Use of Social Media by Western European Hospitals Longitudinal Study
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Ziekenhuizen gebruiken in toenemende mate Sociale Media.
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Use of Social Media by Western European Hospitals Longitudinal Study
- 1. Use of Social Media By Western European Nr. 363 Hospitals: A Longitudinal Study Tom van de Belt, Sivera Berben, Lucien Engelen, Lise<e Schoonhoven 1 Radboud University Nijmegen Medical Centre, Radboud Reshape And Innova>on Centre, The Netherlands. 3 Tom van de Belt 17 others and Background you like this * Over 60% of all online inhabitants of the EU use social media 1 @tomvandebelt (NL = 91%) @REshape * Facebook and Twitter are mainstream social technologies 2 Science 2.0 Friend list: * Steady adoption of blogs and explosive growth of Twitter by 500 largest US corporations 1 * Increased use of social media by hospitals in the USA 2 * Hospitals are getting aware of the benefits social media could offer, like reaching their patients more easily 3 Like Comment Share 1 CBS 2011, 2 Bacigulpe, 2011 3 Gamble 2009 Methods Included Countries Research Question * Longitudinal study * 3 Measurements for each hospital: To which extent do European (April ‘09 - June ‘11) hospitals use SoMe? * Hospitals > 200 beds * 12 European countries - In WHICH WAY are social media used? * Social media: - How MANY hospitals use social media? Like Comment Share * Validation by email * Check with Google Twitter usage NL UK, NO = 38-50%: * Satistical Analysis: - Cochran’s Q + Mc Nemar’s test for post-hoc testing Twitter (%) N = 873 - Wilcoxon’s rank test for non normally distributed data 50 Results * N = 873 (25 Hospitals validated the results) 37,5 SoMe Increasingly used in all countries: 25 Youtube, Twitter, Blog (%) - 12 countries - N = 873 12,5 p=< .001 p=< .001 20 0 15 T1 T2 T3 10 NL BE LU DE AT CH 5 UK IR NO SE FI DK 0 Twitter Youtube Blog T1 T2 T3 More Followers (p= <0.001) Facebook Accounts and Links T2 T3 * We distinguished between company profile pages (inactive) and group pages (allows interaction). Twitter followers 353 515 per account (median 204) (median: 271) * Many hospitals have Facebook Accounts e.g. UK (96%) and Germany (67%) Increased Youtube Activity * Facebook accounts accessible through the hospital’s (p= <0.001) website (links) were an exception, except for Norway and Finland. T2 T3 Videos per 9 13 LinkedIn channel (median: 4) (median: 7) * 80,2% of Dutch hospitals on LinkedIn Views per 3859 12543 channel (median 575) (median 3274) * Observation: Often used for reqruitment of personnel Discussion/Conclusion - Social media usage is growing, as well as its use. - Significant differences between countries exist - Future research is needed to investigate how Social Media lead to improved healthcare