Social Media Landscape in Singapore (August 2014)

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The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore to help you in planning your social media strategy and and selecting the right platform available at the right time to achieve the greatest strategic impact for your business.

More details: http://www.hashmeta.com/social-media-singapore-infographic/

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Social Media Landscape in Singapore (August 2014)

  1. 1. SOCIAL MEDIA LANDSCAPE IN S I N GA P O R E 5.4 MILLION POPULATION INTERNET USERS 74% ,4 MIL PEOPLE A MONTHLY ACTIVE USERS ON SOCIAL MEDIA IN SINGAPORE 3.2 MILLION (FROM STATISTA AS OF JAN 2014) AACTIVE MOBILE SOCIAL MEDIA PENETRATION IN ASIAN COUNTRIES IN JANUARY 2014 51% A AVERAGE NUMBERS OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL MEDIA CHANNELS 2.1 HOURS
  2. 2. hmwmpz E z __; Emzap :9. . -3.. ‘ $4. PEOPLE WHO OWN AN ACCOUNT . .‘ _ z<mo<. .mz_ “=2, 2». .. 3.: z_omxz_. . . _._. .,. ._ av. $3.. «:3 HM 4_. ... .;w. .w $2}.
  3. 3. ALEXA TOP SITES IN SINGAPORE FOR SOCIAL NETWORK 3rd 13th 17 U TWITTER » rs 7th LINKEDIN 19th PINTEREST
  4. 4. TOP 5 SOCIAL MEDIA QUESTIONS TOP MANAGEMENT AND BUSINESS OWNERS WANT ANSWERED 1 . TACT| CS: WHAT SOCIAL TACTICS ARE MOST EFFECTIVE? 2. ENGAGEMENT: WHAT ARE THE BEST WAYS TO ENGAGE MY AUDIENCE WITH SOCIAL MEDIA. 3. MEASUREMENT: HOW DO I MEASURE THE RETURN ON MY SOCIAL MEDIA MARKETING? 4. TOOLS: WHAT ARE THE BEST SOCIAL MANAGEMENT TOOLS? 5. AUDIENCE: HOW DO I FIND MY TARGET AUDIENCE WITH SOCIAL MEDIA? ° ' 138,000 SMAkLL B§TNE§o ; fl TOP MANAGEMENT - MANAGER, DIRECTOR. VP, CXO, PARTNERS OR OWNERS
  5. 5. MALE AND FEMALE STATISTICS ON TOP SOCIAL MEDIA PLATFORMS MEMBERS: 3,300,000 MEMBERS: 1.386.471 1' ‘ — SOURCE: FACEBOOK — SOURCE: LINKEDIN 47.9% 32.2% '. FEMALE FEMALE 28.3% _‘ 216% UNKNOW v"“‘“°‘i‘_* FEMALE 3.7% UNKNOW MEMBERS: 967,643 SOURCE: CIRCLECOUNT
  6. 6. .8 Facebook 3,800,000 _. y . ‘ : ’ qr. ‘ A Mi’ J4: 1,880,000 MALE 1,820,000 FEMALE 1 r I RELATIONSHIP ‘*4? UNSPECIFIED: IN A RELATIONSHIP: ENGAGED: MARRIED: PARENTS: 2,200,000 PEOPLE 220,000 PEOPLE 50,000 PEOPLE 680,000 PEOPLE 280,000 PEOPLE
  7. 7. FACEBOOK MOBILE PHONE USER STATISTICS . ,., .,»: ’,, ,, fume . ... .. 305- 1 660 000 . ... .. A"dr°Id‘ " "r-« ' ’ ' I v / I-I 1,080,000 » ---- ~-iPhone: 1,360,000 -0; ---- --g2‘5"gO'°O“°“e‘ ‘ ------ -- iPad: 640,000 0' ------- -- Tablet: 200,000 U S e I’ U S e I’ 2: 0». 1 Wfinfi WfiI; 14,200 640,000 Windows Phone Feature Phone
  8. 8. TOP 3 JOB FUNCTIONS: SALES, ENGINEERING, OPERATIONS 89,775 LINKEDIN MEMBERS LOCATION: SINGAPORE JOB FUNCTION: SALES 87,734 LINKEDIN MEMBERS LOCATION: SINGAPORE JOB FUNCTION: ENGINEERING 83,089 LINKEDIN MEMBERS LOCATION: SINGAPORE JOB FUNCTION: OPERATIONS
  9. 9. hoshmeto www. hashmeta. com Sources: hrtu""www. sxn; ;stat. ;ov. <g~‘ Imp . ~‘. w¢. far. cboo-Lom hmw W'N. ‘»/ _l| l1kC'(1iI"l(O'T| . ~ww. cv'c| e(ou'1t. corn . ~w. -¢, sr)(ia| bakEv'< com . ~ww. stahcta. corn-Ktansha/281120/age-dustrutounon-of-mternet-L1sers~In-sxngaoore~' . ~ww. stah= :ta. t_ov11/stanshc$ "E95606/socoal‘media~'nau~as: a-oacific-countries. /' . ~-. m.v, stan= :ta. com/ stanshcsx‘27O229/usage—dL»rahc>”n-of~socna| ~networks-by-count'y, v' www st3ri<. t.a corn/ stanstmcs»'28-J-166/singapcre-socual-*netw0rk—oe'1etrat'ion: '

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