

  • 1. Gender Stereotypes in Advertisements Ms. Stewart English 12
  • 2. Task  On your loose-leaf make a chart similar to the one shown below; for each ad choose adjectives, descriptors or emotions/feelings that portray each gender represented. Male Female
  • 3.
  • 4.
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  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
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  • 19. Satire of Media Gender Stereotypes
  • 20. Satire of Media Gender Stereotypes  FCUK Commercial “The Woman” I FCUK Commercial “The Woman” II FCUK Commercial “The Man” I FCUK Commercial “The Man” II
  • 21. Assignment  Using your completed chart and the satirical examples shown, answer the questions below: 1) Imagine you are explaining men and women to an alien visiting our planet. Describe men and women, using only the information you have written in your chart. 2) From the descriptions you have created to describe males and females to the alien, is this accurate in everyday society? Why or why not? 3) FCUK has decided to take a satirical spin on gender stereotypes in the media. Do you believe their print/commercial advertising campaign to be effective? Why or why not? HAND IN COMPLETED CHART AND QUESTIONS