Application form 2nd cfp cro mne diod

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Contracting Authorities:
The Agency for Regional Development of the Republic of Croatia,
and
The European Union represented by
The Delegation of the European Union to Montenegro
Cross-Border Programme Croatia-Montenegro
under the Instrument for Pre-Accession Assistance (IPA),
Component II, allocations for 2009, 2010 and 2011
Grant Application Form
Budget lines:
For Croatia: IPA 2009, 2010 and 2011 Cross-Border Programme Croatia – Montenegro
22.02.04.01.
For Montenegro: BGUE-B2009-22.020401-C1-ELARG DELMNE
BGUE-B2010-22.020401-C1-ELARG DELMNE
BGUE-B2011-22.020401-C1-ELARG DELMNE
2nd
Call for proposals
PUBLICATION REFERENCE: EuropeAid/130601/L/ACT/MULTI
Deadline for submission of the applications: 05 March 2012
For economical and ecological reasons, we strongly recommend that you submit your files on paper-
based materials (no plastic folder or divider).We also suggest you use double-sided print-outs as much
as possible
Title of the action: Development of ICT for Outdoor Destinations (DIOD)
Title of the measure under
which the application is
submitted:
Priority 1: ‘Creation of favorable environmental and socio-
economic conditions in the programming area by improvement of
the cooperation in the jointly selected sectors and good neighborly
relations in the eligible area’
Measure 1.2:Joint tourism and cultural space
Total eligible cost of the
action:
503.119,23 EUR
Location(s) of the action:
Montenegro, (Herceg Novi, Kotor, Tivat, Budva, Bar, Ulcinj) and
Croatia, (Dubrovnik-neretva county)
Total duration of the action: 24 months
Dossier No
(for official use only)

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APPLICANT 1/
Functional Lead Partner
APPLICANT 2
Name of applicants
Croatian Mountain Rescue
service
United Nations Development
Program CO Montenegro
Applicant’s Nationality1
Croatian International Organization
Country of Establishment
Croatia International, established by UN
General Assembly
Source of EU funding
IPA 2009, 2010 &2011
allocation for Croatia
IPA 2009, 2010 &2011
allocation for Montenegro
Legal status of the applicant2
NGO, non-for profit, defined
by law
International organization
Partner3
Name
Croatian Chamber of
EconomyEconomy (CCE),
County Chamber Dubrovnik
National Tourism Organization
(NTO) of Montenegro
Nationality
Croatian
Montenegrin
Legal status
Public body
Public body
Partner4
Name
Montenegrin Mountain Rescue
Service (GSSCG)
Nationality
Montenegrin
Legal status
NGO, non-for profit, defined by
law
1
The statutes must make it possible to ascertain that the organisation was set up by an act governed by the national
law of the country concerned. Please see the section 2.1.1 of the Guidelines for Applicants for more details.
2
E.g. governmental body, NGO, international organisation, etc.
3
Add as many rows as partners
4
Add as many rows as partners

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APPLICANT 1/
Functional Lead
Partner
APPLICANT 2 TOTAL
(APPLICANT 1 +
APPLICANT 2)
Total eligible cost of the action
(A) 226.408,56 EUR 276.710,67 EUR 503.119,23 EUR
Amount requested from the
Contracting Authority (B)
192.000,00 EUR 231.380,48 EUR 423.380,48 EUR
% of total eligible cost of action
(B/Ax100)
84,80 % 83,62 % 84,15 %
Amount for activities in
adjacent regions (C)5 7.050,00 EUR 3.600,00EUR 10.650,00 EUR
% of Amount requested from
the Contracting Authorities for
activities in adjacent regions
(C/Bx100)
3,67% 1,56% 2,51%
APPLICANT 1/ Functional Lead Partner:
Contact details for the purpose of this action:
Postal address:
Šibenska 41, 21000 Split, Croatia
Telephone number: Country
code + city code + number
+385 21 781 200, +385 91 565 2848
Fax number: Country code +
city code + number
+385 (0)21781 202
Contact person for this
action:
Anñela Odrljin
Contact person’s email
address:
aodrljin@gmail.com
Website of the Applicant 1 www.gss.hr
5
Please see section 1.3 of the Guidelines for Applicants.

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APPLICANT 2:
Contact details for the purpose of this action:
Postal address:
BulevarSvetog Petra Cetinskog1A
Telephone number: Country
code + city code + number
+382 20 22 55 33
Fax number: Country code +
city code + number
+382 20 22 55 51
Contact person for this
action:
Viktor Subotić
Contact person’s email
address:
viktor.subotic@undp.org
Website of the Applicant 2 www.undp.org.me
Any change in the addresses, phone numbers, fax numbers and in particular e-mail, must be
notified in writing to the Contracting Authority and the Joint Technical Secretariat at any time
between the deadline for submission of applications and the receipt of letters confirming the
final results of the evaluation process. The Contracting Authority and the Joint Technical
Secretariat will not be held responsible in case they cannot contact an applicant.
NOTICE
All personal data (such as names, addresses, CVs, etc.) mentioned in your application form will be
processed in accordance with Regulation (EC) No 45/2001 of the European Parliament and of the
Council of 18 December 2000 on the protection of individuals with regard to the processing of
personal data by the Community institutions and bodies and on the free movement of such data.Your
replies to the questions in this form are necessary in order to assess your grant application and they
will be processed solely for that purpose by the department responsible for the European Union grant
programme concerned. On request, you may be sent personal data and correct or complete them. For
any question relating to these data, please contact the Commission department to which the form must
be returned. Beneficiaries may lodge a complaint against the processing of their personal data with the
European Data Protection Supervisor at any time (Official Journal L 8, 12.1.2001).

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TABLE OF CONTENTS
I. THE ACTION............................................................................................................................... 6
1. DESCRIPTION.......................................................................................................................... 6
1.1. Title.................................................................................................................................... 6
1.2. Location(s)......................................................................................................................... 6
1.3. Cost of the action and amount requested from the Contracting Authority........................ 6
1.4. Summary (max 1 page)...................................................................................................... 7
1.5. Objectives (max 1 page).................................................................................................... 8
1.6. Relevance of the action (max 3 pages).............................................................................. 9
1.7. Description of the action and its effectiveness (max 14 pages)....................................... 13
1.8. Methodology (max 4 pages)............................................................................................ 21
1.9. Duration and indicative action plan for implementing the action ................................... 26
1.10. Sustainability (max 3 pages)............................................................................................ 30
1.11. Logical framework .......................................................................................................... 33
1.12. Indicators ......................................................................................................................... 34
2. BUDGET FOR THE ACTION................................................................................................. 35
3. EXPECTED SOURCES OF FUNDING.................................................................................. 35
4. EXPERIENCE OF SIMILAR ACTIONS ................................................................................ 36
II. THE APPLICANTS ................................................................................................................... 43
1. IDENTITY ............................................................................................................................... 43
2. PROFILE.................................................................................................................................. 44
2.1. Category (A1 = Applicant 1/Functional Lead Partner; A2 = Applicant 2) ..................... 44
2.2. Sector(s)........................................................................................................................... 45
2.3. Target group(s) ................................................................................................................ 50
3. CAPACITY TO MANAGE AND IMPLEMENT ACTIONS.................................................. 51
3.1. Experience by Sector (for each sector selected in 2.2.)................................................... 51
3.2. Experience by Geographical area (country or region)..................................................... 54
3.3. Resources......................................................................................................................... 55
4. LIST OF THE MANAGEMENT BOARD/COMMITTEE OF YOUR ORGANISATION..... 59
III. PARTNERS OF THE APPLICANT PARTICIPATING IN THE ACTION.......................................... 61
1. DESCRIPTION OF THE PARTNERS .................................................................................... 61
2. PARTNERSHIP STATEMENT .............................................................................................. 73
Partnership statement - Applicant 1.............................................................................................. 73
Partnership statement - Applicant 2.............................................................................................. 75
IV. ASSOCIATES OF THE APPLICANTS PARTICIPATING IN THE ACTION ............. 77
V. CHECKLIST .............................................................................................................................. 79
VI. DECLARATIONS BY THE APPLICANTS AND PARTNERSHIP AGREEMENT...... 83
VII. ASSESSMENT GRID ................................................................................................................. 84

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Application_Form_2nd_CfP_CRO-MNE_HGSS_DIOD.docx
FULL APPLICATION FORM
I. THE ACTION
1. DESCRIPTION
1.1. Title
Development of ICT for Outdoor Destinations (DIOD)
1.2. Location(s)
Montenegro, (Herceg Novi, Kotor, Tivat, Budva, Bar, Ulcinj) and Croatia, (Dubrovnik-neretva county)
1.3. Cost of the action and amount requested from the Contracting Authority
APPLICANT 1/
Functional Lead
Partner
APPLICANT 2 TOTAL
(APPLICANT 1 +
APPLICANT 2)
Total eligible cost of the action
(A) 226.408,56 EUR 276.710,67 EUR 503.119,23 EUR
Amount requested from the
Contracting Authority (B)
192.000,00 EUR 231.380,48 EUR 423.380,48 EUR
% of total eligible cost of action
(B/Ax100)
84,80 % 83,62 % 84,15 %
Amount for activities in
adjacent regions (C)
7.050,00 EUR 3.600,00EUR 10.650,00 EUR
% of Amount requested from
the Contracting Authorities for
activities in adjacent regions
(C/Bx100)
2,97% 1,56% 2,51%
Please note that the cost of the action and the contribution requested from the Contracting Authorityhave
to be expressed in <EURO

