Travellers' expectations for their journeys are growing exponentially and travel agents remain at the sharp end of meeting the needs of those planning leisure or business trips. This webinar features: Pravin Muthukumar, Sabre Travel Network business development manager, Sabre Red Apps Pradeep Rao, Sabre Travel Network Senior Director Kevin May, Tnooz Editor, Moderator

1. Ahead of the Pack
Tools for Next generation Travel
Managers
28 September 2011

2. Kevin May,
Editor /
Moderator

3. Poll no. 1

4. Ahead of
the Pack
Tools for Next Generation
Travel Managers
4
© 2011 Sabre Travel Network Confidential. Not for

5. Top of Mind
WHAT TRAVEL AGENCIES and TRAVEL MANAGEMENT
COMPANIES TELL US IS IMPORTANT
Customer Loyalty
Win customers and keep them coming back—
Great value. Great service.
Business Performance
Grow revenue and control costs—
More revenue. More efficiency.
© 2011 Sabre Travel Network Confidential. Not for redistribution

6. AND
News
Trends
self-service
social
demands
supplier
and virtual
slow
merchandising
economic growth
better informed,
cost recovery virtual
more demanding and revenue
meetings &
travelers
pressures
teleprescence
interface
shopping
transformation
complexity complex travel
management
mobile
traveler finding agents
service model with GDS format
knowledge
changes

7. The New Traveler
LEISURE or CORPORATE?
Experiences
Shape
Expectations
© 2011 Sabre Travel Network Confidential. Not for redistribution

8. Leisure Traveler
EXPERIENCES
Information Sources
Research Time Spent
Decision Making Influences
Technology Devices
Travel Agents – who’s next
Are you ready?
© 2011 Sabre Travel Network Confidential. Not for redistribution

9. Travel Information
MULTIPLE RESOURCES
Over 12 distinct channels to gather information…just to select the
destination!
Online Travel Agencies | Destination Websites | Travel Review Sites | Travel Provider Websites |
Family & Friends | Deals Websites | Destination Blogs | Travel Expert Blogs | Online Advertising |
Magazines | Radio | Travel Agent Advice
© 2011 Sabre Travel Network Confidential. Not for redistribution

10. Research
MEASURING TIME SPENT
Travelers spend
considerable TIME
researching each
phase of travel…
© 2011 Sabre Travel Network Confidential. Not for redistribution

11. Making Decisions
INFLUENCERS
People trust people who are like them.
People trust advice from people in their network.
Corporate travelers are also connecting.
Are you?
© 2011 Sabre Travel Network Confidential. Not for redistribution

12. Technology
MULTIPLE DEVICES
Various types of
devices in play, each
with their own
attributes of location
awareness and
accessibility
50 more tablets brands are
headed to market
in time for Christmas

13. Technology
BOUNDLESS FEATURES
Nearly every aspect of travel has an app.
FLIGHT SCHEDULES
MAPS
PACKING TIPS
DINING
SATELLITE SEAT
TRAVEL
ENTERTAINMENT
PHONE
MAPS
LANGUAGE
NARRATION
BOOKINGS
TRANSLATION
HOTEL SERVICES
WI-FI SEARCH
CURRENCY
WORD
BOOKS
CONVERSION
WEATHER
PROCESSING
PHOTO
SHARING
CUSTOMS
Popular
Travel Applications
© 2011 Sabre Travel Network Confidential. Not for redistribution

14. Travel Counselor
WHO’S NEXT?
Only people born before a technology
is invented think of it as technology.
Everyone else considers it part of the
environment.
Alan Kay—Apple Computer
82 % college graduates.
Average 5-year career plan.
9 % of the workforce.
13 % of business travel.
© 2011 Sabre Travel Network Confidential. Not for redistribution

15. Questions
ANSWERS
What are the impacts…
…for travel suppliers?
…for Corporate travelers?
…for your business?
A recent study in the United Kingdom
found 69 % of consumers use the Internet
to book their holidays…
…compared to 23 % by phone.
Travel apps are fast-replacing 1:1
interactions (e.g., Concierge, Gate Agent)
and published information (e.g.,
guidebooks, maps)
The same study showed that only
recommendations by friends (28 %) and
family (24 %) ranked on a par with online
reviews.
What’s more, 40 % of Britons over the age
of 25 had written a holiday review online.
We know. = You know.
© 2011 Sabre Travel Network Confidential. Not for redistribution

