Barriers to communication for vegetable vendors

1. Communication Barriers Faced by
Vegetable Vendors

2.  Communication is the art of transmitting knowledge, ideas
information and thoughts from one person to another.
 Barriers to communication means the aspect or condition or
condition that interfere with effective exchange of ideas or
thoughts.
 Communication barriers can be as follows:
1. Psychological Barriers
2. Environmental distraction
3. Emotional Barriers
4. Socio-Cultural Barriers
5. Physiological Barriers

3. Scope of Study
The objective of the study was as follows:
1. To understand the communication process of a vegetable
vendor to his customers, suppliers and also the BMC
officials?
2. To analyze which communication barrier affects the
vegetable vendor to the most.
3. To understand the effect of Environmental and Socio-
Cultural Barrier on them.
4. To provide potential solutions to improve the
communication process.
5. What are the barriers which were faced by the interviewer
while communicating to the vegetable vendor?

4. Methodology
 Basic discussion within the group.
 Interacting with vendors.
 Collating the raw data.
 Assessing and analyzing the raw data.
 Preparing a survey report based on data collected.

5. Psychological Barriers
0
1
2
3
4
5
6
Whose frame of reference
is most difficult to convert
into the vendor's frame of
reference?
Male
37%Female
63%
Which sex is more difficult to
communicate?

6. Environmental Distraction
Animal
s
12%
Over-
Crowdin
g
25%
Traffic
Noise
38%
Competitor
0%
Loud
Talking
25%
What are the Enviornmental
Distractions that disturbs the
vendors while selling vegetables?
1-2
12%
3-5
75%
6-7
13%
How many customers a
vendor can handle at a time
when the stall is crowded?

7. Socio-Cultural Barriers
10-20
12%
21-30
37%
31-40
38%
40 and
Above
13%
Which age-group is
most difficult to
communicate?
Emotional Barriers
• Anger
• Depression
• Attitudes
• Family Problems
• Low-Income
• Insecurity

8. Physiological Barriers
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Pain Hunger Tiredness Earing Impairment
What is the most disturbing Physiological barrier
to the vendors?

9. Conclusion
25%
25%
12%
0%
0%
38%
Which barrier is most difficult barrier for a
vegetable vendors to overcome?
Psychological Barrier Environmental Distraction
Socio-cultural Barrier Linguistic and Semantic Barriers
Physiological Barriers Emotional Barriers

10. Solutions offered
 Appropriate Sitting Arrangement
 Ensure Visibility and Audibility
 Use of Simple Language
 Active Listening & Constructive Feedback
 Assistance & Sympathy
 Understanding Traditions & Customs
 Information of all Sides of Culture

11. Limitations faced by Interviewer
 Avoidance
 Ignorance
 Shy Behavior
 Arrogant Behavior
 Misinterpretation of questions asked
 Irrelevant answers obtained