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Editor's Notes
http://www.istockphoto.com/stock-photo-8064630-group-of-doctors-against-white-background.php?st=3f81369
http://www.istockphoto.com/stock-photo-17161665-leadership-with-education.php?st=b1f4a93
http://www.istockphoto.com/stock-photo-11190767-building-trust.php?st=b1f4a93
http://www.istockphoto.com/stock-photo-6607248-old-grizzled-man-doing-yoga.php?st=9666f93
http://www.istockphoto.com/stock-photo-3108153-you-re-a-star-2.php?st=b1f4a93
Wow, that’s a confusing one. I think it means you trust what you are familiar with, so look up clones, repetition, repeating pattern etc
The idea here is that people trust what they see and hear more often, eg repetition, eg branding
http://www.istockphoto.com/stock-photo-20192818-internet-feedback-form.php?st=3054bfb
http://www.istockphoto.com/stock-photo-22895458-mr-twister-and-snowman.php?st=3561d0b
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