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1.4. Summary (max 1 page)
Total duration of the
action
24 months
Objectives of the action
Overall objective is to contribute to the integration of the economy in
border areas by encouraging cooperation in the field of tourism
Specific objectives:
1.Improvement of technical capacities for development of outdoor tourism
2. To develop and solidify inter cluster cooperation, human resource needs
and joint promotion.
Programme measure Measure 1.2: Joint tourism and cultural space
Partner(s) of the
applicants (specify the
country)
National Tourism Organization, Montenegro; Mountain Rescue service,
Montenegro; Croatian Chamber of Economy – County Chamber
Dubrovnik , Croatia
Target group(s)6 Tourism Businesses andrelated clusters, such as: tourist agencies,
equipment rental providers, outdoor tourism operators, other associated
clusters, (restaurants, food producers, souvenir producers, etc.) Estimated
number of these businesses is minimum 60 in the target area.
Ministries and other institutional stakeholders, such as; Ministries
responsible for tourism, Local regional and national tourism
associations/organizations (minimum 6), professional associations
(tourism operators associations, food producers associations, etc.,
minimum 6)
Mountain Rescue Services in both areas (At least 40 members)
Final beneficiaries7 International and local tourists - apx.10000 tourists in target areas.
Policy makers – On Local, Regional and National level, such as
government ministries, development agencies, tourist organizations,
NGOs, etc.
Local and regional residents on both sides of the border
Workforce in Outdoor tourism sector – Semi-Qualified and
unqualified.
Associated Clusters– not directlyparticipating in the project
Estimated results 1.1 Improved capacity for trail management and rescue services
1.2 established ICT information system, (Geoportal and mobile app) for
real time data acquisition and consumer information
2.1 established mechanisms for improved cooperation between associated
business clusters
2.2 improved safety and instructional capacities
2.3 joint tourism product promoted internationally
Main activities
1 Development of Technical capacities
2. Improvement of outdoor tourism management
3 Development of Human Capacities
4. Communication and promotion
Where applicable, clearly indicate the sector8
, theme, or geographical area specified in the call for
proposals to which the proposed action would apply.
6
“Target groups” are the groups/entities who will be directly positively affected by the project at the Project
Purpose level – See paragraph 2.3 in Section II for the list.
7
“Final beneficiaries” are those who will benefit from the project in the long term at the level of the society or sector
at large.

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1.5. Objectives (max 1 page)
Describe the overall objectiveto which the action aims to contribute towards and the specific
objective(s)that the action aims to achieve. Bear in mind that the action needs to have impact across the
border and that the objectives should refer to the cross-border area, not just one side of the border.
The overall objective of this action is to contribute to the integration of the economy in the
cross border area by encouraging cooperation in the field of tourism and associated
clusters.
This objective is one which is focused on improvement of conditions in the program area relating to
economic and tourism development and the need to develop cross border actions that will further
create an enabling environment for the development of joint products in the area. While tourism
development is central to the objective, it is the cross border cooperation aspect that is of the
greatest importance, as it is essential to sustainability.
This action will seek to improve collaboration amongst stakeholders on all levels, including
individuals, businesses, and associations of businesses, local, regional and national authorities on
both sides of the border through facilitation of joint participation in the development of a cooperative
area. This means working towards better capitalization and usage of human and natural resources,
such that they are positioned as joint advantages. It has been established by the European
Commission that cross border economic and social co-operation is an effective instrument not only
for confidence building and overcoming conflicts based upon national identities, but also for
establishing a platform for future cooperation in other areas that are of regional and local
importance.
The combination of tourist offers from both destinations and their joint promotion could create a
synergy which can generate the effect of growth in both the number of tourists and income
generated from tourism and associated businesses on both sides of the border. Natural,
historic/cultural and associated assets are equally important, but without clear vision, understanding
of the opportunities and lack of crucial cooperation, these potentials remain unused thus resulting in
socio-economic and demographic decay of local, rural and other communities in the whole cross-
border region which is addressed by this objective.
The Specific objectives of this project are:
1. Improvement of technical capacities for development of outdoor tourism; Meaning
primarily the creation of a fully functional “Geoportal”, (web site based on GIS platform) and
mobile applications, (2), for data acquisitionand improved communications. This is an
innovative approach, as there is sometimes insurmountable level of problems to acquire
accurate data on outdoor tourism and related resource usage, as traditional methods do not
provide disaggregated data about preferences, specifically what resources were accessed
upon arrival. The combined Geoportal and mobile applications would enable more efficient
data collection on users which then can lead to improved policy development for the sector.
Additionally, the objective refers to the improved technical, (safety), capacities provided by
mountain rescue services that are essential to ensuring a safe destination as well as their
ability to directly impact policy development as relates to outdoor tourism development.
2. To develop and solidify inter cluster cooperation, human resource needs and joint
promotion.; Firstly, this means building better connections between associated clusters that
provide service or products that can be combined to improve the quality of the cross border
destinations overall tourism product offering.Secondly, this means the establishment of
sustainable domestic base of qualified outdoor activity and rescue service instructors, based
upon the idea that increased competitiveness and sustainability for the region in the tourism
sector requires an ongoing effort to capitalize on existing assets that are on both sides of the
border, but due to a lack of qualified instructors domestically, sustainable skills development
structures are as yet underdeveloped, and their connection to the labour market is as yet not
8
See paragraph 2.2 in Section II for the list of Sectors.

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solidified. Thirdly, this means undertaking a joint effort to develop a stronger inbound
international tourism base through targeted promotional efforts.
1.6. Relevance of the action (max 3 pages)
Please provide the following information:
− Provide a general and detailed presentation and analysis of the problems and their interrelation at
all levels.
Due to unfavourable economic conditions in the border region of Croatia and Montenegro, there
have been insufficient investments in tourism in general that significantly reduce the chances for
promotion of exceptional natural and cultural values in the area. Insufficiently developed skills
for human resources development that is a necessary precondition for development of
sustainable tourism offers in the region is a critical problem. There is also a severe lack of
connection between related services and product offerings that are essential to a competitive
overall product. The lack of generating instructional skills at the local and regional level within
various subsectors, (guiding skills have been developed to a certain degree, but for
sustainability purposes there is a need to develop a base of local activity instructors, (e.g. raft,
hike, bike, kayak, etc.), as well as a local base of safety service providers which is also under-
developed and essential to ensuring safety of inbound tourists. On both sides of the border
there is a need to provide, locally based training in provision of services related to outdoor
tourism. The need to develop a strong instructional base and thereby improve guiding quality on
an regular basis in these sectors represent not just an improvement of quality service provision,
but also to ensure safety provision which is essential for these activities to develop sustainably.
Insufficient data gathering and promotion capacities of is the second problem which in a way
comes out from the one previously mentioned. The region lacks a consistent marketing
approach and brand identity. The region has underdeveloped distribution and communication
channels that could be strengthened by improving ICT usage. Online distribution and data
acquisition channels are particularly underdeveloped, and with the increasing trend for online
travel bookings and the usage of mobile applications for information gatheringamong
Europeans, this puts the region at a disadvantage to its competitors. There is also a lack of
regional product recognition, which is in a lesser way tied to the lack of standardized
approaches in activity instructionthat could unify all outdoor operators in the region. Currently,
several approaches exist, (e.g. adrenalin, extreme, active adventure), but they can be confusing
to visitors who are just learning about the region and also makes tracking and classifying of
services used more difficult.
While some capacity exists to provide integrated product offers, the current lack of
communication and resulting product development between associated cluster, (restaurants,
food producers, souvenirs, etc.), has resulted in a fractured offering which leaves tourists
without a effective means to access a better product and businesses as a result having lower
revenues from the arrivals that currently exist. It also prevents the integration of products that
are currently in higher demand on the marketplace and usually are sold at added value higher
price point. This lack of better integrated products also has a poor effect on promotional efforts
as there is a weaker offering that reduces the ability to truly present the regions potential in a
competitive fashion.
− Provide a detailed description of the target groups and final beneficiaries and estimated number
on both sides of the border.
Target Groups are:
• Tourism businesses andrelated clusters, such as: tourist agencies, equipment rental
providers, outdoor tourism operators, other associated clusters, (restaurants, food
producers, souvenir producers, etc.) Estimated number of these businesses is minimum 60
in the target area.
• Mountain Rescue Services and Individual rescuers/responders; at least 40 individuals
who are trained in various areas of response provision and using the GEOPORTAL GIS
base

