Saul Bass the famous graphic designer for revolutionising the industry throughout the 20th century.

1. Saul bass
A revolution in the film advertising industry

2. “Design is thinking”
Saul Bass, born in New York in the roaring
1920s he developed a slight sophistication due
to the world-class metropolis that is the big
apple. Where dreams were made, his started in
New York’s Art Student League. His adoration
for graphic designing led him to flourish into
freelance designing, despite a major World War
was existing.
His move to Los Angeles to established his
career, he rose the bar of great art – even
though his work was very simplistic. He enticed
the magic between imagery, typography motion
picture and iconic soundtracking; his
revolutionary work left filmmakers in complete
awe. He kept them on their feet with constant
portrayal of theme, atmosphere and story line
through a two minute or less title sequence.

3. Catalyst of great art
Whilst he was alive, you would most certainly approach Saul Bass to create
exquisite and elegant art to include in your movie. His most identifiable work
includes: Psycho, Goodfellas, Spartacus and Vertigo. With over sixty plus
decadent projects in his portfolio, he was truly an excellent graphic
designers.
He really inspired a nation and his legacy still lives on, influencing many
people to create iconic title sequences is what he done best. His famous
quote, “Symbolize and summaries” initially identifies what a good title
sequence should do; giving an insight into the movies story line, creating a
persuading enigma that’ll attract millions just like he done. He perfected the
art, he wanted “everything we do to be beautiful” which really portrays his
work ethic and motivation.
He worked with Otto Preminger, who was closely worked with for over twenty
years. He also collaborated with iconic filmmakers like Stanley Kubrick,
Alfred Hitchcock and Martin Scorsese.

4. Impressive, intelligent and
iconic
Movies in the twenty-first century pay homage to the late and great Saul
Bass. Movies like Monsters Inc. by Disney includes a very similar title
sequence to Bass’ work; it includes bending lines, angled text and
sensational color coordinating. Especially, if you look at the screenshots of
both title sequences you can see very similar aspects, with inspiration from
Saul Bass.
Even major directors of our time Steven Spielberg included very Saul Bass-
esque title / credit sequences.
Disney’s “Monster’s Inc.”
2001
Saul Bass’ “Not With My Wife, You
Don’t!”

5. North by north west

6. North by north West
Bass’ easily recognizable work is prominent in his
1950’s work of “North By North West”. His themes are
consistent, he uses angled typography throughout
with abstract lines that fade into a skyscraper. The
gives an insight to the story line, on the streets of
New York city is where this movie will be set. The
beginning of the title sequence follows a green color
coordinated theme, it’s not unusual for Saul Bass to
follow a certain theme as he does it with every project
he approaches.
Even the movie poster he designed for this movie
shows the abstract lines, he seems to adore for this
movie. The bold and impacting colours of red and
black is eye-catching and yet hold connotations of
darkness and danger.

7. Not with my wife, you
don’t!

8. Not with my wife, you
don’t!
You can see from the Monster’s Inc. title
sequence the semblance, the uses of
rectangles, funky font and bright colours.