We are in the middle of a massive shift from the Information Economy of the early 2000s to the Feedback Economy of the future. In this hyperconnected landscape, anything that can be known will be known―and if you’re not listening, you can be sure your competitors and potential customers are. Amid this shift, the businesses that embrace feedback will win. In this session, SurveyMonkey CMO Leela Srinivasan will outline seven tips for driving business impact through customer feedback, leveraging the only two sources of true competitive advantage that exist in the Feedback Economy: The ability to learn more about your customers faster than the competition, and the ability to turn that learning into action faster than the competition. Expect real-world examples from businesses that are listening and taking action on a daily basis.