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• Ministries and other institutional stakeholders, such as; Ministries responsible for
tourism, Local regional and national tourism associations/organizations (minimum 6),
professional associations (tourism operators associations, food producers associations,
etc., minimum 6).
Final beneficiaries are:
• International and local outdoor activity tourists - apx.5000 tourists in target areas.
• Policy makers – On Local, Regional and National level, such as government ministries,
development agencies, tourist organizations, NGOs, etc.
• Local and regional residents on both sides of the border
• Workforce in Outdoor tourism sector – Semi-Qualified and unqualified.
• Associated Clusters – This means members of target clusters not directly participating the
project, (outside of the project area or currently weak capacity)
− Identify clearly the specific problems to be addressed by the action and the perceived needs and
constraints of the target groups.
Areview of problems and needs by the partners presented the following particular areas:
- Lack of joint usage of ICT tools on the development of outdoor tourism
- non-integrated products, (poor connections between related clusters)
- need to provide sustainable and certified skills training on an regular basis at the
regional level
- need to facilitate cross border cooperation between relevant stakeholders
The needs of the target groupswerealso identified through employer representative bodies and
extensive pre-project research and stakeholder communications. The needs are:
1. Improved methods for promoting and developing products and gathering information on
market trends;
2. Improve web promotion and usage of mobile applications in line with international trends
3. Improve means to communicate between tourism businesses and associated clusters
4. Increase access to relevant international trade events
5. internationally comparable qualification structure for outdoor tourism to be developed;
There is currently a basic level of usage of ICT in promotion and data acquisition as relates to
tourism development in the region, but as web platforms and now the development of mobile
applications for smart-phones is a rapidly expanding a developing area, there is a need to
capitalize on these tools and the potential they offer in terms of gaining more specific data about
tourist activity in the region and ensuring that potential tourists are able to access information
that both presents the region in a way that caters to the diversity of demand and enables the
highest level of ease of access to that information, both of which are currently at weak levels.
Current trends on the international marketplace, as demonstrated via the CBI reports on
European tourism from 2006, 2007, 2008, 2009, and 2010, indicate that there is consistent and
substantial growth in demand for tourism products that have a high variety of product mix,
(activities, food products, cultural sites, etc.), provided in a single offer. Despite the existence of
all of these assets within the cross border region, poor communication between related clusters,
(restaurants, food producers, cultural sites, nature parks, outdoor tourism service providers,
etc.), has resulted in product offering that are failing to meet the current trends on the
international marketplace.All of this is based upon shortcomings and poor capacity in areas
such as supply chain management, business planning, product development and promotion.
Improvingcommunication and providing related trainingsto these stakeholders will directly
address this problem.
More and more entrepreneurs would like to start setting up tourism operations to provide the
growing outdoor sector with the services being sought, but are struggling to find competent
qualified guides who unfortunately can be difficult. Those who do have some training are often
trained in a variety of ways that are by no means related or valid to the market demands. At the
same time, more and more young people are entering the outdoor leisure industry, but they face
difficulties in finding the right training programs and qualifications to become guides in outdoor
activities especially if they wish to practice their trade in the cross border region. It can therefore
be argued that although the industry continues to flourish, employers and employees have
difficulties matching each other’s requirements because viable training is practically very limited,

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and when available is cost prohibitive and there is a lack of co-ordination and implementing
controls and standards within the individual activity subsectors, which clearly limits staff mobility
and employment potential.
− Demonstrate the relevance of the action to the needs and constraints in general of the cross-border
area and to the target groups/final beneficiary groups on both sides of the border in particular and
how the action will provide the desired solutions, in particular for the targeted beneficiaries and
population.
The core needs and constraints will be directly addressed through an effort to improve on ICT
usage, improve inter-cluster communication and cooperation, targeted training effort to develop
both instructional and guiding skills, as well as the improvement of training skills for rescue
services.
As this project implies, among others, introducing a methodological approach in tourism
planning and managing through networking, transfer of knowledge, cluster initiative and modern
marketing elements that enable inclusion of all relevant stakeholders in outdoor and active
tourism development, it will provide tourists an experience for remembering raised out of
attractive tourist product and sense of destination as whole. An important element in this
concept is to bring different stakeholders that were not usually working together (business
sector, institutions, tourism boards, outdoor clubs, Mountain Rescue Services) to develop the
new tourism products, raise some of the security issues, and set an example for future initiatives
in the project area. The need for upgrading light infrastructure and equipment needs will be
addressed by supplying of equipment for selected areas (paths, resting points) and realization
equipment supply. These actions will be based on the results from facilitated consultations of
relevant stakeholders related to outdoor tourism and their decisions made by tourism expert’s
search which will determine concrete and actual needs for improvements.
With relatively high turnover in the labour force, (outdoor guides tend to be younger, often
college students), developing activity based instructors will enable easierregular training of the
labour force for outdoor tourism businesses with greater frequency. The project will take a huge
step towards meeting these needs. It will provide a solution jointly agreed by employers and
training providers that will encourage and maintain the continued growth and development of
the outdoor leisure labour markets.
− Demonstrate the relevance of the action to thepriorities and requirements presented in the
Guidelines of the Call. In particular, demonstrate the cross-border impact of the action and the
added value which the cross-border cooperation adds to the situation in the border area, including
elements such as promotion of gender equality and equal opportunities.
As is stated in the guidelines for applicants, the global objective of the CBC Programme is “to
improve quality of life in the cross-border area between Croatia and Montenegro.”
More specifically, the project directly addresses Measure 1.2: “Joint tourism and cultural space”
By supporting the joint development of outdoor tourism, through related training and education
as well as improvement of ICT usage in promotion and data gathering the project will encourage
what is directly referenced in the guidelines, “Measure 1.2 is the main economic measure of this
Programme since tourism and tourism related services are the main impetus for economic
development of the area. These services represent the highest share in regional GDP. Tourism
related services also employ the highest number of people in the force, therefore it is essential
to broaden the spectra of services, prolong tourist season, offer higher quality of
services based on authentic local products, tradition and culture”. This project will as such
mobilize the productive potential of the areas involved and contribute to their sustainable
development.
In particular project will concentrate on following specific activities, amongst other:
• Joint marketing initiatives, (improve usage of ICT in marketing efforts and inter-cluster
cooperation strengthening);
• Quality improvement schemes (qualification of activity instructors, guides and rescue service
providers, etc);
• Joint tourism promotion and marketing initiatives, including in particular initiatives to promote
cross-border regional identity as a tourist area: promotion activities such as preparation and
distribution of information and promotional materials on the cross border area and its

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products, joint participation at tourism fairs, public awareness activities and information
services to the local businesses and communities, communication campaigns to improve
awareness of natural and cultural heritage and tourism contribution to development etc;
• Improvement of safety standards in both countries in order to assure better international
recognition of high quality outdoor tourism products.
This project will enhance a cross-border capacity building, (institutional cooperation), it will
ensure gender equality policy implementation and gender mainstreaming, (ensuring minimum
numbers of women are included in training efforts) and finally, it will promote and contribute to
the sustainable development and environment protection, (ensuring that safety measures, risk
prevention and environmental protection are built into all training and capacity building aspects)
− Indicate any specific added value elements, in particular promotion or consolidation of
public/private partnerships, innovation and best practices, or other cross-cutting issues such as
environmental issues, promotion of gender equality and equal opportunities, needs of disabled
people, rights of minorities and rights of indigenous peoples.
A core aspect of the project is the introduction of innovation in the creation and promotion of
tourism region with ICT technology. The target region on both sides of the border is a region
with a large number of youth, who have minimal opportunity for employment, and strengthening
the tourism offer in the way it is conceived with this project, young people will have greater
chances for employment through the support that can be achieved. It automatically evaluates
the equality of the youth, who are currently in the category of the population which is among the
excluded groups. Since a large portion of the youth in the region is female, the effort will
additionally improve conditions for their employment and equal participation in promoting the
development of the region, and will specifically seek to ensure that a minimum of 20% of
businesses that participate in the cluster related activities are owned by females.
Due to the creation of local/regional instructors, the ability to repeat training activities in the
future will also be enabled and in fact is a key aspect of the projects sustainability. The project’s
developments will also act as a platform to enable cross sector cluster from all involved clusters
to align the content of their programmes with the needs of the market on an ongoing basis as a
clear best case practice example.

