1. Syllabus Addendum
Formative/Summative Evaluation
Activity Point Value # of Assignments Total Value
Discussion Thread 50 4 200
In Class/Online Activities 50 6 300
Final Activity 150 1 150
Homework Assignment 50 3 150
Mid-‐Term Exam 100 1 100
Final Exam 100 1 100
Total Points 1,000
Detailed Course Outline
Week Main Topics Course Competency
1 The Development Stage 1-Define competitive advantages in the
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marketplace and how to achieve them.
2-Description of business, location,
product or services to be offered.
3-Any licensing requirements.
2 New Venture Business Plan 4Computerized spreadsheets to project
financial data.
5 Financial records projecting the start-up
and operational expenses for at least six
months.
6 Identify appropriate sources of funding.
3 Marketing a Business 7-Promotional ideas (including mock-ups and
costs) for opening the business.
8-Marketing plan with details regarding
competition, pricing, sales and promotional
ideas.
4 Managing Growth: HR,
IT, Operations &
Personnel
9-Executive summary of a total business plan.
3. Discussion Thread 4 hrs (240 minutes)
Homework #3 4 hrs (240 minutes)
Preparation for Final Exam 2 hrs (120 minutes)
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Instructor Biography
Mr. Patterson has lectured at Texas State University over the past year, relating to
Management, Healthcare Delivery Systems and Organizational Development. He has completed
3 Degrees (A.A.S. Technology, B.S. Political Science) and most recently a Master’s Degree in
Administration and Organizational Development from the University of the Incarnate Word. He
is currently pursuing a PhD in I/O Psychology and teaching at Brown Mackie College. His
corporate career spans from positions as an Analyst (Financial/Investment), Benefits Consulting
to a Petty Officer in the U.S. Navy. Serving the Country at age 17, instilled a sense of
community, pride and passion to serve others, specifically his students.
Student Conduct
Students will conduct themselves in a professional manner at all times. Violation of the student
conduct codes will result in directing the non-‐compliant student to leave class, being directed
to meet with the Dean of Academic Affairs, and/or having a warning put in such student’s
permanent student record.
Student Catalog: Refer to most Current Edition
Cell Phone Usage
Cell phones must be turned off during class. There will be no cell phones ringing or vibrating on
the desks, in purses, or elsewhere, because the phone will be turned off. You can use break
times to access your text messages or your voicemail. If a cell phone rings or vibrates once in
class, it may be a mistake; however, if the cell phone rings or vibrates again, you will be
directed to leave class for the day to take care of whatever problem exists in your life to keep
the phone on in class.
Student Catalog: Refer to most Current Edition
Dress
Students will dress in a manner which is not considered to be offensive to other students, staff,
or faculty, in the reasonable opinion of your instructor and/or the Dean of Academics. A
student whose attire is unacceptable on campus may be directed, among other things, to not
remain in class and/or to go home to change attire before returning to class.
Student Catalog: Refer to most Current Edition
Food and drink: Classrooms and labs-‐ No Food or Drink allowed in Computer
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labs or lecture rooms.
Assignment Make-‐Up Policy: Any late assignments must be approved by
the instructor to receive credit. Thus, open communication is very important
to maintain the integrity of the course and BMC.
Disability Services
Brown Mackie College provides accommodations to qualified students with disabilities. The
Disability Services office assists qualified students with disabilities in acquiring reasonable and
appropriate accommodations and in supporting equal access to services, programs and
activities at Brown Mackie College San Antonio.
Students who seek reasonable accommodations should notify the Disabilities Services
Coordinator at 210-‐428-‐2247, Eva Gonzalez, of their specific limitations and if known, their
specific requested accommodations. Students will be asked to supply medical documentation
of the need for accommodation. Classroom accommodations are not retroactive, but are
effective only upon the student sharing approved accommodations with the instructor.
Therefore, students are encouraged to request accommodations as early as feasible with the
Disability Services Coordinator to allow for time to gather necessary documentation. If you
have a concern or complaint in this regard, please contact Eva Gonzalez, Disability Services
Coordinator at Brown Mackie College San Antonio, telephone number 210-‐428-‐2247.
Complaints will be handled in accordance with the school’s Internal Grievance Procedure for
Complaints of Discrimination and Harassment.
Appropriate language in classroom
Class behavior is to be governed by the rules of general courtesy and respect for the diverse
opinions of others. As this is a college class, you are required to express yourself in a polite,
proper, sophisticated manner at all times. Violations will receive a warning and may be
reported to the Dean of Academics.
5. STUDENT ACKNOWLEDGEMENT OF RECEIPT
Print your name
Sign here
Today’s date
This form is to be kept on file by the Department Chair of the Department offering this course for one year.
PLEASE FILL OUT THE ABOVE INFORMATION WHETHER YOUR INFORMATION HAS CHANGED OR NOT.
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Name
Address
Phone
Alternate Phone
e-‐mail Address
Has address or phone changed? Yes No