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Best Practices in Applied Behavioral Finance




             The Georgia Society of CPAs
                    April 20, 2012

                    Presented by:
                 Tyler D. Nunnally
                  Founder & CEO
                    Upside RISK
Presentation Overview




                                     Part I: Introduction
                                     Part II: Behavioral Finance 101
                                     Part III: Risk Tolerance
                                     Part IV: Best Practices




© 2012 Upside Risk Corporation. All rights reserved.
“Risk management is a
     form of engineering: it
     uses science, but
     ultimately depends on
     judgement… The ultimate
     protection against risk is
     good judgement and
     alertness: your own and
     that of your colleagues”.




Source: Risk Management, November 2005
“Mind the Gap” in ERM



                                    Financial Crisis Inquiry Commission

    “We conclude this financial crisis was avoidable. The crisis was the
    result of human action and inaction, not of Mother Nature or computer
    models gone haywire… To paraphrase Shakespeare, the fault lies not in
    the stars, but in us”.




    Source: http://www.fcic.gov/




© 2012 Upside Risk Corporation. All rights reserved.
Presenter Background


               ‘92 Summer Olympic Games (Barcelona, Spain)

               ‘93 Nunnally International Trade, Inc. (Prague, Czech
               Republic)

               ‘03 University of St Andrews (St Andrews, Scotland)

               ‘04 Global Business Consulting (Barcelona, Spain)

               ‘06 Oxford Risk Research & Analysis Ltd (Oxford, England)

               ’09 Upside RISK (Atlanta, Georgia, USA)



© 2012 Upside Risk Corporation. All rights reserved.
PART II:

                              Behavioral Finance
                                     101




© 2010 Upside Risk Corporation. All rights reserved.
What is Judgment Risk?



                         Probability                                    Magnitude
                             of
                         Occurrence
                                                          Risk               of
                                                                       Likely Impact
                  Behavioral Biases                        X          Risk Tolerance




                                “JUDGMENT RISK”
© 2012 Upside Risk Corporation. All rights reserved.
The Way People Make Decisions



                                          SYSTEM 1              SYSTEM 2
                                          (Intuitive)           (Reason)
                                      Automatic                Thoughtful
                                      Spontaneous              Controlled
                                      Unconscious              Informed
                                      Instinctive              Deductive
                                      “Gut feel”               Analytical



© 2012 Upside Risk Corporation. All rights reserved.
Sample Size Bias



           There are 2 banks that serve Chester County. On average, the larger
           bank records $45 million deposits per day and the smaller bank
           records about $15 million deposits per day. The exact percentage
           varies from day to day. For a period 1 year, each bank recorded the
           days on which more than 60% of deposits fell above or below their
           daily averages.

           Which bank do you think recorded more such days?
           A. Large bank
           B. Small bank
           C. Same for both banks
           D. Neither bank recorded such day


© 2012 Upside Risk Corporation. All rights reserved.
Behavioral Biases



       Booms and Busts: Housing market and subprime loans




   Behavioral Biases:
   - Time Discounting
   - Confirmation Bias
   - Loss Aversion
   - Herding
   - Overconfidence




© 2012 Upside Risk Corporation. All rights reserved.
Overconfidence



                                                   “I Guarantee It”
      • 90% drivers say they are “above average”
      • 94% professors think they are “better than average”
      • Majority of MBA believe they will fair better than classmates

      Interventions:
      • Think it through
      • Do not act purely on intuition
      • Ask for second opinion but avoid “yes men”




© 2012 Upside Risk Corporation. All rights reserved.
Time Discounting



                                      “Buy Now – Pay Later”
      • Explosive growth of credit card industry
      • Short-term strategies (analysts expectations)
      • Long-term consequences (systemic risk)

      Interventions:
      • Think ahead
      • Impact of decision in 5 years time – longer when
        stakes are high
      • Imagine yourself and family in 5, 10 – 20 years



© 2012 Upside Risk Corporation. All rights reserved.
Confirmation Bias



                                        “Don’t Rock the Boat”
      • Group Think
      • Risky Shift
      • Dangerous Risk Culture

      Interventions:
      • Devil’s advocate
      • Avoid “yes men”
      • Triangulate data



© 2012 Upside Risk Corporation. All rights reserved.
Status Quo Bias




                      “Risk Avoidance is our Strategy”
      • Loss aversion
      • Failure to adapt… left behind
      • Missed opportunities

      Interventions:
      • Atari, Xerox, Woolworths, Gateway, Kodak, RIM…
      • Recruit some risk-takers and DEVELOP them




© 2012 Upside Risk Corporation. All rights reserved.
PART III:

                                           Risk Tolerance




© 2010 Upside Risk Corporation. All rights reserved.
Risk Domains



         Risk Propensities Compartmentalized into Separate Domains


                                                                   RISK
                                                                 DOMAINS


                                                       Health/
                                    Financial                    Recreation   Ethical   Social
                                                       Safety




                 For instance, a heavy drinker and smoker may take health risks, but
              he is not necessarily the same guy who makes high risk investments
              with his 401(k).



