1. Grow your direct booking!
www.simplotel.com

2. Guests are Looking for
Hotels Online…
to

3. Guests are Looking for Hotels
Online
On Hotel Website
On Online Travel
Agencies
On Tripadvisor & Social
media
Using all kinds of devices

4. The Billboard Effect
Online
research
44-54%
of online shoppers
retained by OTAs
27-33%
of OTA shoppers
book with
hotel websites
Hotel websiteTripadvisor OTAs

5. Customers form the impression in
the digital world on your website

6. More Customers Are Using the
Internet to Plan Travel...
82% of Leisure Travellers and 81%of Business
Travellers use internet to research hotels

7. …And to book hotel rooms
Nearly 2/3 of travelers reserve hotels
online
62% 58%
Source: Google Travel Study, May 2012, Ipos
MediaCT
Leisure
travelers
Business
travelers

8. … And there is more internet traffic on mobile than on
desktop
100%
80%
60%
40%
20%
0%
India Internet Traffic by Type, Desktop vs. Mobile, 12/08
– 11/12
12/0
8
6/09 12/0
9
6/10 12/1
0
6/11 12/1
1
6/12
Desktop
Internet
Mobile
Internet
%ofInternet
Traffic

9. However the realty is…

10. Most of the Hotel websites are
not ready for today’s devices

11. More Customers Are Using the
Internet to Plan Travel...
Most hotel sites have over
50-60%
bounce rate

12. Other Channels are
Expensive
Online/Offline agents charge as much as 25-30%
in commissions impacting the bottom line of hotels.

13. Booking engines are hard to use
Confuse
d
Lost
Illegible

14. Hotel Web Sites are Static
Hotels are unable to
use their website as a
marketing tool
Requires technical
work to change.
Content, technology
not been updated
since they were built
Have little
instrumentation

15. How can Simplotel help
you…

16. SIMPLOTEL Mission & Vision
Mission- Grow Direct Bookings for
Hotel
Vision- Make Hoteliers life Simpler

17. Your Own Marketing Control Panel
Marketers can
update
your website with
zero tech work
Launch promotions
instantly
Integrated with social
media
including tripadvisor
reviews

18. Responsive web designs – work
on devices that guests use

19. Fast loading pages

20. SEO (Search Engine Optimization) – Out of the
Box

21. Seamless Booking Engine
Book Room

22. Cloud Solution
Zero IT
Hosting on the Amazon cloud
with image distribution
and compression

23. Instrumentation and Dashboard

24. Have a Hotel Chain?
We have templates for chain
hotels

25. Our Success is Aligned to Yours
No Lock in Pay as you go
monthly and annual
plans
Completely hosted
solution

26. Simplotel
TeamWe have experience working at world’s largest
travel and ecommerce sites
Funded by

27. What Customers Say
- Kanika Nagori Dabriwal, Owner Central Hotels
- Mr. Ashish Vohra, CEO, jüSTa Hotels

28. Thank
you