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1.7. Description of the action and its effectiveness (max 14 pages)
Provide a description of the proposed action including, where relevant, background information that led
to the presentation of this proposal. This should include:
1. Expected results (max 5 pages). Indicate how the action will improve the situation of target
groups/beneficiaries as well as the technical and management capacities of target groups and/or
any local partners where applicable. Be specific and quantify results as much as possible. Indicate
notably foreseen publications. Describe the possibilities for replication and extension of the
action outcomes (multiplier effects).
Following a logical path in reverse from outputs to goals, the project will have the following
outputs;
The establishment of a policy recommendation on mountain trail management will be developed
for Croatia, with technical assistance from the project partners from Montenegro who have
already collaborated in the preparation of the already passed Montenegrin Law On Mountain
Trails, to support the 1st
expected result, “Improved capacity for trail management and rescue
services”. This result is also being supported by the additional outputs of “13 GSSs equipment
sets delivered”&“At least 100 km trails mapped with GPS”. Doing the needed activities to
achieve these outputs and the expected result, the capacity of these two organizations will be
significantly improved, supporting the 1st
specific goal “Improvement of technical capacities for
development of outdoor tourism. Additionally, the outputs for result 1.2, “established ICT
information system, for real time data acquisition and consumer information”, namelythe
Geoportal and 2 mobile applications being functional by month 12 of the project, will improve
usage of ICT in accessing and researching the marketplace as well as in promotion, which by
generating the output of 3000 hits on the geoportal and 2000 downloads of the mobile app by
the end of the project, also supports the first specific goal, “Improvement of technical capacities
for development of outdoor tourism”. These act to improve the situation of the targets group by
functioning to address the expressed weakness “Lack of joint usage of ICT tools on the
development of outdoor tourism”, as well as the perceived need of “Improve web promotion and
usage of mobile applications in line with international trends”.
The 80 participants from relevant associated clusters who will take part in 3 seminars on cluster
networking and product integration and 3 new inter-cluster agreements that will confirmed by
the end of projectdirectly support expected result 2.1, “established mechanisms for improved
cooperation between associated business clusters”. This result is specifically intended to aid the
weakness of poor communications that currently exist between these cluster members and
tourist businesses by directly connecting them and assisting them in creating offers that make
use of the associated cluster products.The stated weakness of a “need to facilitate cross border
cooperation between relevant stakeholders” is directly addressed by these and the perceived
need of tourism sector actors of “Improved means to communicate between them and
associated clusters, is also directly addressed by developing the missing communication
mechanism. The qualification of 4 outdoor activity instructorsalong with the qualification of at
least 10White Water Rescue providersand 8 ITLS instructors supports result 2.2, “improved
safety and instructional capacities”which will serve to address the target group problems related
to, low quality level of services, inadequate skills for domestic based human resource
development, and the need to provide sustainable valid skills training on an ongoing basis at the
regional level and will be confirmed by the output of 3 firms cooperating with instructors to train
their staff one year of the end of the project. Additionally, the 8 jointly promoted products at the
international levelwill directly address and improve the situation with target groups as stated,
“Increased access to relevant international trade events” and 7 international inbound operators
take part in promotional tour supports result 2.3, “joint tourism product promoted internationally”,
which in turn supports the creation of 4 of new agreements with inbound tour operators. All of
which contributes to specific goal 2. “To develop and solidify training methodologies and
promotional capacities”.

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All of this put together will enable better growth of tourism in the target region, (an anticipated
4% increase in tourism arrivals over 2011 levels within a year of the project’s completion), which
in itself supports the overall goal, “To contribute to the integration of the economy in border
areas by encouraging cooperation in the field of tourism”.
Throughout all of this, there will be a direct improvement to management and technical
capacities both for the project partners as well as the target groups. By implementing this effort,
both partners will gain valuable experience in managing EU funded cross border projects,
managing partnerships with relevant institutions to achieve a joint set of goals under these
funding schemes, and increased capacity to cooperate on a regional basis in the process of
Europeanization of standards. The qualification of instructors and rescue service providers are
of critical importance to the effort as a whole as they provide the long needed platform for
domestic capacity in development of HRD in the outdoor sector, thereby enabling repetition of
the activities for years to come. This is particularly true when combined with improved trail
management which will allow for other stakeholders in the region to cooperate in implementing
related training activities.
2. The proposed activities and their effectiveness (max 9 pages). Identify and describe in detail each
activity to be undertaken to produce the results. Add as many tables as there are activities. Justify
the choice of the activities, and specify where applicable the role of each partner (or associates or
subcontractors) per activity. In this respect, the detailed description of activities must not repeat
the action plan to be provided in section 1.9 below. Identify and quantify the expected results per
each activity as much as possible.
The list of activities will be drawn up using the following format (please use this table for each and every
activity):
Activity No 1
Activity Title Development of Technical capacities
Description of the activity
This group of activities is aiming at development of technical
capacities of the target areas various stakeholders in
development of outdoor tourism and it is divided by nature of
intervention in three sub- categories:
1.1. Preparation of policy recommendations as regards to
trail management security and signage in Croatia;
Activity will entail forming of the working group between
including but not limited to; the Chamber of
EconomyEconomy, Tourism Boards and local and regional
government stakeholders and other relevant stakeholders
like mountaineering, hiking and biking associations, in order
to address the preparation of policy recommendationsthat
should be taken under consideration in the overall
development process. Recommendations will address the
minimum security, labelling, signage and cartography
presentation standards in order to address issues relating to
uniformity, security conditions, warning signs etc. that will
make paths safe for visitors. It will define various categories
and types of paths and trails and relevant bodies in charge
for monitoring and maintenance of the recommended
standards. Working group will meet at least four times,
being coordinated by the HGSS. Croatian Ministry of
Tourism will be part of the working group, together with
Croatian Tourism Board.. UNDP MNE, NTO, GSSCG and
the Montenegrin Ministry of Sustanable Development and

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Tourism will participate in the initial phase by expressing
their own experiences in the process and ensure input of
their ownoutcomes being applied in MNE that will be used
as template format to compare and build upon regulations in
Croatia. Activity will take place in Croatia
1.1.1. Upgrading and mapping of existing trails markers
and signage
Activity will entail identification and field inspection of the
needed repairs and upgrades of the existing trail markers
and signage. A minimum of 100 km of trails – 50km in each
bordering area will be upgraded by the first half of the
project, ensuring that they meet recommended
standards.Trails will also be GPS mapped and processed in
Geoportal GIS databaseattributing other relevant data on
offer. Once finalised it will be made available for public
downloads for GPS use. At least same amount of trails will
be correspondingly GPS marked in each area.
HGSS and GSSCG will organize trails signage and markers
upgrade through the local mountaineering associations in
each area. Collected data will be handed over to NTO and
HGSS who will manage cartography processing in relevant
GIS base platform.
1.2. Equipping GSS Services in both countries with rescue
equipment
Activity will concentrate on supply of necessary equipment
for basic rescue, swift water rescue, winter mountain rescue,
(2 snowmobiles), and Medical response. That will enable
better organisation of the rescue services needed to ensure
a safe and well organised outdoor tourism destination
image.
1.3. Development of ICT tools and capacities is important
for presentation of the offer and products, especially for
targeted group of outdoor tourists. It will enable them timely
preparationfor holidays and selection of destination from
their homes arriving at destination with applications already
installed in their mobile phones, tablets, GPS devices or
MP3players. The development process has three sub-
activities;
1.3.1. GEOPORTAL/GIS platform
HGSS will use the mapping data provided as input and
associated data relating to the integrated offer of the
region as build out data to complete the content of the
site. This will mean cooperating with all of the partners to
access the needed data that they will not acquire on their
own. They will engage an ICT/Web development expert
to assist in creation of the portal and posting of content
as it becomes available. They will also need to acquire
software to properly maintain the site, (current
generation GIS platforms).
1.3.2. Development of mobile applications
UNDP and NTO will cooperate in engaging a developer
to create two mobile applications. These two applications
will not have substantially different content or function,
(providing information on the region and generating
feedback through user input as primary functions), but
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smart-phone and tablet world, (IPhone, Android,
Microsoft, etc.) it will be decided which 2 platforms offer
the best chance for market penetration and separate
applications will be developed for these. It is anticipated
that there will be at least one open source application
with lower cost of market access and one which will be
for a closed source format which will cost slightly more
as they generally have a clearance process to ensure
there are no malicious codes written into the software.
Responsible/implementing
Applicant/Partner/Associate
HGSS
Location of the activity
Dubrovnik-neretva County in Croatia, coastal municipalities in
MNE
Role of other
Applicant/Partner(s)/
Associate(s)/Subcontractors
(if applicable)
UNDP will assist in data collection and provide technical
support to GSSCG in activity 1.2 and 1.3; NTO will ensure data
base maintenance;
UNDP will also work with HGSS to manage secondary
procurement of the necessary equipment;
CCE will participate and host in activity 1.1.and coordinate with
National TB and other stakeholders in gathering data.
Subcontractors: IT experts will handle the development of the
mobile applications as well as initial set-up and maintenance of
the Geoportal.
Output(s)
1 prepared policy recommendation on trails management by the
end of the project, 13 GSSs equipment sets delivered, At least
100 km trails mapped with GPS, Geoportal and mobile
applications functional by the end of year one of the project
Forecasted resources (e.g.
number of staff, equipment,
travel, services etc.)
Project Staff HGSS and CCE, UNDP PM, UNDP PC, UNDP PA,
GSSCG AC, NTO PM, NTO PA, NTO FC, NTO TA
Travel, provision of software and hardware, supply of equipment
for rescue services, rent of premises for workshops, catering,
outsourcing of technical services ( legal expert, GIS/ITC
experts)
If the activity will take place
in an adjacent region,
(otherwise, put: N/A)9
N/a
Forecasted expenditure
with reference to the
number and title of the
budgetary line(s) in Annex
B
Applicant 1Applicant 2
1. Human Resources €24.348,00 €27.261,05
2. Travel €2.190,00 €750.00
3. Equipment and supplies €49.235,00 €77,000.00
5. Other costs, services €22.250,00 €12,000.00
6. Other € 1.000,00 €1.000,00
Expected results 1.1 Improved capacity for trail management and rescue
services
1.2 established ICT information system for real time data
acquisition and consumer information
9
If there are activities planned in adjacent regions of the programme area, please note that the total expenditure
required for their implementation must be expressed on the cover page of the Application Form and in section 1.3.
According to article 97 of the IPA IR (718/2007), EU funding may finance expenditure incurred in implementing
operations or part of operations in adjacent areas up to a limit of 20% of the respective EU allocation for each
country under the Cross-Border Programme. Under this Call for Proposals, an indicative amount of € 216,000 for
Croatia and € 270,000 for Montenegro may be assigned to finance applications with activities totally or partially
taking place in adjacent areas. Please see for reference section 1.3 of the Guidelines.