© 2012 Upside Risk Corporation. All rights reserved.
Risk Profiling




                               Key Factors in Financial Planning

            • Resources
            • Goals
            • Time Horizons
            • Rick Capacity
            • Risk Tolerance




© 2012 Upside Risk Corporation. All rights reserved.
Risk Profiling




            Risk Parameters in Achieving Desired Outcomes

   • Risk Required
     How much risk do you need to take
   • Risk Capacity
     How much risk can you afford to take
   • Risk Tolerance
     How much risk do you prefer to take




© 2012 Upside Risk Corporation. All rights reserved.
Perception of Risk


          Perception of how “risky” something is often determined by how readily
          examples come to mind from memory. Bias occurs when probability
          assumptions become inflated by recent events.

                         US AIRLINE INDUSTRY PASSENGER REVENUES 1999-2004




© 2012 Upside Risk Corporation. All rights reserved.
PART IV:

                                            Best Practices




© 2010 Upside Risk Corporation. All rights reserved.
“Mind the Gap” in ERM


        Upside Risk analysis of common human factors found in
        subprime related securities class action lawsuits:

        1.          Perverse compensation and incentives structures
        2.          Lack of policy enforcement
        3.          Inadequate internal controls
        4.          Conflicts of interest / Breach of Fiduciary Duties
        5.          Short-term focus on high risk growth strategies




        Source: http://securities.stanford.edu/litigation_activity.html




© 2012 Upside Risk Corporation. All rights reserved.
Governance, Risk & Compliance



        Plan of Action to Mitigate Behavioral Risks

        1. Pre-employment risk assessment to identify right and wrong “type” of
           people
        2. Incorporate risk requirements into job descriptions
        3. Design and deliver risk training and leadership development programs
        4. Develop financial incentive structures that reward fulfillment of
           long-term business objectives
        5. Create compliance program that rewards adherence to policy and
           punishes non-compliance
        6. Enforce risk and compliance policies
        7. Monitor and benchmark behavioral change (quarterly)


© 2012 Upside Risk Corporation. All rights reserved.
Blind Spot Assessment

  Key Risk Factor                                      Category                       Risk Exposure
  Judgment Bias
  Sample Size Bias                                     Probabilities and Statistics   Low
  Base Rate Bias                                       Probabilities and Statistics   Very High
  Conjunction Fallacy                                  Probabilities and Statistics   Very High
  Gamblers Fallacy                                     Probabilities and Statistics   Very Low
  Overconfidence (Perception)                          Behavioral Bias                High
  Time Discounting                                     Behavioral Bias                Very High
  Overconfidence (Actual)                              Behavioral Bias                Moderate
  Confirmation Bias                                    Behavioral Bias                Low
  Illusion Of Validity                                 Behavioral Bias                Very High
  Status Quo Bias                                      Behavioral Bias                Very Low
  Herding                                              Behavioral Bias                Moderate
  Framing Effects                                      Behavioral Bias                Moderate
  OVERALL                                                                             High
  Risk Appetite
  Status Quo                                           Choice Dilemmas                High
  Sunk Cost Loss                                       Choice Dilemmas                High
  Sunk Cost Gain                                       Choice Dilemmas                Low
  Perception                                           Investment Decisions           Low
  Benefits                                             Investment Decisions           Moderate
  Behavioral Bias                                      Investment Decisions           Moderate
  Willingness to Pay                                   Risk vs. Reward                Very High
  Low Stakes                                           Lottery Choice                 Moderate
  High Stakes                                          Lottery Choice                 Moderate
  OVERALL                                                                             High

© 2012 Upside Risk Corporation. All rights reserved.
Blind Spot Assessment



                                   0.80


                                   0.70


                                   0.60
                   Judgment Bias




                                                                                                   John Doe
                                   0.50
                                                                                                   Sample Population


                                   0.40


                                   0.30


                                   0.20
                                       0.20   0.30     0.40       0.50        0.60   0.70   0.80
                                                              Risk Appetite




© 2012 Upside Risk Corporation. All rights reserved.
Predictive Analytics



                                 0.80


                                 0.70

                                                                                                   A
                                 0.60
                                                                                                   B
                 Judgment Bias




                                                                                                   C
                                 0.50                                                              D
                                                                                                   E
                                                                                                   F
                                 0.40
                                                                                                   Sample Population

                                 0.30


                                 0.20
                                     0.20   0.30       0.40       0.50        0.60   0.70   0.80
                                                              Risk Appetite




© 2012 Upside Risk Corporation. All rights reserved.
Tyler D. Nunnally, Founder & CEO

                                                       Upside RISK
                            Atlanta, Georgia U.S.A.
                           Phone: +1.404.320.6047
                        Email: tnunnally@upside-risk.com
                             www.Upside-Risk.com


© 2012 Upside Risk Corporation. All rights reserved.

