The only one certified organic in the Philippines. Go Organic is a healhy way of living. It is also a good Organic Farming Business Model to make a living. We're looking for growers from Mindanao, Visayas and Calabarzon area who are willing to partner with us through franchising system. It is Built, Operate and Transfer technology; our company will assist franchisee until they can grow organic produce. Our company also be the one to buy produce from growers to market it to target market.
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Kias organic greens franchise system
1. Table of Contents
Law of Supply and Demand
Target Market
Market Analysis
Marketing and Distribution
Finance
Production Projections
What Organic Means?
Key Principles of Organic Farming
Scope of Work
Biblical Principles of Sowing from Mark 4:3-8
How Can We Start?
2. Table of Contents
Invest in Organic Farming
Monthly Projected Revenue
Monthly Operational Expense
Return on Investment
Let's do Organic Farming
Contact Us
Our Stores
6. Target Market
Local Population of City like Davao City
Davao City (Cebuano: Dakbayan sa Dabaw, Filipino: Lungsod ng Dabaw,
Malay: Kota Davao, Spanish: Ciudad de Dávao) is a city on Mindanao,
Philippines. As of the 2010 census, it had a population of 1,449,296 people,
making it the fourth-most-populous city in the Philippines and the most
populous in Mindanao.[4] It is the center of Metro Davao, the third most
populous metropolitan area in the Philippines (as of 2010 Census with a
population of 2.26 million, after Metro Manila's 11.86 million and Metro
Cebu's 2.55 million). With a total land area of 2,444 square kilometers,[2]
the city is the largest in the country in terms of land area.
Source: https://en.wikipedia.org/wiki/Davao_City
7. Market Analysis
Davao City, Mindanao has a population of 1.4M approximately
and our target market by percentage segmentation is 1% gives
us a potential captured market of 14,000 buyers in Davao alone.
8. Marketing and Distribution
From Organic Farming, distribution and retail handling for each
target supermarkets (i.e. Sm Ecoland, Sm Lanang, Robinsons Abreeza,
Gmall, Nccc Maa, S&R, Savemore Bangkal, Savemore Bajada)
Institutional orders like Italiannis is not included in our demand analysis
9. Finance
Demand Projection
For every person with 100gms consumption twice a week for the
Wednesday and Saturday market as people visit supermarket
and groceries twice a week to look for fresh vegetables. Their
Consumption specially for those health conscious multiply by
14000 people Target market equals to 2800kgs of organic lettuce.
1,400,000 people x 1% target market = 14,000
Two times a week delivery to market on Wednesdays
and Saturdays
That each person consumes at least 100gms each purchase
10. Finance
2800kgs x P100.00 = 280000.00 projected revenue per month
For every 1kg of Lettuce the company will buy it from the growers
amounting to P100.00 per kilo organic lettuce.
That each person buy 2X a week of 100gms. = 200gms
14,000 target market buys 200gms of lettuce = 2800kgs
11. Finance
2800kgs x P100.00 = 280000.00 projected revenue per month
For every 1kg of Lettuce the company will buy it from the growers
amounting to P100.00 per kilo organic lettuce.
That each person buy 2X a week of 100gms. = 200gms
14,000 target market buys 200gms of lettuce = 2800kgs
12. Finance
For every square foot of soil can produce 15kgs of lettuce per year
Sales Projection:
Each soil be measures 1 meter by 8 meters
1m
8m
Equivalent to feet 3.28084 x 8m = 26.24
Equivalent to feet 3.28084 x 1m = 3.28
13. Finance
Sales Projection:
1m
8m
Equivalent to feet 3.28084 x 8m = 26.24
Equivalent to feet 3.28084 x 1m = 3.28
26.24 x 3.28 = 86.06kgs lettuce produced
86.06 x P100.00 = P8606 per month
P8606 x 12mos = P103,272.00 per year per bed
14. Finance
Sales Projection:
1m
8m
Since we need to meet the demand we need to produce 2800kgs of lettuce each month
Each bed can produce 86.06kgs of lettuce over 2800kgs per month
So we need to produce 32-33 beds in order to meet the market demand
Each bed earnings is P8606.00 x 33 beds = P283998.00
16. Where Demand and Supply Met?
Total Produce
2839.98 kgs Total Demand
2800 kgs
Yes!!!
