Tom Bacon is an experienced airline consultant who has helped numerous airlines improve profits through initiatives in corporate development, mergers and acquisitions, restructuring, pricing and revenue management, network and fleet planning, distribution and channel management. He has held executive roles at American Airlines, American Eagle Airlines, Frontier Airlines, and SABRE, and has directly led profit turnarounds and growth at several airlines.

1. Tom BaconConsulting
Track Record of Improving Airline
Profits

2. Corporate
Development
 Consultant to American Airlines’ Pilots Union on merger of
American Airlines and USAirways
 Member of restructuring team for Middle East airline; initiatives
halved losses in three months
 Revenue executive at Frontier Airlines during successful
restructuring in bankruptcy and sale to Republic Airways
 Team leader for American Airlines for joint venture between AA
and British Airways
 OversawAA’s acquisition of London and LatinAmerican route
authorities
Mergers and acquisitions
Alliances; Joint ventures
Re-structuring

3. Pricing /
Revenue
Management
 Industry thought leader; regular speaker and writer; published in
Journal of Revenue & Pricing Management
 Conducted audit of revenue management function of European
carrier facing new LCC competition
 Seconded to Revenue Management department of Middle East
airline during wholesale restructuring
 Consultant to revenue management system providers
 Led revenue management audit as part of complete commercial
and operational audit of Middle East airline
 Consultant to optionsaway, a travel start-up offering “options” on
flights
 As commercial executive at Frontier Airlines, launched first
“branded fares” in the U.S.
 Tripled ancillary revenue at Frontier Airlines with new bag fees,
change fees, and other ancillary fees
Pricing
Revenue Management systems
Revenue Management
“Personalized” pricing

4. Network / Fleet
Planning
 Consultant to U.S.-based LCC on network management; analyzed
performance of multiple focus cities and recommended schedule
changes
 Conducted audit of Network Planning at Middle East carrier as
part of complete commercial and operational review
 Led acquisition and deployment of 150 regional jets while
CommercialVP, American EagleAirlines; launched over 50 new
routes
 AsVP, FinancialAnalysis, oversaw network consolidation at
American Airlines, including closure of three hubs
 AsVP, Fleet Planning, at American Airlines, negotiated acquisition
of B-737s and B-767’s
 DesignedAmerican Airlines’ flight profitability system for use in
route performance tracking
Network planning/schedules
Fleet Planning

5. Distribution /
Channel Mgmt
 Industry thought leader; regular speaker at industry events and
contributor to multiple travel blogs
 Consultant to optionsaway, a travel start-up in partnership with
expedia and orbitz, among other OTA’s
 Designed and launched branded fares at Frontier Airlines,
increasing attractiveness of direct distribution to travelers
 Developed financial metrics for American Airlines’ frequent flyer
program, including evaluation of credit card partnerships
 Finance chief at SABRE during dramatic growth phase prior to
spin-off by American Airlines. Drove $100 million annual profit,
setting up $1 billion IPO
E-commerce
Third party channels
Frequent flyer programs

6. Commercial
Airline
Executive
Experience
 Successful restructuring of Frontier Airlines; achieved operational
profit during period of industry losses
 First profitable year for Bombardier Flexjet after 10 years of losses
 Profit turnaround at $1 billionAmerican Eagle division ofAmerican
Airlines
 $200 million turnaround inAmerican Airlines profitability from
network restructuring
 SABRE profitability increased from breakeven to $100 million
VP, Revenue Management & Planning,
Frontier Airlines
VP, Financial Analysis & Planning, Mesa
Airlines
VP, Marketing & Planning, Flexjet, division of
Bombardier
SVP, Commercial, at American Eagle Airlines
VP, Financial Analysis and Fleet Planning,
American Airlines
Finance chief, SABRE