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Best Practices in Applied Behavioral Finance

  • 1. Best Practices in Applied Behavioral Finance The Georgia Society of CPAs April 20, 2012 Presented by: Tyler D. Nunnally Founder & CEO Upside RISK
  • 2. Presentation Overview Part I: Introduction Part II: Behavioral Finance 101 Part III: Risk Tolerance Part IV: Best Practices © 2012 Upside Risk Corporation. All rights reserved.
  • 3. “Risk management is a form of engineering: it uses science, but ultimately depends on judgement… The ultimate protection against risk is good judgement and alertness: your own and that of your colleagues”. Source: Risk Management, November 2005
  • 4. “Mind the Gap” in ERM Financial Crisis Inquiry Commission “We conclude this financial crisis was avoidable. The crisis was the result of human action and inaction, not of Mother Nature or computer models gone haywire… To paraphrase Shakespeare, the fault lies not in the stars, but in us”. Source: http://www.fcic.gov/ © 2012 Upside Risk Corporation. All rights reserved.
  • 5. Presenter Background ‘92 Summer Olympic Games (Barcelona, Spain) ‘93 Nunnally International Trade, Inc. (Prague, Czech Republic) ‘03 University of St Andrews (St Andrews, Scotland) ‘04 Global Business Consulting (Barcelona, Spain) ‘06 Oxford Risk Research & Analysis Ltd (Oxford, England) ’09 Upside RISK (Atlanta, Georgia, USA) © 2012 Upside Risk Corporation. All rights reserved.
  • 6. PART II: Behavioral Finance 101 © 2010 Upside Risk Corporation. All rights reserved.
  • 7. What is Judgment Risk? Probability Magnitude of Occurrence Risk of Likely Impact Behavioral Biases X Risk Tolerance “JUDGMENT RISK” © 2012 Upside Risk Corporation. All rights reserved.
  • 8. The Way People Make Decisions SYSTEM 1 SYSTEM 2 (Intuitive) (Reason) Automatic Thoughtful Spontaneous Controlled Unconscious Informed Instinctive Deductive “Gut feel” Analytical © 2012 Upside Risk Corporation. All rights reserved.
  • 9. Sample Size Bias There are 2 banks that serve Chester County. On average, the larger bank records $45 million deposits per day and the smaller bank records about $15 million deposits per day. The exact percentage varies from day to day. For a period 1 year, each bank recorded the days on which more than 60% of deposits fell above or below their daily averages. Which bank do you think recorded more such days? A. Large bank B. Small bank C. Same for both banks D. Neither bank recorded such day © 2012 Upside Risk Corporation. All rights reserved.
  • 10. Behavioral Biases Booms and Busts: Housing market and subprime loans Behavioral Biases: - Time Discounting - Confirmation Bias - Loss Aversion - Herding - Overconfidence © 2012 Upside Risk Corporation. All rights reserved.
  • 11. Overconfidence “I Guarantee It” • 90% drivers say they are “above average” • 94% professors think they are “better than average” • Majority of MBA believe they will fair better than classmates Interventions: • Think it through • Do not act purely on intuition • Ask for second opinion but avoid “yes men” © 2012 Upside Risk Corporation. All rights reserved.
  • 12. Time Discounting “Buy Now – Pay Later” • Explosive growth of credit card industry • Short-term strategies (analysts expectations) • Long-term consequences (systemic risk) Interventions: • Think ahead • Impact of decision in 5 years time – longer when stakes are high • Imagine yourself and family in 5, 10 – 20 years © 2012 Upside Risk Corporation. All rights reserved.
  • 13. Confirmation Bias “Don’t Rock the Boat” • Group Think • Risky Shift • Dangerous Risk Culture Interventions: • Devil’s advocate • Avoid “yes men” • Triangulate data © 2012 Upside Risk Corporation. All rights reserved.
  • 14. Status Quo Bias “Risk Avoidance is our Strategy” • Loss aversion • Failure to adapt… left behind • Missed opportunities Interventions: • Atari, Xerox, Woolworths, Gateway, Kodak, RIM… • Recruit some risk-takers and DEVELOP them © 2012 Upside Risk Corporation. All rights reserved.
