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What Is Marketing Communications And Networks
- 1. Marketing Made Simple Tracy Sheldon
- 2. Definition The Chartered Institute of Marketing defines marketing as: The management process responsible for identifying, anticipating and satisfying customer requirements profitably and Sales Marketing isn't defined as "people who market." Yet, the sales profession is often explained as "individuals who sell.“ and Communication - Transferring or transmitting information 01
- 3. Audit – where are you now? What do you know and do? 01
- 4. Strategy – Who are you? Who are your customers? What do they need? 01
- 5. Different mediums – what will be valuable to you and why? Channel usage There are many channels available to you Dependent upon; Objective Time Audience Cost awareness/brand response/sales guerrilla -ambient -pr –outdoor –sms –website –tv –radio -ppc - seo -media inserts -press ads -package inserts -direct mail -door drop -sales promotion –piggy backs –emails -classified ads – directories –exhibitions -mobile outdoor –sponsorship –telesales –field sales 01
- 6. Different mediums to build relationships Customer relationships 1-2-1’s Customer relationships Customer relationships On-line networks Social/business networks Customer relationships Email - database Customer relationships Newsletters/inform/educate Customer relationships Targeted campaigns Customer relationships Customer relationships Web sites Pamper/spoil/offers 01
- 7. touchpoints Public Advertising Relations Promotional Behavior Material YOU Environments Name Corporate Identity /Logo Communications YOUR BUSINESS Investor People Relations Web Products Presence & Support 01
- 8. Social marketing - networks 01
- 9. Social marketing - networks 01
- 10. Social marketing - networks 01
- 11. Social marketing - networks There are many out there ! You just need to choose the right one for you and plan how you wish to use it Are you an introvert or an extrovert? Do you aspire to be either? What kind of business do you have? How do you want to sell? Who do you want to sell to? Do you want to develop and change? 01
- 12. Social marketing - networks How do you want to be seen ? How do you want to communicate? Who do you want to talk to? Why do you want to talk to them? Why do they want to talk to you? EXAMPLE: If you are interested in Corporate Companies then you need to know Who they are? Who you need to connect to ? Who you know? What they need? What you have that they want? How they work? 01
- 13. Communication – who to and why? How to communicate • know who you are • know what and why you are communicating • be consistent • be honest • for business – have a plan • have your products and services outlined and prepared Think about: • communication style • body language • networking skills • good questions (and good answers!) • targets REMEMBER We have 2 ears and 1 mouth – know when to use both effectively! 01
- 14. Summary • Marketing is NOT sales – it’s a management process which should be measurable and give you return on your investment • Marketing is not a variety of channels or mediums • Marketing touches all points in your business and should be targeted around your business needs • Marketing strategy is a plan which sets out ‘actions’ based upon your goals and objectives • Your marketing should be individual to your business • If you do not plan – how can you measure? • Networking should be planned and aligned to your objectives – decide what is of value to you and outline your objectives to gain value 01
- 15. Marketing Made Simple THANK YOU Tracy Sheldon