Social Media Marketing Seminar 2017

Social Media Mastery
Manny Sarmiento
Practical, Real Social Media Training to Supercharge Your Business
www.udemy.com/simple-social-media/?couponCode=CLASS25

• How Social Media Really Works
• The Psychology of Social Media
• How to Profit from Social Media
• How it is Possible to D-I-Y Social Media
• Basic, Intermediate & Advanced Strategies
• Social Media Tools and Tips
• Defining Social Media M-Levels™
• A Visual Social Media Strategy
• How to Get Started Today
https://www.udemy.com/simple-social-media/?couponCode=CLASS25

• Increase Your Company’s Bottom Line
• Pump up Your Resume
• Get a Better Job (High Demand)
• Increase Your Business Skills
• Offer Additional Business Services
• Start Your Own SMM Business
• Consult as SMM Specialist
• Reach More People & Earn More Income
• You can drive new clients to your website &
grow your business at little or no cost

Digital Media Specialist - $44,000
Online Marketing Specialist - $45,600
Social Media Strategist - $46,800
Online Community Manager - $47,800
Public Relations Manager - $61,100
Marketing Manager - $62,900
Digital Strategist - $63,800
Internet Marketing Director - $97,4002
Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros

Outsourcing
$25 - $150 / Hour
$1000 - $1500 Set up Accounts
$300 - $750 / Month
Coaching / Consulting
$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hour

• Facebook – 1.79 Billion Users
• Twitter – 313 Million Users
• LinkedIn – 467 Million Members
• Pinterest – 150 Million Users
• YouTube – 4B Video Views/Day
• Instagram – 600 Million Users
Social Media Is Not Going Anywhere!

Can Social Media really make a
difference to your business?

Social Media really
about SEO?

Social Media is really
about… Domination!

G. Give Knowledge
A. Answer Questions
S. Solve Problems

• Reticular Activating System (RAS)
• Top of Mind Marketing (TOM)
• Relationship Marketing
• Belonging / Esteem Needs

Tribes” – Seth Godin
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us

Presentation Sharing
Press Releases

Which Social Media and Social
Bookmarking Sites to Use?

• Build Profiles with SEO
• Establish URL (http)
• Connect and Contribute
• Build Relationships
• G.A.S.

Level 1 - Content
• Website
• Blog
• YouTube
• Social Media Press Releases
• Document Sharing
• LinkedIn Pulse
Level 2 - Sharing
• Facebook
• Twitter
• LinkedIn
• Google+
• Pinterest
• Social Bookmarking

Make It Easy for Visitors to Share Your
Content and Follow You
www.newmedianewmarketing.com
• AddThis.com
• ShareThis.com
• WordPress Plugins
• Simple Social Buttons

…Your Competition
• Hootsuite
• Hootlet
• Pinterest Button
• Delicious Button
• Reddit Button
• Tweet Deck
• Constant Contact

What are the Best Strategies for
Specific Social Media Networks?

What is Twitter and How to Best Use It?

• 320 Million Registered Users
• Create relationships
• Brand Your Account
• Level 2 | Tweet the G.A.S.
• Importance of followers
• Substance
• What do I Tweet?

Your Facebook Success
Strategies

• 1.71B Million Users
• 53% Active
• Establish your network
• Pages vs. Personal
• Facebook.com/mobile
• Groups
• Discussions
• Build Relationships
• G.A.S.
• C.C.E.

• Capture
• Call to Action
• Engagement

A Professional, Relationship Building
And Communication Tool

• 414+ Million Professionals
• Your Online Resume
• Build Your Complete Profile
• Build Your Network
• Join Groups
• Join or Start Discussions
• Search Jobs or Post Jobs
• Add Applications, i.e. Twitter, Slideshare
• Post on Publishing
• Update Daily
• Add Users Daily
• Keep it Professional

Welcome to the Bloggersphere

• Why Have A Blog?
• Blogger vs. Wordpress
• Becoming an “Expert”
• Getting Others to Comment
• Building Relationships
• Relevance
• Faster Indexing
• Gadgets, Widgets,
• Monetizing Your Blog
• “P”-Word
• Private Label Articles

• www.LocalDirectoriesMarketing.com
• MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages

• GYBO.com/business / Google.com/places
• Local Directories
• Appears on Google Searches (SEO)
• Put Yourself on the Map
• A Must for Any Business
• Make it Interactive
• Other Directories
• Bing, Yahoo, Merchant Circle, others

• 1.15B Users
• Complete Profile
• Add Many to Circles
• Add Snippet Content to Updates
• Add Company Pages
• Use Keywords in Username and Postings
• Use Hangouts
• Add Images (Change Image Names)
• Add Your Events

• YouTube and Video Sharing a Must
• SEO Potential
• #2 Search Engine in the World
• #3 Most Trafficked Web Site (Alexa.com)
• Integrate with Other Sites
• Facebook from YouTube
• Embed in Blog and Website
• Keyword, Tags and Labels a Must
• Auto-Link to Facebook, Twitter & Buzz
• Brand Your Channel
• Create from Photographs, Flip or Cell Phone
• Vimeo, Metacafe, Veoh, others

• 150 Million Users
• 85% Female
• 42% U.S. Online Women
• 30% of All U.S. Social Media Users
• 87% Have Purchased Because of Pinterest
• $100,000+ Annual Household Income
• 50% Have Kids
• 15.8 Minutes Avg. Time Spent on Pinterest

Fast, Efficient and Powerful
Social Bookmarking

• Fast and Efficient Social Bookmarking
• Instant Google Indexing
• Google Search Rankings (SEO)
• Free
• Embedding and Sharing
• PRLog.com / 24-7PressRelease.com
• Everything is News
• Send PR Weekly
• “Real” Press Releases
• PRWeb.com / PRNewsWire.com

Your Favorites Shared with the World

• Powerful SEO
• Creating Backlinks Google Loves
• Dofollow Me “Top Dofollow Bookmarking…”
• Driving Traffic to Your Web Site
• Multiple Sites “Top Social Bookmarking…”
• Share Your Favorite Sites and Your Own
• Bookmark Weekly or Daily
• Digg, Delicious, Technorati, Reddit
• StumbleUpon, others
The Most Powerful SMM Tool
That No One Speaks About and You Must Use!

• Slideshare.net
• “Expert” Status
• Building Relationships (G.A.S.)
• SEO Friendly
• www.slideshare.net/ticketfl

1. It’s about SEO
2. DIY It
3. Building Relationships (G.A.S.)
4. T.O.M.
5. “Expert” Status
6. The “Tribe”
7. Engagement

What’s the Big Deal with
Social Media Marketing?
• Massive Traffic to Your Business or Site
• Build New Databases
• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships
• Cost Effective – Mostly Free!
• Measurable (Google Alerts) ROI
• Flexibility – 15 Minutes to 2 Hrs / Day
• Increased Sales & Revenue

What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It - Hootsuite, Outlook, etc.
• 15 Minutes to 2 Hours Per Day
• Start Now!
• Just Do It!

Personal One-on-One
Coaching / Mentoring
8 Hours Social Media. SEO, Marketing Coaching
With Me One-on-One! (2 Months)
$1499.00
Thank You!
Manny Sarmiento
manny@nmx2.com

New Media,
New Marketing, Inc.
Thank You!
Manny Sarmiento

Social Media Marketing Seminar 2017

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