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Activity No 2
Activity Title Improvement of outdoor tourism management
2.1 Tourism associated businesses mapping (review of
business cooperation models, supply chain potentials
identification)
- Initial desk research will be performed by the CCE on one
side and UNDP with assistance from NTO on other to gather
all data available for the are on existing services providers in
various associated clusters like: food production, hospitality,
product creation, marketing, various adventure type activities
as well as relevant institutional support providers mapping
current services range and abilities to network amongst each
other and extend efficiency of current resources and know-
how;
- interviews will be performed with at least 100 various
entities in each area based on created questionnaires;
2.2 Workshop on institutional cooperation support models-
will be organized on 2, one day workshop, with aim to
identify areas for services improvement – targeting both
SMEs and support institutions for at least 40 participants
2.3 Series of seminars on business clusters, inter- cluster
cooperation and joint tourism products creation at
cross border area
Series of three, one day seminars should provide an insight
in potentials for creation of networks and cooperation
models between the tourism service providers and other
sectors (food and beverages, activity, hotels, agencies, etc).
2 workshops will be organized in RH and one in MNE,
assuming participants from both regions will attend
seminars.As a process that will have its follow-up, a contest
will be created to get the participants to create inter-cluster
cross border products, with the best concepts selected to
further continue the development process and coordinate
work through a mentorship process. The chosen partners
will continue to design their products and cooperate in
process facilitated by experienced tourism supply
chain/business clusters experts as mentors.
2.4 Workshop on effective use of ICT tools in marketing and
promotion
As an important tool for promotion, ICT promotion tools,
methods and technical options as well as trends will be
presented to the participants of the 2 days workshop – both
institutional and targeted cluster members. The idea is to
widen participant’s knowledge and trigger the process of
recognition and design/use of the appropriate technology
and tools for their business promotion, as well as
cooperation and information sharing.
UNDP

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MNE
Role of other
(if applicable)
CCE will coordinate activities on the Croatian side of the border
and coordinate the first two sub-activities with direct input from
UNDP and NTO
Subcontractors: Inter-Cluster, (supply chain management),
experts, business planning and development experts, marketing
and promotion experts
Output(s)
80 participants take part in 3 seminars
3 new inter-cluster agreements confirmed by the end of project
Project Staff, CCE,PM UNDP, PCUNDP, PA UNDP, venues for
workshops, presentation equipment, travel, catering services,
consumable materials for presentations and workshops, printed
materials
in an adjacent region
N/a
B
Applicant 1 Applicant 2
1. Human Resources €20.770,00 €18.815,11
2. Travel € 2.190,00 €750,00
3. Equipment and supplies €0.00 €0.00
5. Other costs, services € 12.700,00 €12,420.00
6. Other €0.00 €0.00
Expected results 2.1 established inter business clusters mechanisms for
improved cooperation
Activity No 3
Activity Title Development of Human Capacities
3.1 Trainings of trainers in selected activity area
A review of the output generated from the original DOT
project, (currently under implementation), will be made to
confirm a pilot activity that is closest to having the needed
critical mass to generate qualified instructors. Following this, an
expert instructor trainer in the chosen area will be engaged to
organize training for instructors. Review of this process across
multiple activities, (hike, kayak, climb, etc.), has shown that the
process of training new instructors include their running of a
training for less skilled individuals under the guidance of the IT
so a general training effort will be organized to enable the
individuals who pass to instructor level to complete this step.
3.2. Training of trainers/future trainers for rescue services
As with the Activity training, a training of rescue service
personnelwill be organized, building upon current trainings in
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International Life Trauma Support (ITLS). This is a precursor to
their ultimately being trained as instructors themselves, which
will take place as a follow up sub-activity. Additionally, there will
be an effort to build upon the training provided in the project
“DOT”, in which training was provided in the field of swift water
rescue. Within this project, training on White Water Rescue will
be conducted, in order to create preconditions for future swift
water rescue instructors which will create a stable and
sustainable basis at the domestic level for long term HRD.
3.3 Advanced cartography/GIS/ workshop
As mentioned in activity 1, there will be acquisition of new GIS
software. This new software to be used by Geoportal base will
enable creation of Geographic information system, which is
fairly complex to operate. It can enable variety of analysis and
data collection and use options for benefit of users institutions in
data mapping, cartography and analysis. As such, there will be
a training provided in the usage of this software.
UNDP
MNE
Role of other
(if applicable)
HRGSS will coordinate activities on the Croatian side of the
border and specifically coordinate the final sub-activity with
direct input from UNDP and GSSCG
Subcontractors: ITLS instructors/assessors, White Water rescue
instructors, Outdoor activity instructors/assessors,
cartography/GIS expert,
Output(s)
Final, (1), precondition for GSSCG to become a member of
international ITLS completed, At least 10 newly qualified White
water rescue providersAt least 4 new qualified outdoor activity
instructors
HGSS PM, Training Coordinator, GIS coordinator, External IT
expert for GIS; UNDP PM, UNDP PC, UNDP PA, GSSCG AC,
NTO TA, venues for workshops, presentation equipment, travel,
catering services, consumable materials for presentations and
workshops, printed materials.
Part of the trainings under activity 3.2. for WWR will take part a
Cetina river in Split-Dalmatia County
B
Applicant 1 Applicant 2
1. Human Resources €12.850,00 €20.956,01
2. Travel € 2.405,00 € 750,00
3. Equipment and supplies €0,00 €0,00
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6. Other € 0,00 €0.00
Expected results
2.2 improved safety and instructional capacities
Activity No 4
Activity Title Communication and promotion
4.1 Design and printing of promotional materials
As in any promotional effort, there must be production of some
standard items for use at trade events and so forth. In this effort,
a “Map” of the area will be generated with related data laid in
and additional information on the back. This will obviously
require a design and printing effort. Additionally, there will
production of a short promotional video of approximately 10
minutes in length, (created so as to be able to be broken into
shorter clips that will be used at trade events by NTO, and also
available via both the Geoportal and mobile application. The
video shorts will broken into various subsectors and categorized
such that the feedback from download and view numbers will
provide data on market demand.
4.2. Visit to two international "outdoor/adventure" trade
event in Europe
While the NTO regularly visits a variety of international trade
events as part of its ongoing activities, there exist highly
targeted events in the outdoor sector that have yet to be
attended. What is more, local operators have not wanted to
make the expense of travelling to such events, and a visit to this
will help them to see the benefit of doing so. As such, a select
group including the operators involved in the mentoring process
will travel to a targeted event twice during the effort, first to take
in the total experience and network where possible, and second
to build on the experience of the first and focus on pure
business networking, including promoting the now fully
developed new products.4.3 Organization of promotional tour
for key international inbound operators and specialized
media
As an additional item of promotion, the project will select via
competitive process top international tour operators in the
outdoor tourism sector to visit the project area and see first-
hand the offering. This will include a tour of the region, a
facilitated meet and greet with local operators and taking part in
selected parts of currently available itineraries. This has been
shown through extensive past experience of the partners to be
highly effective in ensuring new agreements between domestic
operators and internationals.
4.4 EU visibility actions
As is required in all EC funded projects there is an effort to
promote the effort and specifically the EC’s involvement. This
will involve Kick-off meetings (2) / press conferences (4) and
local and regional advertising in print and online media. This will
also make use of the developed promotional videowhich will be
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programming relating to the EU.
NTO
MNE
Role of other
(if applicable)
CCE will coordinate activities on the Croatian side of the border
Subcontractors: experts in creation of promotional materials
Output(s)
8 jointly promoted products at the international level
7 international inbound operators take part in promotional tour
Joint products promoted in at least 3 international press media
HGSS PM, CCE Tourism development expert; Admin Assistant;
CG: NTO PM, NTO PA, NTO TA, venues for facilitated
meetings, presentation equipment, travel, catering services,
accommodation, Bus rent, consumable materials for
presentations, printed materials.
N/a
B
Applicant 1: Applicant2:
1. Human Resources €14.200,00€25.421,42
2. Travel €10.200,00 €10,350.00
3. Equipment and supplies €0.00 €0.00
6. Other €0.00 €0.00
Expected results
2.3 joint tourism product promoted internationally
1.8. Methodology (max 4 pages)
Describe in detail:
o the methods of implementation and reasons for the proposed methodology;
The Outdoor Tourism Sector has a fundamental problem when looking for Labour market
information in that it is not recognised as a sector by National or International statistical
collection agencies. This means that there is no formally collected data available and no
timeline to extrapolate from. Given the lack of systematic statistics in the field, the Development
of ICT for Outdoor Destinations (DIOD) project will develop multiple sources of information
gathering communication, namely the Geoportal and the Mobile applications. Using multiple
sources of data has been shown to give a real advantage in terms of triangulation but offered
disadvantage in terms of comparability. In fact, in pre-project research the precise identity of the
sector is not strongly established, a specific definition of the field is still missing and a
systematic analysis of the sector is far from being achieved.
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This adds further difficulties for a reliable data collection and for a homogenous analysis of
existing information. Given the mentioned circumstances the development of the certification
program will make generalizations and comparative analysis only where data available might be
considered scientifically homogenous.
Thus, to collect the necessary information three main approaches have been used:
A. A desk and Internet research carried out centrally;
B. A multidimensional approach made by mobilising the partnership structure, which has
already significant experience in the sector to investigate the broader outdoor recreation
context;
C. An analysis of pertinent national and European data with the mobilization of the above
mentioned partners who have already a deep understanding of the sector.
Particularly, in the initial phase, a preliminary inventory of existing information will be carried out
in order to have a better understanding on the information already available.
Subsequently, in the second phase of the effort, theimplementation of the instructor training,
and joint promotion will be directly impacted by the outcomes of the initial phase of the effort,
(creation of the ICT tools will enable promotion of the newly developed skills in real time rather
than having to wait for an annual promotional cycle to run its course).
o where the action is the prolongation of a previous action or project, how the action is intended to
build on the results of this previous action;
This effort builds upon the project “Business Cooperation and Skills Improvement for the
Development of Outdoor Tourism” (DOT) funded under the IPA Cross Border Cooperation
programme Montenegro-Croatia. Within that effort, the focus has been more heavily on
enhancing outdoor tourism by supporting Mountain rescue services to ensure a safe rescue
network. There have been some light skills trainings for guides, but nothing was done to
develop domestic instructors/trainers. This is down to the fact that the needed critical mass of
talent in individual activities was not available at that time, but as a result of the effort can be
capitalized on now. That is not to say the effort has not been a success, it has been a great
success, but as with many early phase development efforts a more simplistic approach tends to
be the rule of the day. However, at this point, it requires, within the context of this particular
project, a need to begin establishing proper data acquisition measures and institutional controls
to ensure that skills and products alike are being developed in such a way as to ensure
sustainability, consistency, and most importantly, validity. This effort builds upon that one in that
it goes beyond basic training activities to create the basis for immediate and long term
development of outdoor tourism. It differs in that it shifts primary focus from after the fact rescue
skills enhancement, to before the fact skills development, either individual or through clusters
approach, which held a smaller role in the initial project. Additionally, this effort will have a
greater focus on international promotional efforts, which were not included in the previous effort.
o explain how the action fits the IPA Cross-border Programme HR-MNE and how it is coordinated
with any other eventual planned project. Please specify the potential synergies with other
initiatives, in particular from the European Union;
This project is directly related to the cross border program in that it will create certified skills,
which is a clear aspect of the program. Additionally, there is a direct tie in that it will develop a
joint cross border identity with its internationally oriented joint promotion effort.As for the stated
priorities within the guidelines, “2;To create recognizable tourist products based on the natural
and cultural assets of the Programming area and re-establish social connections in cross-border
area through supporting traditional and contemporary culture;3. To increase and enhance
cooperation between institutions, citizens and civic organizations in the areas such as tourism,
education, culture and other that are in line with Programme objective, in order to boost
community development and improve neighbourhood relations”, the efforts intervention logic is
clearly in line. Between the development of improved products resulting from the inter-cluster
cooperation, transfer of knowledge and cooperation between institutions in the trail policy effort,
joint promotion of the region at the international level, clear links have been established
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The effort is in line with a transnational project under development in the region called “Via
Dinarica” which the partners to this effort are stakeholders in. The effort is still under
development, but has formulated a set of objectives as follows;
• Valorization of existing and development of new infrastructure
• Development of Human Resources
• Creating a quality image
• Innovation of technical capacities for development of outdoor tourism;
• To develop and solidify ongoing support for HRD
• Improving cooperation amongst relevantoutdoor tourism stakeholders in the region and
associated businesses;
The design of this effort has been done with full knowledge of Via Dinarica and as such all
considerations have been made to ensure that is complimentary while not entering into the area
of direct repetition of expected activities, which are too numerous to be listed here.
o the procedures for follow up and internal/external evaluation (i.e. how will the achievement of the
project results and objectives be followed and evaluated by the project team (internal) and/or
external experts);
The project management team (PMU) will work to first establish two paths of indicators for
measurement from the outset. These indicators will be for: a) evaluation of the process (output)
b) evaluation of the product (outcome).
a) Evaluation of the process will be for activities (done); inputs (money, materials, human
resources used); outputs (services done, materials produced and activities performed).
b) Evaluation of the product will be done based on the results and activities in the log frame
matrix, during the project by the formed PMU and at the end by the external evaluator. Regular
up date of the activities will be published at the web. It will present activities happening during
implementation.
Additional measures for evaluation include
Regular reporting to EC as regulated by the Contract with EC
Internal weekly and monthly reports by the project staff and experts
Executive Summary Reports
Hired external evaluator
o the types of cross-border co-operation envisaged;
The project is designed to be one that takes a full cross-border perspective throughout its
implementation. While the two sides will each have separate aspects as relates to the Geoportal
and Mobile application, the emphasis of these tools will be complimentary, with a larger focus
on information sharing and institutional cooperation in their development and outcomes. As well,
the trail policy effort holds a direct cross border effect as it entails direct cooperation between
the partners and targeted institutions on both sides of the border.
When instructortraining activities are done as well as in joint promotion, participants from both
sides will travel to the others location for those training efforts.
As such there is both cross border effect in both implementation and outcome as the effort has
been designed to take a joint approach across the board rather than surface cooperation with
primary efforts being divided. This is most clear in the outputs, which have been designed to
ensure a CBC perspective.
o the role and participation in the action of the various actors and stakeholders (applicants, local
partner (s), target groups, local authorities, etc.), the reasons for which these roles have been
assigned to them and the proportion of activities implemented on each side of the border;
The roles assigned to each partner per activity set are as such;
Activity 1:(proportion of activities implemented on each side: 45% Croatia 55% Montenegro)