Means
growers
is Happy
The Market
and the Growers
is happy
17. Where Demand and Supply Met?
Total Produce
2839.98 kgs
Per year
Total Demand
2800 kgs
Per month
No
Means
growers
is happy
The consumer is
excited to buy
and the growers
is much more
happier to deliver
But producers are much more
happy because of greater demand
The company is much more happier
To provide produce to market who are excited
To buy our products
Law of supply and demand ratio is 1:12
18. Are you sold out to be a Grower / Producer of Organic Farming?
19. What Organic Means?
1. a. Chiefly Biol. The development or coordination of parts (of the body, a
body system, cell, etc.) in order to carry out vital functions; the condition of
being or process of becoming organized (ORGANIZED adj. 1). Also: the way
in which a living thing is organized; the structure of
(any part of) an organism.
Source: https://orgtheory.wordpress.com/2007/07/13/organization-
etymology-and-origins/
- Which means a natural way of development, coordination and organization
21. Later on superman realize that he need to be organized
Same thing with the way we practice farming
22. - Organizing our farm is not easy but it's possible
- When we unlearn and learn again and put to practice the new
and right way to do farming
- When we learn to become humble and to accept that in order
for us to succeed in life is to serve others not others serving
us
- When we begin to re-learn the discipline to serve
- Organic farming is a discipline to become organize
- It is like a discipline of a Japanese master to his protégé
Key Principles of Organic Farming
24. Its a holistic approach to totality of Organic Farming
- Its a discipline of waking up early and tilling the land
- Its a discipline of collecting produce and shred them
- Its a discipline of watering the produce
- Its a discipline of preparing the garden bed
- Its a discipline of planting seeds
- Its a discipline of treating each seedling as your own
- Its a discipline of setting up nursery
- Its a discipline of setting up kindergarten
- Its a discipline of walking throughout your garden area back
and forth monitoring your produce
- Its a discipline of preparing your own compost
Key Principles of Organic Farming
25. Scope of Work
We share you how to till the land
3 “Listen! A farmer went out to sow his seed. 4 As he was scattering the seed, some fell along the path, and the birds came and ate it up.
5 Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow.
6 But when the sun came up, the plants were scorched, and they withered because they had no root. 7 Other seed fell among
thorns, which grew up and choked the plants, so that they did not bear grain. 8 Still other seed fell on good soil. It came up,
grew and produced a crop, some multiplying thirty, some sixty, some a hundred times.” Mark 4:3-8
Source: https://www.biblegateway.com/passage/?search=Mark%204&version=NIV
26. Biblical Principles of Sowing from Mark 4:3-8
5 Some fell on rocky places, where it did not have much soil. It sprang up quickly,
because the soil was shallow.
- We filter and remove rocks from the soil
But when the sun came up, the plants were scorched, and they withered because they had
no root.
- We put shades to our produce and we transfer grown
Seedling to the bed so that it can deeply rooted to a good soil
7 Other seed fell among thorns, which grew up and choked the plants, so that they did
not bear grain.
- We filter the soil using screens so that thorns and small rocks
will not affect the produce growth
27. 8 Still other seed fell on good soil. It came up,
grew and produced a crop, some multiplying thirty, some sixty, some a hundred times.”