16. Poll no. 2

17. Future
BEING PREPARED
Today’s trends are tomorrow’s reality
You will need to be equipped to handle this reality
Today’s Traveler
Implications for You
Travelers research lots of
information sources
Travel agent needs to be at least
as well informed as traveler
Connected via as many online,
offline, social and mobile
channels
Whatever channel the traveler
trusts, you will need to support it
Be ready to support all devices
and apps
“Do you have an app for that”?
© 2011 Sabre Travel Network Confidential. Not for redistribution

18. How Can
Travel Counselors
Stay Ahead
and
Meet These Traveler
Expectations
© 2011 Sabre Travel Network Confidential. Not for redistribution

19. Online Shopping Experience
Graphical tools similar to what travelers are using for research
19
© 2011 Sabre Travel Network Confidential. Not for redistribution

20. Air Extras
Information on ancillary fees aggregated to provide the
total price upfront
20
© 2011 Sabre Travel Network Confidential. Not for redistribution

21. Information Aggregated
Relevant information from the web directly in the
workflow…More Efficiency, Better Service
21
© 2011 Sabre Travel Network Confidential. Not for redistribution

22. Information Aggregated
Relevant content from the web directly in the
workflow…More Efficiency, Better Service
22
© 2011 Sabre Travel Network Confidential. Not for redistribution

23. Flexible Shopping
Multiple Fares for flexible dates, in a single
calendar display
23
© 2011 Sabre Travel Network Confidential. Not for redistribution

24. Email Travel Options
Email travel options directly from workflow. Tools designed for travel
counselor to provide better service, efficiently
24
© 2011 Sabre Travel Network Confidential. Not for redistribution

25. Air Merchandising
Merchandising and Personalization in the workflow
25
© 2011 Sabre Travel Network Confidential. Not for redistribution

26. Air Merchandising
Payment for Economy Plus seats, directly
in workflow
26
© 2011 Sabre Travel Network Confidential. Not for redistribution

27. Workflow Management
Easily manage multiple travelers and itineraries in a single view
27
© 2011 Sabre Travel Network Confidential. Not for redistribution

28. Socially Connected
Professional
community for travel
agents
Connected with
social networks
Research user
reviews and promote
deals to your
travelers
© 2011 Sabre Travel Network Confidential. Not for redistribution

29. Agent – Traveler Interaction
Sabre Red Workspace
With traveler collaboration
© 2011 Sabre Travel Network Confidential. Not for redistribution

30. The Right Apps
30
© 2011 Sabre Travel Network Confidential. Not for redistribution

31. © 2011 Sabre Travel Network Confidential. Not for redistribution

32. What if…
32

33. Connecting App Buyers and
Sellers around the World
© 2011 Sabre Travel Network Confidential. Not for redistribution

34. Plug and Play Apps
EASY TO USE
Global search, browse, filter
App categorization and tagging
App marketing content
User ratings and reviews
App suggest
Developer Centre
Red App purchase/shop reporting
Collaboration tools
All logos are the properties
of their respective owners
© 2011 Sabre Travel Network Confidential. Not for redistribution

35. Customer Preference Viewer
Allows agents
to quickly view
customer and
corporate
preferences,
expected
service levels.
App activated
by telephony
system that
detects
incoming
caller
© 2011 Sabre Travel Network Confidential. Not for redistribution

36. Restaurant Reservations
Allows agents
to provide
additional
services to
their travel
customers.
Restaurant
options
triggered by
destination or
hotel location
in booking
© 2011 Sabre Travel Network Confidential. Not for redistribution

37. Travel Reviews
Assist agents
in selecting
the right hotels
for their travel
customers.
Hotel review
list triggered
by shopping
and booking
actions
© 2011 Sabre Travel Network Confidential. Not for redistribution

38. Telepresence Increasing
New collaboration
tools
Cost containment
Globalization
Sustainability
© 2011 Sabre Travel Network Confidential. Not for redistribution

39. Poll no. 3

40. Virtual Meetings Reservations
Allows agents
to provide
services
around this
new emerging
technology
Customers
can rely on
their travel
counselors to
service virtual
meetings
options
wherever they
are
© 2011 Sabre Travel Network Confidential. Not for redistribution

41. Travel Counselor
Expectations
Connected
Informed
Influential
Got an app for that
Are you ready?
© 2011 Sabre Travel Network Confidential. Not for redistribution

42. Q&A

43. Thank You!
Archive copy of today’s webinar will appear on
www.tnooz.com within a few days.
Send questions and comments to Kevin May,
kevin@tnooz.com