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HGSS will lead based upon the need to coordinate core activities in Croatia relating to the policy
development and experience in dealing with trail maintenance. Also It will lead preparation of
the Geoportal structure and required coordination amongst partners to well organize data and
web
UNDP will assist in data collectionand provide technical support to GSSCG in activity 1.2 and
1.3, due to their direct past experience in related activities;
NTO will ensure data base maintenance as they are active in the area already with their own
web site;
UNDP will also work with HGSS to manage secondary procurement of the necessary equipment
as both have extensive background in this area.
CCE will participate and host in activity 1.1. as they are centrally located and have available
facilities.
Target groups, being the institutional actors, will take part in the activities relating to policy
development as the rest of the action has primarily internal aims and impacts later activities in
the project.
Activity 2: (proportion of activities implemented on each side: 45% Croatia 55% Montenegro)
UNDP will act as primary coordinator of this set of activities as they have extensive experience
in similar activities.
CCE will coordinate activities on the Croatian side of the border and coordinate the first two sub-
activities with direct input from UNDP MNE as their organizational purpose to provide
assistance to their members, amongst who are included the targeted cluster members.
Target groups play a central role in this effort as they will be directly involved in the
implementation of the seminars, research, and product development efforts. They will
participate through the seminars and workshops that will be implemented.
UNDP will act as the overall coordinator of this activity set based upon their experience in
similar actions
HGSS will coordinate activities on the Croatian side of the border and specifically coordinate the
final sub-activity as they are themselves direct beneficiaries of it, with direct input from UNDP
and GSSCG
As in activity 2, target groups play a central role in this effort. They will be directly involved in the
implementation of the capacity building efforts by participating in the training that will be
implemented.
NTO will act as coordinator of this activity as they are the most experienced and work
specifically at promotional activities
CCE will coordinate on the Croatian side as they are in regular contact with the targeted
businesses that will be taking part in the activity.
HGSS will be directly involved in design and data provision for the map of the area.
In this activity there is a smaller direct role for the target groups, but no less significant. This is
down to their involvement in only two aspects, travelling to the trade events, and taking part in
the meet and greet event.
o the organisation of the cross-border partnership – how will the regular coordination and exchange
of information between applicants and partners on project activities on both sides of the border be
ensured;
Monitoring and evaluation will be conducted to generate feedback on ongoing activities in order
to assess progress and take corrective action if required. Meetings of the Project