These are our goal in organic farming, that each crop will
“Grow and multiply by thirty, sixty and hundred times”
Biblical Principles of Sowing from Mark 4:3-8
28. Prepare Compost coming from natural fruits and leaves within the area
Scope of Work
Composting
29. Primary Equipment Needed to be use in shredding compost
Scope of Work
Shredder for Compost Preparation
30. Create Soil Bed for the seedlings
Soil Bed Preparation
Scope of Work
31. Plant Seeds
Scope of Work
We transfer seedlings from kindergarten to soil bed to fully grow
32. We water and manage the seedlings as they grow
Scope of Work
Crop Management
34. -Preparation -Organization
-Shading
-Set-up
-Soil check-up / Treatment
-Soil bed preparation
-Transfer and planting of products
Nursery Kindergarten Soil Bed
- Organizing our farm is not easy but it is possible
-Implementation
-Training & Mentoring
- When we unlearn and learn again and put to practice the new
and right way to do farming
Scope of Work
37. Investment or Capital Expenditure: P 400,000.00
Which includes the following:
- Construction of Nursery and Kindergarten for various
vegetables (50sqm)
- Materials to be use: Fishing net; Bamboos; for
construction of Green House
- Shredder 3hp
- Management and Administrative related expenses
50% Down payment upon signing the contract
25% Upon execution
25% Remaining
38. Monthly Projected Revenue
2800kgs @ 25% 700kgs x P100.00 70,000.00
2800kgs @ 50% 1400kgs x P100.00 140,000.00
2800kgs @ 75% 2100kgs x P100.00 210,000.00
2800kgs @ 100% 2800kgs x P100.00 280,000.00
39. Monthly Operational Expense
P246.00 x 26days x 2personnel
12792.00Labor Cost:
Capital Expenditure:
Investment spread over 24 months
16667.00
Total Opex 29459.00
40. Return on Investment
2800kgs @ 25% 700kgs x P100.00 = 70,000.00
P246.00 x 26days x 2personnel
12,792.00Labor Cost:
Capital Expenditure:
Investment spread over 24 months
16,667.00
Scenario1
ROI: 400000 / 40451.00 = 9-10 mos
40,451.00
41. Return on Investment
P246.00 x 26days x 2personnel
12,792.00Labor Cost:
Capital Expenditure:
Investment spread over 24 months
16,667.00
Scenario2
ROI: 400000 / 110541.00 = 3-4 mos
110,541.00
2800kgs @ 50% 1400kgs x P100.00 = 140,000.00
Note: We use lettuce crop as a point of discussion to give you a picture but each crop have different growing stages
42. Return on Investment
P246.00 x 26days x 2personnel
12,792.00Labor Cost:
Capital Expenditure:
Investment spread over 24 months
16,667.00
Scenario3
ROI: 400000 / 180541.00 = 2-3 mos
180,541.00
2800kgs @ 75% 2100kgs x P100.00 = 210,000.00
Note: benchmark starts after development of Organic Farming within 6mos. Then we measure ROI
43. We finished our part of the presentation
the decision is yours
44. Let's make a difference in our lives and in the lives of others
Let's do Organic Farming!
45. Our Stores
SM North, Megamall, Hypermart, Aura, The Fort, San Lazaro, City
Hall, Manila, Sucat, Las Pinas, Southmall, Festival Mall, Sta Mesa
46. Our Stores
Rustans
- Corinthians Subdivision
- Shopwise
- Glorietta
- Power Plant
- San Antonio
- Alabang Village
- Makati Supermart
- Cash & Carry
- Unimart
- Makati Supermart
- Cash & Carry
- Unimart
Others: Makati Supermart, Cash & Carry, Unimart, Saturday Market,
Salcedo Village, Valle Verde 1-6, Pasig City
47. Our Stores
SM
- North
- Megamall
- Hypermart
- Aura, The Fort
- San Lazaro
- City Hall, Manila
- Sucat
- Las Pinas
- Southmall
- Festival Mall
- Sta Mesa
Robinsons
- Burgos Circle, Global City
- Eastwood
- Magnolia, Aurora Boulevard
- Makati Supermart
- Cash & Carry
- Unimart
Rustans
- Corinthians Subdivision
- Shopwise
- Glorietta
- Power Plant
- San Antonio
- Alabang Village
- Saturday Market, Salcedo Village
- Valle Verde 1-6, Pasig City
48. Contact Us
Globe : 0915-9619181
Smart : 0920-9230250
Sun : 0925-7383777
Contact Numbers:
kias.greens@yahoo.com
e-Mail Address:
Website:
http://www.kiasorganicgreens.com/