The document discusses the increasing popularity of plant-based meat alternatives as more consumers look to reduce their meat consumption or adopt a vegan or vegetarian diet. Companies like Beyond Meat and Impossible Foods have developed meat alternatives that look, cook, and taste similar to animal-based meats using plant-based ingredients in order to appeal to both meat-eaters and non-meat eaters. These plant-based meat alternatives have seen success in restaurants and grocery stores as consumer demand for sustainable, health-conscious, and animal-friendly food options continues to grow.