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Implementation Team, conducted every two months of implementation will support the collection
of information and feedback provision following the realization of the indicators as defined in the
matrix.
o the organisational structure and team proposed for implementation of the action (by function: there
is no need to include the names of individuals);
HGSS:
Project Manager: to coordinate overall Project implementation and ensurinterna communication
and monitoring of the project, as well as functioning of the Project management Unit (PMU)
Infrastructure/training coordinator: to organize trails upgrade and signage needs assessment,
GPS mapping, and tender for equipment supply. It will contribute to rescue trainings
organisational arrangements.
Technical advisor, cartography/GIS: to coordinate GIS, GPS and IT related tasks from Croatian
side foreseen by the project.
Administrative/finance assistant: provide support to the PM in project related admin, finance and
reporting tasks
CCE Dubrovnik:
Tourism development expert: to organize overall duties and tasks related to implementation of
intercluster cooperation, facilitation of the workshops and coordination of experts works;
organisation of participation at outdoor tourism fairs and other promotional activities in Croatia.
UNDP MNE:
Project Manager: To oversee the overall effort and ensure its proper implementation
Project Coordinator;To manage the projects implementation
Project Assistant/Financial coordinator; To assist the PC and provide specific assistance in the
financial coordination process
NTO:
Project manager, To oversee the overall effort from the NTO side and ensure its proper
implementation
Project Coordinator, To manage implementation of activities that the NTO is directly involved in
Technical Expert; To provide expert assistance specifically in the area of ICT usage as well as
how to use data gathered from the Geoportal and Mobile as a development tool for planning
GSSCG:
Activity Coordinator; To coordinate their participation for all activities they are involved in
o the main means proposed for the implementation of the action (equipment, tools…) and for
carrying out the proposed activities;
The list of expected resources for the effort in general terms includes;
Staff, travel, training, ICT consultants, printed training and informational guides, consumables,
expert consultants, translators, facilities for trainings, web design and development, Materials
for trainings, promotional materials, and equipment/suppliers.
o the planned activities in order to ensure the visibility of the action and the EU funding.
In line with the established “Communication and Visibility Manual for European Union External
Actions”, the effort will give adequate publicity to the action being implemented as well as to the
support from the EU. These activities include usage of, but are not limited to;
• Press releases
• 2 Press conferences
• 1 Press visits
• Joint map of the area with project data and visibility elements

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• Web site
• Photographs
• Audio-visual productions (promotional film, mobile applications)
• Public events and visits
• Information campaigns
1.9. Duration and indicative action plan for implementing the action
The duration of the action will be 24 months.
Applicants should not indicate a specific start up date for the implementation of the action but simply
show "month 1", "month 2", etc.
Applicants are recommended to base the estimated duration for each activity and total period on the most
probable duration and not on the shortest possible duration by taking into consideration all relevant
factors that may affect the implementation timetable.
The activities stated in the action plan should correspond to the activities described in detail in section
1.7. The implementing body shall be either the applicant or any of the partners, associates or
subcontractors. Any months or interim periods without activities must be included in the action plan and
count toward the calculation of the total estimated duration of the action.
The action plan for the first 12 months of implementation should be sufficiently detailed to give an
overview of the preparation and implementation of each activity. The action plan for each of the
subsequent years may be more general and should only list the main activities foreseen for those years.
To this end, it shall be divided into six-month interim periods (NB: A more detailed action plan for each
subsequent year will have to be submitted before receipt of new pre-financing payments, pursuant to
Article 2.1 of the General Conditions of the grant contract).
The action plan shall be coherent with, and based on the identification of all links and relation between
the different activities described in section 1.7.
Year 1 Semester 1 Semester 2
Activity Mont
h 1
2 3 4 5 6 7 8 9 10 11 12 Implementing
body
1 Development of
Technical capacities
HGSS Lead
1.1. Preparation of
policy
recommendations as
regards to trail
management
security and signage
in Croatia
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU,
Ministry of
Tourism CG
1.2. Equipping GSS
Services in both
countries with
rescue equipment
HGSS, UNDP
MNE, GSSCG
1.3. Development of
ICT tools and
capacities
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU

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2. Improvement of
outdoor tourism
management
UNDP MNE
Lead
2.1 Tourism
associated
businesses mapping
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU,
Ministry of
Tourism CG
2.2 Workshop on
institutional
cooperation support
models
UNDP MNE,
NTO MNE,
CCE DU,
Ministry of
Tourism CG
2.3 Series of
seminars on
business clusters,
inter- cluster
cooperation and joint
tourism products
creation
UNDP MNE,
NTO MNE,
CCE DU,
Ministry of
Tourism CG
2.4 Workshop on
effective use of ICT
tools in marketing
and promotion
UNDP MNE,
NTO MNE,
CCE DU,
Ministry of
Tourism CG
3 Development of
Human Capacities
UMDP MNE
Lead
3.1 Trainings of
trainers in selected
activity area
UNDP MNE,
CCE DU
3.2. Training of
trainers/future
trainers for rescue
services (ITLS
basic)
HGSS, UNDP
MNE, GSSCG,
3.3 Advanced
cartography/GIS/
workshop
HGSS, UNDP
MNE, GSSCG,
4. Communication
and promotion
NTO MNE
Lead
4.1 Design of
promotional
materials
HGSS, NTO
MNE, CCE DU
4.2. Visit to two
international
"outdoor/adventure"
trade events
NTO MNE,
CCE DU
4.3 Organization of
promotional tour for
key international
inbound operators
and specialized
media
NTO MNE,
CCE DU
4.4 EU visibility HGSS, UNDP

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actions MNE, NTO
MNE, GSSCG,
CCE DU,
Ministry of
Tourism CG
Year 2
Activity Semester 1 Semester 2
Implemting
body
1 Development of
Technical capacities
HGSS Lead
1.1. Preparation of
policy
recommendations as
regards to trail
management
security and signage
in Croatia
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU,
Ministry of
Tourism CG
1.2. Equipping GSS
Services in both
countries with
rescue equipment
HGSS, UNDP
MNE, GSSCG
1.3. Development of
ICT tools and
capacities
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU
2. Improvement of
outdoor tourism
management
UNDP MNE
Lead
2.1 Tourism
associated
businesses mapping
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU,
Ministry of
Tourism CG
2.2 Workshop on
institutional
cooperation support
models
UNDP MNE,
NTO MNE,
CCE DU,
Ministry of
Tourism CG
2.3 Series of
seminars on
business clusters,
inter- cluster
cooperation and joint
tourism products
creation
UNDP MNE,
NTO MNE,
CCE DU,
Ministry of
Tourism CG
2.4 Workshop on
effective use of ICT
tools in marketing
and promotion
UNDP MNE,
NTO MNE,
CCE DU,
Ministry of
Tourism CG

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3 Development of
Human Capacities
UMDP MNE
Lead
3.1 Trainings of
trainers in selected
activity area
UNDP MNE,
CCE DU
3.2. Training of
trainers/future
trainers for rescue
services (ITLS
instructors and
WWR training)
HGSS, UNDP
MNE, GSSCG,
3.3 Advanced
cartography/GIS/
workshop
HGSS, UNDP
MNE, GSSCG,
4. Communication
and promotion
NTO MNE
Lead
4.1 Design and
printing of
promotional
materials
HGSS, NTO
MNE, CCE DU
4.2. Visit to two
international
"outdoor/adventure"
trade events
NTO MNE,
CCE DU
4.3 Organization of
promotional tour for
key international
inbound operators
and specialized
media
NTO MNE,
CCE DU
4.4 EU visibility
actions
HGSS, UNDP
MNE, NTO
MNE, GSSCG,
CCE DU,
Ministry of
Tourism CG

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1.10. Sustainability (max 3 pages)
Provide a detailed risk analysis and possible contingency plans. This should include at least a
list of risks associated with each activity proposed accompanied by relevant corrective measures
to mitigate such risks. A good risk analysis would include a range of risk types including
physical, environmental, political, economic and social risks;
There are a variety of risks that can be considered, including the possibility of depopulation
resulting from unfavourable demographic trends and the aging of the local populations.
Additionally, there are risks associated with the abilities of those taking part in the individual
training activities to absorb the information provided and the possibility that private sector actors
in outdoor tourism will not recognize the given training as having value for their businesses.
Further risk involves whether or not stakeholder cooperation during implementation will go as
anticipated and without substantial conflict and needed equipment will be available without
substantial delay. Contingencies for these risks are as follows: to address the depopulation and
aging issue, this activity set will seek to implement and inclusive methodology that will target
women in an effort to play to the demographics of the area in a way that is less likely to be
affected by this trend; To address any potential problems with uptake of knowledge provided by
those who receive training and operators accept their validity, the trainings will be designed to
standardized training methodologies in line with European standards ensuring operators can
feel there is value and will allow the trainees to gain an experiential aspect that should aid in
material comprehension while the established instructors will provide the ability to organize
further training beyond the activities implementation; To avoid any possible conflicts within
associated clusters, joint meetings will be held that will follow an inclusive methodology during
the action, and additionally, the designed benefits of the geoportal and mobile application will
bring better value to cooperative approaches.
Environmental risks are not substantial, but neither are they marginal. Considerations must be
given to areas of risk such as; Garbage being dumped along scenic routes impacting
destination desirability and tourists veering off nature paths into biodiversity hotspots.
Environmental information will be included in the Geoportal and mobile application that will be
accessed by tourists to help mitigate this.
Risks associated with the activities under communication do exist but are reasonably
manageable. The predominant risks are associated with costs of the various activities and
whether the desired levels will be achievable, enough media interest, and will attendance at the
key trade events be at high enough levels to have a positive impact. As far as dealing with
price, that issue will be addressed by using competitive EU procedures for services which
function to ensure best value for the money.
Describe the main preconditions and assumptions during and after the implementation phase.
One of the preconditions for project implementation is fully prepared technical documentation
for the acquisition of the needed equipment for the mountain rescue services. Another
precondition is the willingness of tour operators to work together in implementation and joint
development. An assumption for successful implementation of the project is stable political
situation in the border region, on both sides of the border, and that the trend of improvement of
bilateral relations between two countries (Croatia and Montenegro) will continue. Additionally it
is assumed that the easing of the global economic crisis will reduce its negative impact on the
tourism sector both from the domestic markets as well as inbound international markets.
A further short list of preconditions that have been considered and impacted on the formation of
the effort includes;
• key stakeholders and relevant institutions agree to collaborate and contribute to the
project;
• project partners have the capacity to manage the project;