  • 15. PART III: Risk Tolerance © 2010 Upside Risk Corporation. All rights reserved.
  • 16. Risk Domains Risk Propensities Compartmentalized into Separate Domains RISK DOMAINS Health/ Financial Recreation Ethical Social Safety For instance, a heavy drinker and smoker may take health risks, but he is not necessarily the same guy who makes high risk investments with his 401(k). © 2012 Upside Risk Corporation. All rights reserved.
  • 17. Risk Profiling Key Factors in Financial Planning • Resources • Goals • Time Horizons • Rick Capacity • Risk Tolerance © 2012 Upside Risk Corporation. All rights reserved.
  • 18. Risk Profiling Risk Parameters in Achieving Desired Outcomes • Risk Required How much risk do you need to take • Risk Capacity How much risk can you afford to take • Risk Tolerance How much risk do you prefer to take © 2012 Upside Risk Corporation. All rights reserved.
  • 19. Perception of Risk Perception of how “risky” something is often determined by how readily examples come to mind from memory. Bias occurs when probability assumptions become inflated by recent events. US AIRLINE INDUSTRY PASSENGER REVENUES 1999-2004 © 2012 Upside Risk Corporation. All rights reserved.
  • 20. PART IV: Best Practices © 2010 Upside Risk Corporation. All rights reserved.
  • 21. “Mind the Gap” in ERM Upside Risk analysis of common human factors found in subprime related securities class action lawsuits: 1. Perverse compensation and incentives structures 2. Lack of policy enforcement 3. Inadequate internal controls 4. Conflicts of interest / Breach of Fiduciary Duties 5. Short-term focus on high risk growth strategies Source: http://securities.stanford.edu/litigation_activity.html © 2012 Upside Risk Corporation. All rights reserved.
  • 22. Governance, Risk & Compliance Plan of Action to Mitigate Behavioral Risks 1. Pre-employment risk assessment to identify right and wrong “type” of people 2. Incorporate risk requirements into job descriptions 3. Design and deliver risk training and leadership development programs 4. Develop financial incentive structures that reward fulfillment of long-term business objectives 5. Create compliance program that rewards adherence to policy and punishes non-compliance 6. Enforce risk and compliance policies 7. Monitor and benchmark behavioral change (quarterly) © 2012 Upside Risk Corporation. All rights reserved.
  • 23. Blind Spot Assessment Key Risk Factor Category Risk Exposure Judgment Bias Sample Size Bias Probabilities and Statistics Low Base Rate Bias Probabilities and Statistics Very High Conjunction Fallacy Probabilities and Statistics Very High Gamblers Fallacy Probabilities and Statistics Very Low Overconfidence (Perception) Behavioral Bias High Time Discounting Behavioral Bias Very High Overconfidence (Actual) Behavioral Bias Moderate Confirmation Bias Behavioral Bias Low Illusion Of Validity Behavioral Bias Very High Status Quo Bias Behavioral Bias Very Low Herding Behavioral Bias Moderate Framing Effects Behavioral Bias Moderate OVERALL High Risk Appetite Status Quo Choice Dilemmas High Sunk Cost Loss Choice Dilemmas High Sunk Cost Gain Choice Dilemmas Low Perception Investment Decisions Low Benefits Investment Decisions Moderate Behavioral Bias Investment Decisions Moderate Willingness to Pay Risk vs. Reward Very High Low Stakes Lottery Choice Moderate High Stakes Lottery Choice Moderate OVERALL High © 2012 Upside Risk Corporation. All rights reserved.
  • 24. Blind Spot Assessment 0.80 0.70 0.60 Judgment Bias John Doe 0.50 Sample Population 0.40 0.30 0.20 0.20 0.30 0.40 0.50 0.60 0.70 0.80 Risk Appetite © 2012 Upside Risk Corporation. All rights reserved.
  • 25. Predictive Analytics 0.80 0.70 A 0.60 B Judgment Bias C 0.50 D E F 0.40 Sample Population 0.30 0.20 0.20 0.30 0.40 0.50 0.60 0.70 0.80 Risk Appetite © 2012 Upside Risk Corporation. All rights reserved.
  • 26. Tyler D. Nunnally, Founder & CEO Upside RISK Atlanta, Georgia U.S.A. Phone: +1.404.320.6047 Email: tnunnally@upside-risk.com www.Upside-Risk.com © 2012 Upside Risk Corporation. All rights reserved.