Presentation about what ad agencies can learn from new economic thinkers.

1. new economics
and planning
what can we learn from
contemporary economic thinking?

2. Paul Feldwick –
planning legend
Tyler Cowen –
economist, author of
Discover Your Inner
Economist

3. John Quelch –
author of Greater Good:
How Good Marketing Makes
for Better Democracy
Eamonn Butler –
Author of The Best Book on
the Market:
How to Stop Worrying and
Love the Free Economy

4. Nassim Nicholas
Taleb –
trader,
philosophical
economist and
author of The
Black Swan

5. what is ‘new’
economics?
movement began in Paris, 2000 –
against the ‘autistic’ orthodoxy
of economics – anti-neoclassicism