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• sub-contractors with necessary skills are available
Explain how sustainability will be secured after completion of the action. This can include
aspects of necessary measures and strategies built into the action, follow-up activities,
ownership by target groups etc;In doing so, please make a distinction between the following
dimensions of sustainability:
Financial sustainability (financing of follow-up activities, sources of revenue for covering all
future operating and maintenance costs, etc.);
Financially, all of the partners to the project have been active in the areas covered by this
project and will continue to be so. In Croatia, HGSS has and will continue to support further
implementation and maintenance of activities in this effort, as will GSSCG. Particular emphasis
will be on extending the Geoportal use, i.e. its GIS data base as platform for national wide
activities in organizing and presenting data for internal and market use. In that manner, HGSS
will mobilize regional and local self-government in continuous financing of the similar actions.
The qualified instructors will be available as needed by institutions, businesses and individuals
to provide training on both sides of the border. In Montenegro,The National Tourism
Organization will also continue to use the established ICT tools as a part of its regular program,
and The Chamber of Economy, Dubrovnik, has and will continue to fund activities being
implemented in this effort both from its own resources as well as ongoing cooperation with
numerous grant makers in the region.
Institutional level (which structures would allow, and how, the results of the action to continue
be in place after the end of the action? Address issues about the local "ownership" of action
outcomes);
The institutional sustainability aspect of this effort is perhaps one of its strongest points. The
established ICT tools, which will be accessible to all relevant stakeholders from the local level to
the national level, ensure from an institutional standpoint that the majority of the data acquired
will maintain impact after the project’s completion. The Trail Management Policy effort will
impact upon the decision making from the local, regional and National levels as relevant
government and civil society actors will take part in the process and as such their own
capacities to understand the issues will be improved. Moreover, document will be presented to
the Croatian Ministry of Tourism as proposal for sub-law regulation hopefully. The efforts inter-
cluster partnering, supply chain management, and capacity building of local instructors are
targeted directly at grassroots stakeholders, small businesses and individuals, and the gains
resulting from them will stay with them, ensuring that they will maintain ownership of those
benefits after the project’s completion. The effort to create a local instructor base in designed
specifically to facilitate the ability to organize future capacity building using local talent which will
come at a substantial discount to outsourcing international instructors who are substantially
more expensive from a logistics as well as a wage standpoint.
Policy level where applicable (What structural impact will the action have - e.g. will it lead to
improved legislation, codes of conduct, methods, etc.);
It is expected that there will policy level benefits on both sides of the border as a result of this
action. While specific legislation may not be an immediate outcome or result from the action,
other areas will benefit substantially. As a result of the “best practice” orientation with regard to
strategic cooperation and development, both codes of conduct and methodologies will be
improved. On both sides of the border, policy level considerations are underway to resolve
issues surrounding training of guides in these areas, and communications with these
institutions, (primarily line ministries), thus far have been positively received with the
understanding that established standards and methodologies will have a direct impact on future
policy development in the area.

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Environmental sustainability (what impact will the action have on the environment – have
conditions put in place to avoid negative effects on natural resources on which the action
depends and on the broader natural environment).⁭
The effort to upgrade trails and provide updated markers will directly mitigate possible
environmental impacts as they will ensure tourists stay on the designated pathways and that
trail degradation is minimal by use of the most modern techniques in trail maintenance.
Additionally, during the cluster cooperation effort, environmental standards will be built into the
process of product development so as to increase their awareness of not just the importance of
environmental protection for its own sake, but to understand that better environmentally friendly
products represent higher added value products and as such EP is more profitable.

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1.11. Logical framework
Please fill in Annex C113
to the Guidelines for applicants.
13
Explanations can be found at the following address:
http://ec.europa.eu/europeaid/reports//index_en.pdf

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1.12. Indicators
Please fill in Annex C2 to the Guidelines for applicants. Indicators will be used to monitor outputs, results
and impact of your action on the level of the whole programme. Add any other indicator specific to your
action as identified in the Logical Framework (Annex C1).

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2. BUDGET FOR THE ACTION
Fill in Annex B (joint budget, blue worksheets 1 & 2 for Applicant 1 and red worksheets 1 & 2 for
Applicant 2) to the Guidelines for applicants for the total duration of the action and for its first 12 months.
For further information see the Guidelines for grant applicants (Sections 1.3, 2.1.4).
3. EXPECTED SOURCES OF FUNDING
Fill in Annex B (blue worksheet 3 for applicant 1 and red worksheet for applicant 2) to the Guidelines for
applicants to provide information on the expected sources of funding for the action.
The joint budget must be signed and stamped by all applicants and partners.

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4. EXPERIENCE OF SIMILAR ACTIONS
Maximum 1 page per action. Please provide a detailed description of actions managed by the applicants and partners over the past fiveyears.
This information will be used to assess whether you have sufficient and stable experience of managing actions in the same sector and of a comparable scale to the
comparable scale to the one for which a grant is being requested.
Reference no : 1 Project title:Development of
Outdoor Tourism (DOT)
Sector (see section 2.2 of section II):Tourism
Name of the
organisation:
Location of the
action
Cost of the
action (EUR)
Lead manager or
partner
Donors to the
action (name)
14
Amount
contributed
(by donor)
Dates (from
dd/mm/yyyy to
dd/mm/yyyy)
HGSS Dubrovnik-
Neretva County;
Kotor, Herceg
Novi, Tivat,
Cetinje, Budva,
Podgorica
387.257,10 € Functional lead
Applicant
HGSS
IPA CBC CRO
MNE
322.609,49 € 10.01.2011. to
09.07.2012.
Objectives and results of the action
Overall objective: Promote joint sustainable valorization of natural resources in the
cross border region.
Specific objective: Improve the quality of the tourist destination and products through
cooperation amongst stakeholders in the cross border region.
Results:
1. Joint planning and business cooperation in the tourism sector
2. Increased knowledge, infrastructure and technical capacity of tourism destinations
and related stakeholders in the cross-border regions
3. Improved awareness of the cross-border region
14
If the Donor is or was the European Union or an EU Member States, please specify the EU budget line or programme, EDF or EU Member State.

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Reference no : 2 Project title: EU PROTEUS Sector (see section 3.2.1):
Name of the
organisation:
Location of the
action
Cost of the
action (EUR)
lead
manager or
partner
Donors to the action
(name)15
Amount contributed
(by donor)
Dates (from dd/mm/yyyy
to dd/mm/yyyy)
HGSS Slovenia and
Croatia
497.692,00 € Associated
Beneficiary
(Partner)
HGSS
Civil Protection
Financial Instrument -
2011 Call for proposals
for
preparednessandpreven
tionprojects, OJ
20111C 49/09
372.692,00 € 31.12.2011. to 30.12.2013.
Objectives and results of the action Improvetheeffectivenessofemergencyresponsebyenhancingthepreparednessandawarenessof
civil protectionprofessionalsandvolunteers.
SupportandcomplementtheeffortsoftheParticipatingStates for theprotectionofcitizens, environment
andpropertyintheeventofnaturalandman·madedisasters,Results:
FacilitatereinforcedcooperationbetweentheParticipatingStatesinthefieldofpreparednessin civil
protectionand marine pollution.
Specificobjectiverelateds to
improvementofcoordinationoftheCaverescueorganizationsofSloveniaand Croatia,
mappingthespeleologicallresourcesandformingthejointunit for rescueperations.
15 If the Donor is the European Union or an EU Member State, please specify the EU budget line, EDF or EU Member State.

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Reference no : 1 Project title: Hiking and Biking
Project
Sector (see section 2.2 of section II):Tourism
Name of the
organisation:
Location of
the action
Cost of the
action
(EUR)
Lead manager or
partner
Donors to the action (name)16 Amount contributed (by donor) Dates (from
dd/mm/yyyy to
dd/mm/yyyy)
UNDP CO
Montenegro
National
wide, with
emphasize on
North of
Montenegro
442,500.00 UNDP CO Montenegro Ministry of Sustainable
Development and Tourism
UNDP CO core funds
165,000.00 Ministry of
Sustainable Development and
Tourism
277,500.00
UNDP CO core funds
May 2007 –
December 2011
Objectives and results of the action Project Goal: This project will aim at development of nature based tourism in Montenegro, with special focus on
hiking and biking, and tourism safety through adoption of legislation framework and capacity building activities, as
well as development of cross border nature-based tourism offer.
Project Components:
Creation of legislative framework for development of hiking and biking in Montenegro: drafting of the bylaws and
internal acts for the Mountaineering rescue service (MRS) under the Mountaineering Association; Registry of trails;
Conditions and ways of choosing the host of the trail; Standards for the trails
Capacity building: Establishment of a 2-year business plan for MRS; strategic development plan for the Rescue
Service
Licensing for current and future rescuers
Renew the equipment for the GSS
Formalization of the International standards acceptance and membership in IKAR
International distribution networks for Hiking and Biking products
Pilot trail to be equipped in accordance with the legislation
Support to Mountaineering and Biking Association for the acceptance of international standards as well as
membership in respective bodies

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